User Experience • Primary Purpose: Understand the user, their needs, and help make it easy for them to accomplish their task. • Work • Research, User Interviews, etc.
User Experience • Primary Purpose: Understand the user, their needs, and help make it easy for them to accomplish their task. • Work • Research, User Interviews, etc. • Deliverables
User Experience • Primary Purpose: Understand the user, their needs, and help make it easy for them to accomplish their task. • Work • Research, User Interviews, etc. • Deliverables • Personas, Flows, Wireframes, Prototypes
Personas • Definition: A persona is a user-archetype, a fictional representation of target users designers and developers can use to help guide decisions about product, features, navigation, visual design.
Personas • Definition: A persona is a user-archetype, a fictional representation of target users designers and developers can use to help guide decisions about product, features, navigation, visual design. • Goals:
Personas • Definition: A persona is a user-archetype, a fictional representation of target users designers and developers can use to help guide decisions about product, features, navigation, visual design. • Goals: • Establish the user (primary) for the product
Personas • Definition: A persona is a user-archetype, a fictional representation of target users designers and developers can use to help guide decisions about product, features, navigation, visual design. • Goals: • Establish the user (primary) for the product • Help clients/designers/developers to separate themselves from the project
Flows • Definition: A visual hierarchy for navigation, website organization, and use cases. • Goals: • Organize priorities (mobile first) • Simplify (in existing projects)
Flows • Definition: A visual hierarchy for navigation, website organization, and use cases. • Goals: • Organize priorities (mobile first) • Simplify (in existing projects) • Establish Navigation (holy temple)
Wireframes • Definition: A basic visual guide used in interface design to suggest the structure of a website and relationships between its pages. A webpage wireframe is a similar illustration of the layout of fundamental elements in the interface.
Wireframes • Definition: A basic visual guide used in interface design to suggest the structure of a website and relationships between its pages. A webpage wireframe is a similar illustration of the layout of fundamental elements in the interface. • Goals
Wireframes • Definition: A basic visual guide used in interface design to suggest the structure of a website and relationships between its pages. A webpage wireframe is a similar illustration of the layout of fundamental elements in the interface. • Goals • Information Hierarchy
Wireframes • Definition: A basic visual guide used in interface design to suggest the structure of a website and relationships between its pages. A webpage wireframe is a similar illustration of the layout of fundamental elements in the interface. • Goals • Information Hierarchy • Preliminary Layout (respect the visual/interface designer)
Wireframes • Definition: A basic visual guide used in interface design to suggest the structure of a website and relationships between its pages. A webpage wireframe is a similar illustration of the layout of fundamental elements in the interface. • Goals • Information Hierarchy • Preliminary Layout (respect the visual/interface designer) • Initial testable product
Prototypes • Definition: An interactive representation of an application design created for testing and communication to clients and developers. • Goals
Prototypes • Definition: An interactive representation of an application design created for testing and communication to clients and developers. • Goals • Client Sign Off
Prototypes • Definition: An interactive representation of an application design created for testing and communication to clients and developers. • Goals • Client Sign Off • Communication to Developer
Prototypes • Definition: An interactive representation of an application design created for testing and communication to clients and developers. • Goals • Client Sign Off • Communication to Developer • Usability Study
Visual Design • Primary Purpose: communication, stylizing, and problem-solving through the use of type, space, and image • Work • Visual Research • Deliverables
Visual Design • Primary Purpose: communication, stylizing, and problem-solving through the use of type, space, and image • Work • Visual Research • Deliverables • Mood Board, StyleTile, Comps, Prototypes
Mood Board • Definition: a type of collage that may consist of images, text, and samples of objects in a composition of the choice of the mood board creator.
Mood Board • Definition: a type of collage that may consist of images, text, and samples of objects in a composition of the choice of the mood board creator. • Goals
Mood Board • Definition: a type of collage that may consist of images, text, and samples of objects in a composition of the choice of the mood board creator. • Goals • Quick iteration
Mood Board • Definition: a type of collage that may consist of images, text, and samples of objects in a composition of the choice of the mood board creator. • Goals • Quick iteration • Determine overarching mood/feeling of visual design
Style Tiles • Definition: slightly more defined and structured mood board that shows elements in a context similar to the end product. • Goals • Form common language
Style Tiles • Definition: slightly more defined and structured mood board that shows elements in a context similar to the end product. • Goals • Form common language • Design + context
Style Tiles Style Tile variation A Possible Colors Textures Inspiration Font: 8Bit Wonder #7D2820 Font: 8Bit Wonder #FC5241 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobor- tis nisl ut aliquip ex ea commodo consequat. Duis autem vel feugait nulla facilisi. Font: Lucida Grande #333333 This is an example of a Text link » Adjectives Niche Fanatic Expert Novel Loyal Clever http://www.thinkgeek.com Redesign by @garthdb
Comps • Definition: Visual compositions are the deliverable that is as close as possible to the final visual design. • Goals • Define UI elements and layout
Comps • Definition: Visual compositions are the deliverable that is as close as possible to the final visual design. • Goals • Define UI elements and layout • Full context
Prototypes • Definition: An interactive representation of an application design created for testing and communication to clients and developers. • Goals
Prototypes • Definition: An interactive representation of an application design created for testing and communication to clients and developers. • Goals • Client Sign Off
Prototypes • Definition: An interactive representation of an application design created for testing and communication to clients and developers. • Goals • Client Sign Off • Communication to Developer
Prototypes • Definition: An interactive representation of an application design created for testing and communication to clients and developers. • Goals • Client Sign Off • Communication to Developer • Usability Study
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