Why We Need UX Standards for Web Video

Check out my full link archive at bit.ly/uxwebvideo

While online video on websites and elsewhere online has exploded in both size and scope, the professional usability and user experience community has still remained generally silent? Fortunately I've uncovered several good resources that online video professionals should check out for learning about, and applying, best practices with web video usability for increased engagement and conversions.

Transcript

1. Web  Video  UX  Standards   Where  the  hell  are  they???  
2. Bit.ly/UXWebVideo  
3. Web  Video  Usability,  defined…   …the  prac<ce  of  influencing  how  a  person  uses  and   experiences  video  on  a  website…   …tested  and  measured  both  as  a  stand-­‐alone  en<ty  and  in   context  with  the  website  it  is  presented  and  played  on…   …for  the  target  audience  in  mind.  
4. Why  Should  I  Care?  
11. Web  Video  UX  Big  Mistakes   •  Video  players   •  Heatmaps   •  Transcripts  and  closed  cap<ons   •  Clip-­‐and-­‐share  video  excerpts   •  Time-­‐stamping     •  SEO   •  Playback  tes<ngs  
16. Thanks  for  Using  Me!   @grantcrowell