Boosting Your Business with Social Media

Using social media as the go to tool to make your business work

Transcript

1. Speaker: Gary C. Bizzo CEO, Bizzo Management Group @GaryBizzo Welcome to our workshop!
2. Social Media Networking and the Future of Marketing “Imagine not spending any money on Advertising looking for customers because they are finding you?” -Bizzo WD-e logo colour mid font HI RESJPG.JPG
3. Typical Strategies to Market Flyers, Brochures, TV, Radio, Business cards, Postcards, Websites …and a lot of Money  Forrester Research released its five year forecast that estimates interactive marketing spending from 2009 – 2014. Forrester predicts that interactive marketing in the US will near $55 billion and represent 30% of all marketing spend by 2014 and will include search marketing, display advertising, email marketing, social media, and mobile marketing.
4. Branding Replaces Traditional Marketing  Establish and Build your Reputation  Generate New Ideas that comes from your Customers  Establish & Build Credibility  Increased Visibility  Build Strong Customer Loyalty  Us to Me – the Bizzo Brand
5. Guerilla Marketing Dozens and dozens of Marketing Variants distilling down to one - Engagement Marketing: 2003- 22% trusted “people like me” 2009 -78% of people trust peer recommendations
7. Social Media Considerations - Cost - A FREE Voice for Everyone - Focus on Your Time Constraints - Your Goal - Building & Maintaining Relationships - Demographics and Psychographics - Sales Intelligence- push or pull - Define each Media in these terms
8. Features:  Some numbers - 1 Trillion (URL) -2/3 bloggers are male - 75% College -2010 -240,000,000 - 1300 % - 500 Million -54% (%of people who post daily) -25% of searches go to blogs -34% post opinions of products/services  Personal –diary -Easier to make than a website -Easier to update and is dynamic -Share your expertise  Business-communication tool - Build your brand - Interaction with customers = new ideas - Build credibility - Customer loyalty
9. Website
10. Linkedin Professional Facebook Mexico
11. FaceBook - Demographics -A personal insight - Concise business tool -Create groups
12. BizBlog
13. About Twitter:  “Do you think u can reach your customer with this method using only 140 characters to get your message out and sell your product or service”  - 85,000 -Immediate - Demographics (older adults) kids 12-17 account for 11% - Obama - Power - Michael Jackson - World numbers 5- 95M in 09
14. Twitter
15. Meet Twylah
16. Meetup Setup or join a group in local area
18. YouTube Video based Susan Boyle
19. MySpace  Video based -youth, young adults Video Based youth, young adults
20. Ning
21. TweetDeck Social Media Aggregator
22. How people make good use of them?
23. Downfalls Too much information Activity related A lot of Time involved Everyone sees your posts (the Chardonnay effect)
24. Benefits  Customer feedback  New sales channel  Make your business personal  Don’t sell people get others to sell for you  Have fun that’s why its Social Media  Build relationships and you will build customers
25. For more information go to www.GaryBizzo.com