SEO Rules, PPC Drools

Presented on an SEMrush webinar

(sorry, animated gifs don't work on Speaker Deck)

Greg Gifford PRO

January 16, 2020

More Decks by Greg Gifford

See All by Greg Gifford

Customer Reviews: The Key to Being a Search Results Superhero

PRO

0

31

Customer Reviews: The Secret Superpower for Online Visibility

PRO

1

110

Google reviews: The secret sauce for local visibility

PRO

0

510

From funnel thinking to the Messy Middle: Rethinking search and content strategy

PRO

1

80

The Age of AI Search: How dealers can stay visible and competitive

PRO

0

68

The Advanced Playbook for SEO and Search Visibility

PRO

0

78

Dominate Local Search Results - an insider guide to GBP, reviews, and Local SEO

PRO

0

350

Doc Brown's Guide to Crushing the Competition with Local SEO

PRO

0

140

How to be a Local Visibility Superhero

PRO

0

120

Other Decks in Marketing & SEO

See All in Marketing & SEO

Defining your content North Star in a zero-click world

0

410

The New Citation Economy | AEO Research Deck Sept 2026

0

190

The SEO roadmap is dead. The future of search is decided in real time.

0

520

AI Search Is Driving Revenue: What Winning Brands Do Differently

1

740

Catching Technical SEO regressions and rendering disasters in CI for Shopify Stores

0

360

NOVASELL_Introduction

0

780

La optimización de búsqueda para IA

0

240

AI時代にこそ"深く聞け" - N1が語るナラティブの力が組織を動かし競争優位を創る

1

130

Search Reinvented: The Latest AI Breakthroughs Transforming Discovery - WAN-IFRA 2026 - Marseille - Clara Soteras

0

200

Technical SEO Traps to Avoid in Ecommerce Migrations

0

580

Lean Content: Content Creation For Tiny Teams

PRO

1

120

Entity SEO, Topical Authority and Information Gain in the Age of AI Searches - BrightonSEO 2026

0

900

Featured

See All Featured

Easily Structure & Communicate Ideas using Wireframe

194

17k

ピンチをチャンスに：未来をつくるプロダクトロードマップ #pmconf2020

128

56k

My Coaching Mixtape

0

340

Joys of Absence: A Defence of Solitary Play

1

530

Automating Front-end Workflow

1369

210k

The SEO identity crisis: Don't let AI make you average

0

580

Public Speaking Without Barfing On Your Shoes - THAT 2023

1

590

Building a Modern Day  E-commerce SEO Strategy

45

9.2k

Heart Work Chapter 1 - Part 1

PRO

10

37k

Why Your Marketing Sucks and What You Can Do About It - Sophie Logan

0

420

Stewardship and Sustainability of Urban and Community Forests

0

540

The Art of Delivering Value - GDevCon NA Keynote

16

2.2k

Transcript