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Adding A Design Process

Adding A Design Process

If you are thinking about being a freelance consultant or already working as a consultant designing websites using WordPress, now is the time to specialize. The jig is up… the bubble has popped. We have exceeded full market saturation for consultants building websites with WP for small businesses. If you don’t plan to specialize and you are not a natural developer you are going to have a hard time. For this reason, I believe it is important for people identifying themselves more as a designer to specialize in our field as a designer. With examples, this talk represents my take on the why and the how of specializing as a designer, designing for WP websites/applications in today's business landscape.

Greg Douglas

June 04, 2015
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  1. 1
    Adding A
    Design Process
    Greg Douglas @thegregdouglas #WCOC #WPDesignprocess arcctrl.com/designprocess

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  2. Hi, I’m Greg and I am the co-founder of ARC(CTRL).
    We create powerful applications and plugins to
    help designers and developers produce their
    greatest work possible.
    I also co-organize Hollywood WordPress.
    arcctrl.com
    hollywoodwp.com
    Greg Douglas @thegregdouglas #WCOC #WPDesignprocess arcctrl.com/designprocess

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  3. 3
    Discover Design Develop Deliver

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  4. 4
    Discover Design Develop Deliver
    WHY?
    WHY?

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  5. 6
    Stop Trying To
    Be A Unicorn

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  6. 7
    Maybe It’s Time
    To Specialize

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  7. 8
    Generalist Designer
    Designers that are wearing all the hats at their company
    and selling their design work as a service. A lot of child-
    theming going on at this level (Mostly these websites are
    built for the small business space)

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  8. 9
    Pitfalls of Staying A Generalist
    There is little money in this space
    You will be spread too thin if you are working alone
    Working with small business clients at very low price points
    will bite you in the ass as you try to scale… unless of course
    you want to pivot your design business into a website
    maintenance business

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  9. 10
    Specialist Designer
    The WP designers that transcend the small business space
    by going through the dip of being a generalist for a year
    or two but intentionally growing into a specialist
    g

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  10. 11
    Leveling Up To Specialist
    Elevate your business, sales and marketing acumen to sell larger
    business clients
    Hire employees or consultants to do production work for you
    Partner with a developer who owns their own consulting firm to court
    larger clients together
    Take a full time design job for a large agency or corporation that uses
    WP and values having a designer that is separate from the developer

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  11. 12
    Choosing To Specialize
    As A WP Designer

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  12. 13
    UI Design is The Wheel
    To stay competitive as a modern designer you will need
    to bring more value to the table then just good UI skills.

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  13. 14
    Design Specialist To Do List
    1.
    Build some WP websites by yourself even if your long term goal is to focus on the design portion
    2.
    Learn through the dip, take courses, and do self study on general WP knowledge
    3.
    Attend WP meetups in your area, create alliances with developers, so you can play the role of designer on
    larger projects that your new team will bid on together
    NOTE
    Teaming up with others helps you bill more hours at a premium rate so ultimately both you and your
    development partners can make more money

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  14. 15
    What is the Discovery/
    Design Phase

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  15. 16
    Discover Design Develop Deliver

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  16. 17
    Discover Design Develop Deliver

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  17. 18
    Tools of A Design
    Specialist

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  18. 19
    WordPress Tools That Help You Offer/Sell
    Higher Value Solutions
    Advanced Custom Fields
    Buddy Press
    WooCommerce
    Easy Digital Downloads
    Gravity Forms
    Hooking into the WP-API and Other advanced development practices

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  19. UX/UI Trade Tools To Help You Offer More In The
    Discover & Design Phase
    Design Questionnaire
    User Personas With User Scenarios
    Vision/Project Board
    Flow Chart
    Style Guide
    Wireframes

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  20. Design Tool Resources
    Creative Market
    Design Cuts
    Adobe
    Design Inspiration
    Webdesigner Depot
    Canva Design School
    Behance
    UX For The Masses
    Additional Resources
    UX Prototyping Resources
    Axure
    Balsamiq
    Omnigraffle
    Style Guide/Brand Guidelines
    Issuu (Search: Brand Guidelines)
    ID - Identity Designed
    SG-90 Style Guide Creator Plugin
    arcctrl.com/designprocess

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  21. Example of Putting Our
    Design Tools Together
    exclusive.tylerdigital.com
    premiuminteractive.com/serenity

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  22. THANK YOU!
    Greg Douglas
    [email protected]
    Greg Douglas @thegregdouglas #WCOC #WPDesignprocess arcctrl.com/designprocess

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