Designing Your WordPress Consulting Business

The strategies shared in this talk will help the beginner to intermediate Wordpress freelancer have more awareness about some of the nuances involved in running there own tech consultancy and as a result be a more competent business person. These tips will include setting healthy boundaries for ones WordPress web design services and communicating those boundaries to perspective clients early on, to effectively seek and take on more ‘win-win’ web design projects.

Transcript

1. 1
   Designing
   Your WordPress
   Consulting
   Business
   Greg Douglas @premiuminteract #WCOC premiuminteractive.com/wcoc14/
   

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2. My name is Greg and I am the
   founder of Premium Interactive.
   !
   We make inspired interactive
   experiences for business.
   !
   !
   I also organize Hollywood WordPress.
   premiuminteractive.com
   hollywoodwp.com
   Greg Douglas @premiuminteract #WCOC premiuminteractive.com/wcoc14/
   

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3. 3
   WordPress
   And Today’s
   Economy
   

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4. Avoiding The
   Commodity Trap
   Surprise! Everyone that is buying a website
   from you knows what the internet is. They
   know what WordPress is, and some of them
   even know that it occupies about 20% of all
   internet websites.
   

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5. The commodity trap is when you
   sell a solution without a problem.
   

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6. When there is a clear problem worth
   solving, pricing is only limited by the cost
   of the problem.
   

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7. 7
   Once you find a problem worth solving,
   you can build a website to solve that
   problem. The limit of your price is the
   limit of what that problem is worth to
   your client.
   Websites Solve
   Problems
   

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8. 8
   A Website Design
   Consulting Strategy
   

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9. Bundle Your
   Services Into
   One Offer
   You can niche as a theme customizer, a
   developer or a designer with front-end
   developer tendencies.
   !
   Think about which role fits your personality
   best and craft ways to bundle your services
   into an offer that supports your strength.
   

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10. Create A
    Minimum
    Viable Offer
    This is an “entry level product.”
    By creating your own M.V.O.
    based on your blend of services
    you can use this to communicate
    the boundaries of the services
    you provide.
    

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11. Create healthy boundaries for your Offer that can guide
    you from the first phone call through the proposal
    writing process and into the design & build of the site.
    

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12. Create healthy boundaries for your Offer that can guide
    you from the first phone call through the proposal
    writing process and into the design & build of the site.
    

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13. 13
    Innovate Then Iterate
    

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15. 15
    Closing The Sale
    (With Clients That Qualify)
    

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16. Believe In Yourself
    !
    Believe in your value proposition and your
    minimum viable offer
    !
    Don’t apologize for setting healthy boundaries
    !
    Be honest about your strengths and weaknesses
    

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17. 17
    What is a red flag? - Client's that require more
    time, energy or risk then they are worth to your
    bottom line. Sad to say, these people are not
    worth taking on as a client.
    

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18. 18
    Qualification
    !
    Qualification is the process of determining if a
    prospect is a good fit for your company before they
    purchase from you.
    

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19. 19
    You Provide A Solution
    !
    The “Solution” or the desired end result is what matters
    most, so your focus should always remain first, on the
    benefits your client desires.
    

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20. 20
    Additional
    Inspiration
    

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21. 21
    The Only Way To Win
    Is To Play
    !
    Stop disqualifying yourself. Go out to people,
    connect with business owners, put yourself out
    there, risk rejection.
    

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22. 22
    Responsibility is not a
    burden but a privilege
    !
    Focus on what you know and start there.
    

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23. 23
    Be Willing To
    Walk Away
    !
    Be willing to let go of the need to land every
    project that you get a lead on.
    

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24. 24
    You Are Not Your Work,
    Lose Your Ego
    !
    Ego is nothing but fear getting in the way of solutions.
    

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25. 25
    Let Go Of Your Fear
    !
    Confidence comes from competence. You will not
    learn everything in a day. Take a deep breath and
    focus on the next step in front of you.
    

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26. THANK YOU!
    Premium Interactive @premiuminteract WordCamp Orange County 2014
    Greg Douglas
    greg@premiuminteractive.com
    

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