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go2gether case study

8a360e5ac2a9d73b51b78de8306ddb55?s=47 Gracelle M.
March 02, 2015

go2gether case study

This is my experience during my time working at go2gether as their UX/UI Designer.

8a360e5ac2a9d73b51b78de8306ddb55?s=128

Gracelle M.

March 02, 2015
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  1. a case study by gracelle mesina

  2. what is go2gether? It’s a startup that's trying to get

    more Vancouver drivers to carpool, more e ectively.
  3. here’s a scenario– 1. Elliott wants to carpool to work

  4. here’s a scenario– 2. He finds the best route, which

    is Madelyn’s
  5. here’s a scenario– 3. He requests and is prompted to

    wait for acceptance
  6. who does go2gether work with?

  7. what was my role at go2gether? UX/UI DESIGNER collaborating with–

    business development +
  8. what was our internal goal for go2gether? To simplify the

    process of making a carpool and making it more delightful for our members and clients.
  9. sneak peek– empathy-driven, guerilla tactics, understanding culture THE DISCOVERY STAGE

  10. what were we not understanding? We had plenty of quantifiable

    research, but how did people actually feel about ride-sharing?
  11. what method did we use to discover how people felt

    about carpooling? GUERILLA INTERVIEWING
  12. interview results– opposite perspectives of the carpooling spectrum  “It’s

    inconvenient and out of my way.” “As a woman, I’m less likely to trust strangers who are men.” “Can’t guarantee safety.” “We try make it work and it does!” “Commuting to work is less stressful.” “I save a lot of money on gas and parking.” 
  13. sneak peek– tackling a challenge, collaboration CONCEPTING + IDEATION

  14. what is the driving question that dictated all design decisions?

    Q: how do we get the everyday driver to understand the culture of carpooling if they are reluctant to try it?
  15. safety and trust are our concerns too, we needed to

    be explicit... A: by demonstrating safety, convenience and trust through transparency and in-depth yet consumable bits of information
  16. how are we transparent + informative? 1. MEMBER PROFILES AND

    A RATE + REVIEW SYSTEM
  17. how are we transparent + informative? 2. VIBRANT VISUAL LANGUAGE

  18. how are we transparent + informative? 2. VIBRANT VISUAL LANGUAGE

  19. how are we transparent + informative? 3. BRAND PERSONALITY +

    VOICE
  20. concepting + ideation– general ux design shenanigans compiled a list

    of user stories drew diagrams of the system walked through user journeys/scenarios made a plethora of sketches + wireframes Besides that, we also–
  21. sneak peek– iteration, pivoting, pattern libraries THE PRODUCTION STAGE

  22. we did a lot of iteration– Exhibit A: ‘Post a

    trip’ function BEFORE
  23. we did a lot of iteration– Exhibit A: ‘Post a

    trip’ function AFTER
  24. agile development? nope, we just worked really hard...  1.

    Design 2. Develop 3. Release 4. Test 5. Analyze feedback 6. Repeat
  25. how have our e orts made an impact? THE RESULTS...

    *DRUMROLL*
  26. we love our clients and members! Thousands of people from

    each of these institutions are using the system everyday and carpooling with ease, but there’s still more to improve upon!
  27. thanks for listening– any questions? pivot fast, adapt fast, think

    fast and be nimble collaborate with business- and developer-minds make pattern libaries (atomic design) “sell” my designs with stakeholders be open to carpooling ;) Besides that, I learned how to–