design, architecture, graphic design, and websites) • Architecture – where does the door go? windows? does it make sense? (visually & practically) • Web – content placement framework
• All the expected elements in the same place • Consistency = improved user experience • Consistency = improved readability • Consistency = professional • Professional = brand promotion
• Grids help users predict where to find information • Grids make it easier to add new content • Grids facilitate collaboration on the design • A tool to help you design a better site