Social Media Workshop the basics for The Enterprize Centre

The social media master class for Alison These notes are
copyright GMW 2012 © Come and follow us on www.twitter/ukmarketinghelp

So WHO am I? Dan Sodergren: Motivational, marketing, man. Working
mainly in SOCIAL /MOBILE. I do trainings with large companies. And small organisations too. What more help or me as a keynote speaker. Email [email protected]

These notes are copyright GMW 2013 © Come and follow
us on www.twitter/ukmarketinghelp

And These notes are copyright GMW 2013 © Come and
follow us on www.twitter/ukmarketinghelp

As I run my own digital agency • Quote from
Doug Richard – high tech ex Dragon. • “Dan’s digital marketing work is uncommonly good. • “We use his company and his training for our expanding range of products and services.”

The training part of what we do: We teach 7
core workshops: And more than 17 different speciality master classes – 4 of them in social media.

On a social media note: • I have run national
and international campaigns. • Specialising in B2B lead generation. • On a personal note: • My Twitter Handle: @ukmarketinghelp • I have over 14,000 followers • In less than 2 years. • And have created youtube platforms which were asked to be Google partners. • With just social we have increased one clients income by 800%. • But we won’t talk about that today….. • Let’s talk about how to do it… and why to do it. These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

Let’s start on the net. • Let’s get a base
level of knowhow going. • How old is the internet? • How old is Facebook? • How old is twitter? • What’s a hashtag? • When is the best time to blog? • Who is doing social networking at present? • How do your websites convert / look? • Who has an automated marketing funnel online? • Who’s communities generate content for them? These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

10 Remember: That is the point of today. Every time
you think – this is new! Great news! You’re learning more. These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

So... These notes are copyright GMW 2013 © Come and

ADAPT!

Are you making the wave? These notes are copyright GMW
2013 © Come and follow us on www.twitter/ukmarketinghelp

Or planning to ride it? These notes are copyright GMW

15 Question Why social networking? These notes are copyright GMW

16 Biggest reason to do social networking Based on guerrilla
marketing principles and the ideas of NLP These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

1000’s a day – literally !

48 Question Which bits of social networking will you do?
There is more than the big five. Or four. Or how ever many you think  These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

An idea is no different to a business. • How
hard is it to sell someone on an idea? • How difficult is it to persuade some to change their minds? • Who should you be aiming at in the first place? • And is any of this new? • NO • Capitalism and consumption have always been social: • People have forever been influenced by what those around them think and buy. • KellerFay, a US word of mouth marketing research consultancy, estimates that there are nearly one trillion conversations about brands every year in the US alone. • How can your idea compete? These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

52 Remember… Only three things in life. And write them
down Now. These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

Money These notes are copyright GMW 2013 © Come and

Time These notes are copyright GMW 2013 © Come and

Love / energy. These notes are copyright GMW 2013 ©
Come and follow us on www.twitter/ukmarketinghelp

Which one does it take? • Every market strategy takes
something: • Radio ads would take….. • Flying 10,000 people would take …. • Meeting everyone personally would take…. • And social media also takes stuff. • It takes: • …………………… and ………………. • Do NOT think it doesn’t – it isn’t magical – it’s just a tool for use like any other. These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

What are the other benefits of social? • It takes
time but no money. • It can go viral. • It can be mobile. • You can link together ideas and both off and online marketing. • It can be monitored effectively. These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

And you can These notes are copyright GMW 2013 ©
Come and follow us on www.twitter/ukmarketinghelp

BUT - am I ANTI These notes are copyright GMW

If not planned! • If we don’t have structure •
We have anarchy • And if we have anarchy • Where are we? • 18th century France? • No modern day England • Online! • If you don’t understand • The four C’s of social. These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

The new four C’s

The First C: Content • Social media tools allow everyone
to become a creator, as publishing and distribution of multimedia content is free and easy. • User generated content is at the core of the business model of almost all social media platforms. And citizen journalism. • However, just because everyone can become a creator doesn’t mean that everyone does. • The 1:9:90 rule says that 90% of all users are consumers, 9% of all users are curators and only 1% of the users are creators. • Our first job therefore is to find that 9% of people – remembering that we can listen to social media. • And find them  These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

The Second C: Collaboration • Social media facilitates the aggregation
of small individual actions into meaningful collective results. • Collaboration can happen on 3 levels: • conversation, • co-creation • and collective action. • Each a stepping stone to the next level. • You cannot do one without the others. These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

So what do you want? • Conversations are a mere
stepping stone for co- creation. • E.g. Wikis are a perfect example of co-creation. • And then Collective action goes one step further and uses online engagement to initiate meaningful action. • Collective action can take the form of signing online petitions, fundraising, tele-calling, or organizing an offline protest or event. These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

The Third C: Community • Social media facilitates sustained collaboration
around a shared idea, over time and often across space. • But remember every web page is a latent community, waiting to be activated. • But people don’t build relationships with each other in a vacuum. A vibrant community is built around a social object that is meaningful for its members. • The social object can be a person, a place, a thing or an idea. These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

66 Does it work? Discuss in your pairs. B’s go
first.  These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

The Fourth C: Collective Intelligence • The social web enables
us to not only aggregate individual actions, but also run sophisticated algorithms on them and extract meaning from them. • Collective intelligence can be based on both implicit and explicit actions and often takes the form of reputation and recommendation systems. • The more you know – the better the system. These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

But does it work? • Google extracts the pagerank, a
measure of how important a page is, from our (implicit) linking and clicking behavior. • Amazon is able to offer us recommendations based on our (implicit) browsing, (implicit) buying and (explicit) rating behaviour and comparing it to the behavior of other people. • eBay assign ratings to sellers and reviewers, based on whether other members in the community had a good experience with them. These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

Ever heard of these guys? These notes are copyright GMW

But do you really care? Should you?

Social networking takes TIME! • Some insider top tips to
save you time. • Recycle your ideas – always. • Remember your online press works are blog ideas • Your blogs are 100’s of potential tweets • Your tweets link into your linked in page. • Your Linkedin page doesn’t need you there all the time. • Your Ning group can function with a pop in every day. • You don’t have to be a creator be an editor. • Information is everywhere – knowledge is no longer king – so do something else – be GREAT by association. Copyright www.greatmarketingworks.co.uk 2010 ©

First step: Protect your brand! With www.knowem.com

2nd step Get to know THIS

But great for others ;) These notes are copyright GMW
2013 © Come and follow us on www.twitter/ukmarketinghelp And so I train other businesses to use Facebook if this is where their clients are.

Third step write down these FREE SECRET Insider tools •
I use there for interaction and creation on different social media platforms. • Social Omphh. • Hootsuite. • Manageflitter. • Klout / Peer Index. • Linkedin Maps. • Blogger / Wordpress. These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

What are we doing with mobile? • Video accounts for
69% of mobile data traffic. • More and more, we are expecting to have access to our “stuff,” i.e. music, documents and applications, in the cloud. • The average iPhone user only spends 45% of his on-device time making voice calls. • We are taking pictures – the world is going back to the image as the most powerful motivator. • BUT remember this all comes back to... • Who are your demographic? • Who’s important who is not? These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

EXTRA SPECIAL ADDITION Only for trainees at TEC.

The future of meaningful social media is all about how
you measure effect. • Social can be searched: • As Facebook is no longer a walled garden free from Google’s search. • What’s commented in Facebook – goes on Google and stays there from November 2011. • Social is measured: • Not just with ‘likes’ and comments. • Nor just numbers of followers and fans. • But with real time data crunchers. • Klout. (Boo Hiss) • Peerindex. (Hurrah) These notes are copyright GMW 2013 © Come and follow us on www.twitter/ukmarketinghelp

Just remember the context / content. These notes are copyright
GMW 2012 © Come and follow us on www.twitter/ukmarketinghelp Hire me and I will explain all.

Hope you had a good one. • And thought differently
about social. • And maybe learnt some new stuff too. • I will pop the notes on a drive with Alison. • These are for you and your organisations ONLY. • Happy to come over to your different countries and teach over a couple of days. • Chat with Alison about that. • And my wife  • Email me on [email protected]

So WHO am I? Dan Sodergren: Motivational, marketing, man. Working
mainly in SOCIAL /MOBILE. I do trainings with large companies. And small organisations too. What more help or me as a keynote speaker. Email [email protected]

Social Media Workshop the basics for The Enterprize Centre

Social Media Workshop the basics for The Enterprize Centre

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