Social Media 101 ( on Twitter) for Your Personal Brand

NYC Tech Latinas April 2015 Meetup

Transcript

1. Social Media 101 For Your Personal Brand by Rebecca Garcia
2. My Background
4. I ate a cookie. #food Anyone going to this event? #conf
5. Personal Brand Meaningful Connections • Non-profit movement – CoderDojo • My non-profit CoderDojo NYC co-founder • Friends in new places!
6. Opportunities • Travel – Ireland, Costa Rica, Guatemala, Japan • Jobs – CTO position @ Greatist, Squarespace • Learning – curated newsfeed
7. Personal Brand • What do you want to be known for? • What are your top 3 favorite things? • What are you passionate about?
9. Personal Brand • Location • Things you’re working on • Cover image that fits your style
10. analytics.twitter.com • Follower Stats – See live up-to-date info • Interests – Is what you’re tweeting about what you want to be known for? • Locations – What time zones are your followesr in?
12. #Hashtags • For fun – #lol #notreallybutok #lame • For realsie – #latism #womenintech 1. Use sparingly! 2. Do some research & follow.
13. Followers to Following Ratio Currently: • Following 500 • Followers 5000 1. Follow less people than are following you 2. Slowly build your following
14. Building Engagement • Follow people in your industry or speciality • Engage with them • Share articles and attribute them with ‘via @’ • Follow relevant hashtags: ◦ #womenintech ◦ #latism ◦ #changetheratio
15. ‘.’ in front of @ usernames If you do not put a ‘.’ only those who are following BOTH accounts will see the tweet.
16. But what if I want to follow more? Create lists!
17. My Favorite Tool for Many Accounts Buffer Features • Spacing out items that you want to share • Suggested items • Items from news feeds or sites
19. 7 Key Social Media Takeaways 1. Establish Identity – your personal brand 2. Hashtags – use sparingly 3. Reputation – Follow < than are following you 4. ‘.’ in front of ‘@’ – increase visibility 5. Engagement – don’t be afraid to tweet! 6. Lists – keep clutter out & ratio down 7. Buffer – schedule things for later
20. @geekgirlweb Questions?