Typography: Book of Secrets

Does typography seem like a mystery? Do designers posses some kind of secret knowledge? Tune in to expose the conspiracy behind good type.

Transcript

2. Does typography seem like a mystery?
3. Do designers posses some kind of secret knowledge?
5. Let’s Dig Deeper.
6. A secret Langu age
7. Aa Bb Cc Dd Ee Ff serif
9. • Better Readability in Print • Classical Feel
10. On the web font-family: Baskerville, Georgia, serif;
11. Aa Bb Cc Dd Ee Ff sans-serif
13. • Better Readability on Screens • Evokes a Modern Aesthetic
14. On the web font-family: Helvetica, Arial, sans-serif;
15. A Hidden Code
16. T raditional Scale
18. Typographers always use a scale.
19. On the web font-size: 72px; font-size: 48px; ...
20. Baseline Grid
21. Baseline Grid
22. Typographers always use a baseline grid.
23. On the web line-height: 1.5; line-height: 18px; ...
24. Inv isible Con nect ions
25. Font s Have Feelings.
26. Reserved
27. PRECISE
28. Childish (and annoying)
29. Contemporary
30. FIRM AND RESOLUTE
31. Affable
32. Find Connections between font s, and y ou’ve found a good p air.
34. FIRM AND RESOLUTE Quiet and reasonable
35. When p airing font s • P air similar temperament s • Look for similar line widths and curves • Pick f rom similar time periods • Cont rast s al so work • Pick one with personality - headings... • ...and one tha t’s easy t o read - text
36. Arcane Ri t u als
37. Kerning • Equalizing the visual • sp ace between letters
39. On the web lettering.js kern.js
40. Inv isible p a tterns cause v isible resul t s
41. REsources http://bit.ly/type-book-of-secrets