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How To Charge For Design Work

How To Charge For Design Work

I got the chance to speak on Womenwill about pricing design work. Thanks for the invite Meann, Lenli & Gee of Google Business Group Cebu! 🦄✨

Francis Alturas

June 01, 2019
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Transcript

  1. I N T R O L E T ’ S

    S TA R T How do I charge for my design work?
  2. WA Z Z U P F O L K S

    P R E A M B L E Hello Womenwill!
  3. N I C E T O M E E T

    YO U P R E A M B L E Francis Alturas Co-founder @ Abstract Previously, Director of Design @ Symph
  4. B E F O R E W E P R

    O C E E D D I S C L A I M E R
  5. B E F O R E W E P R

    O C E E D D I S C L A I M E R Let’s keep it casual & informal
  6. B E F O R E W E P R

    O C E E D D I S C L A I M E R Take everything with a grain of salt Let’s keep it casual & informal
  7. B E F O R E W E P R

    O C E E D D I S C L A I M E R Let’s keep it casual Take everything with a grain of salt
  8. I N T R O L E T ’ S

    S TA R T How do I charge for my design work?
  9. I N T R O B E F O R

    E W E S TA R T And that’s it! Thank You!
  10. I N T R O How do others charge for

    design work? L E T ’ S S TA R T
  11. How

  12. Charge demand (an amount) as a price from someone for

    a service rendered or goods supplied.
  13. Everyone get a paper and pen, write your name /

    company & what you currently do.
  14. I N T R O O R R AT H

    E R How might we charge an amount we wanted to charge for our service?
  15. Time-based Price = Hourly Rate * Time + No matter

    what the task, you are being paid for you’re time
 
 - No room for revenue growth
  16. Time-based Project-based Price = Hourly Rate * Time + You

    know what budget you’re looking at
 
 - Sometimes, it might mean unlimited revisions Your Price + No matter what the task, you are being paid for you’re time
 
 - No room for revenue growth
  17. Time-based Project-based Value-based Price = Hourly Rate * Time +

    You know what budget you’re looking at
 
 - Sometimes, it might mean unlimited revisions + Chances of underselling your self is lower Your Price Your Customer’s Price + No matter what the task, you are being paid for you’re time
 
 - No room for revenue growth
  18. I N T R O T H E B U

    S I N E S S O F D E S I G N Tips on 
 The Business of Design
  19. “We let the client dictate and drive the diagnostic process

    — usually because we have not bothered to understand, formalize and explain our won”
  20. “Selling is about determining a fit between the buyer’s need

    and the sellers supply and then facilitating the next step”
  21. N I C E T O M E E T

    YO U Francis Alturas Co-founder @ Abstract Previously, Director of Design @ Symph O U T R O
  22. A B S T R A C T D E

    S I G N C O . O U T R O Thank you!
  23. C R E D I T S R E S

    O U R C E S https://www.youtube.com/watch?v=RKXZ7t_RiOE The Future: Pricing Design Work & Creativity https://www.youtube.com/watch?v=ivKnj9ffcmE Win Without Pitching - Blair Enns https://www.winwithoutpitching.com/the-manifesto/ The Future: Pricing Design Work & Creativity