Rule 1: Follow a consistent coding standard
Rule 2: Name things properly, long variable and function names are allowed
Rule 3: Be expressive, write code as you speak and be optimally verbose
Rule 4: Max indent per method should be 2, in case of exceptions 3
Rule 5: Avoid creating god object and long methods
Rule 6: Keep the method in one place, inject the class and call it, DRY
Rule 7: Avoid in-line comments (comment with code), put comments in the method doc