Boosting Your Business with Social Media

F124f1c5d583ba962b22195575e0c0a8?s=47 Gary Bizzo
January 26, 2013

Boosting Your Business with Social Media

Using social media as the go to tool to make your business work

F124f1c5d583ba962b22195575e0c0a8?s=128

Gary Bizzo

January 26, 2013
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Transcript

  1. Speaker: Gary C. Bizzo CEO, Bizzo Management Group @GaryBizzo Welcome

    to our workshop!
  2. Social Media Networking and the Future of Marketing “Imagine not

    spending any money on Advertising looking for customers because they are finding you?” -Bizzo WD-e logo colour mid font HI RESJPG.JPG
  3. Typical Strategies to Market Flyers, Brochures, TV, Radio, Business cards,

    Postcards, Websites …and a lot of Money  Forrester Research released its five year forecast that estimates interactive marketing spending from 2009 – 2014. Forrester predicts that interactive marketing in the US will near $55 billion and represent 30% of all marketing spend by 2014 and will include search marketing, display advertising, email marketing, social media, and mobile marketing.
  4. Branding Replaces Traditional Marketing  Establish and Build your Reputation

     Generate New Ideas that comes from your Customers  Establish & Build Credibility  Increased Visibility  Build Strong Customer Loyalty  Us to Me – the Bizzo Brand
  5. Guerilla Marketing Dozens and dozens of Marketing Variants distilling down

    to one - Engagement Marketing: 2003- 22% trusted “people like me” 2009 -78% of people trust peer recommendations
  6. None
  7. Social Media Considerations - Cost - A FREE Voice for

    Everyone - Focus on Your Time Constraints - Your Goal - Building & Maintaining Relationships - Demographics and Psychographics - Sales Intelligence- push or pull - Define each Media in these terms
  8. Features:  Some numbers - 1 Trillion (URL) -2/3 bloggers

    are male - 75% College -2010 -240,000,000 - 1300 % - 500 Million -54% (%of people who post daily) -25% of searches go to blogs -34% post opinions of products/services  Personal –diary -Easier to make than a website -Easier to update and is dynamic -Share your expertise  Business-communication tool - Build your brand - Interaction with customers = new ideas - Build credibility - Customer loyalty
  9. Website

  10. Linkedin Professional Facebook Mexico

  11. FaceBook - Demographics -A personal insight - Concise business tool

    -Create groups
  12. BizBlog

  13. About Twitter:  “Do you think u can reach your

    customer with this method using only 140 characters to get your message out and sell your product or service”  - 85,000 -Immediate - Demographics (older adults) kids 12-17 account for 11% - Obama - Power - Michael Jackson - World numbers 5- 95M in 09
  14. Twitter

  15. Meet Twylah

  16. Meetup Setup or join a group in local area

  17. None
  18. YouTube Video based Susan Boyle

  19. MySpace  Video based -youth, young adults Video Based youth,

    young adults
  20. Ning

  21. TweetDeck Social Media Aggregator

  22. How people make good use of them?

  23. Downfalls Too much information Activity related A lot of Time

    involved Everyone sees your posts (the Chardonnay effect)
  24. Benefits  Customer feedback  New sales channel  Make

    your business personal  Don’t sell people get others to sell for you  Have fun that’s why its Social Media  Build relationships and you will build customers
  25. For more information go to www.GaryBizzo.com