Sprint 2 | Product Studio

Fall 2016
Cornell Tech
The New York Times (Community)

Transcript

1. dispel Community Delia Casa Frances Coronel Chumeng Xu
2. “ How might we create a safe place for people of all backgrounds to discuss important local, national, and global issues?
4. Our Journey Moderator Bots Demographic Profile Sorting Algorithm
5. User Findings “nothing informative to contribute” “my comments are not seen or valued” “I don’t care about the issue”
7. Reader’s View
8. Reader’s View
9. Validation Results 90% 80% 100% “ The second had a lot more context, so you knew what the comments were on. ” more likely to read the comments more likely to comment more likely to do one or the other
10. Commenter Editor Q A &
12. Commenters IBM Watson Alchemy API Prompt user to comment with targeting questions Automatically extract key attributes from article and generate question stems Self identify user attributes System Architecture Commenting Platform Content Management System Editor Database of User Attributes Ad Targeting Automated Social Media Publishing Better Article Recommendations
13. What’s next? • market analysis • de-risking • code it out