Casting Off Our Desktop Shackles

Casting Off Our Desktop Shackles

No matter how much we try to put ourselves into a mobile first mentality, it is hard for us to do so fully. Our access to PCs prevents us from experiencing mobile the way many in the world do.

We're currently fighting for parity among experiences. We're arguing that the mobile version shouldn't be a dumbed down version of the desktop site.

But we've set our sights too low. In a true Mobile First world, the mobile version should be the best experience. Mobile shouldn't just match the desktop experience, it should exceed it.

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Jason Grigsby

March 01, 2012
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  1. 1.

    Casting Off Our Desktop Shackles Jason Grigsby • @grigs •

    cloudfour.com Slides: bit.ly/desktop-shackles http://www.flickr.com/photos/theroadisthegoal/372137752/
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    ere are valid reasons to question mobile context. And despite

    that, I can’t help but feel… http://www.flickr.com/photos/bourguiboeuf/5364614975/
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    How Do I Add an RSS Feed to My RSS

    Reader? Don’t Skip Core Functionality
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    But if there’s one thing I’ve learned in observing people

    on their mobile devices, it’s that they’ll do anything on mobile if they have the need. Write long emails? Check. Manage complex sets of information? Check. And the list goes on. If people want to do it, they’ll do it on mobile - especially when it’s their only or most convenient option. —Luke Wroblewski lukew.com/ff/entry.asp?1333 http://www.flickr.com/photos/emmacox/6095336904/
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    80% during misc downtime 76% while waiting in lines 62%

    while watching TV 69% for point of sale research http://www.flickr.com/photos/missmeng/5327470961
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    2. PERMANENTLY CARRIED ~50% of US admit to sleeping with

    phone http://www.flickr.com/photos/kk/3615287378/
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    “When a new medium borrows from an existing one, some

    of what it borrows makes sense, but much of the borrowing is thoughtless, ‘ritual’, and often constrains the new medium. Over time, the new medium develops its own conventions, throwing off existing conventions that don’t make sense.” —John Allsopp, Dao of Web Design
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    “ e history of mobile phones has been a long

    slow process of copying what works on the desktop and then sheepishly realizing that it just doesn’t quite work right.” —Scott Jenson
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    Why do we need to look at our phones to

    get directions? One vibration for left. Two for right. http://www.flickr.com/photos/williamhook/4225307113
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    “My impression is that there was no computers anymore. Only

    tablets and phones.” “Some Apple devices, but not that much. Most of the smartphones are Samsung and HTC phones (no surprise here), but also a *lot* of feature phones and not-that-smart-phones (old smart phones). ”
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    It’s fairly certain that the highest-value use will stay predominantly

    on desktop. —Jakob Nielsen http://www.flickr.com/photos/dplanet/82899080/
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    Most complex tasks have vastly better user experience on the

    desktop and thus will be performed there. I'm talking anything from researching your next car purchase to learning about a new medical condition (and its associated pharmaceuticals) to managing your investment portfolio. Yes, you might enter a stock trade with your broker's mobile app, but you'll research new mutual funds on the desktop. —Jakob Nielsen
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    It started in Asia with mobile phones and spread to

    developing countries. http://www.flickr.com/photos/jamesjustin/3914923307
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    Connections (millions) % Total YoY Growth % Largest Market Asia-Pacific

    3,019 50% 17% China (961M) Africa 648 11% 18% Nigeria (99M) Americas 627 10% 11% Brazil E.Europe 541 9% 6% Russia (231M) W.Europe 539 9% 3% Germany (112M) USA/Canada 367 6% 9% USA (340M) Middle East 330 5% 11% Iran (82M) World 6,071 100% 13% GSMA Predictions for End of 2011
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    Officially #2 mobile region. “Out of every 100 people, 65

    have some form of mobile connectivity.”
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    Africa has more in common with Asia than Asia does

    with the United States. http://www.flickr.com/photos/ict4d/3068105816/
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    We often get asked how much to add mobile to

    desktop. It should be the opposite. http://www.flickr.com/photos/stephenhackett/3728570312
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    Mobile is the most important technology since the printing press.

    http://www.flickr.com/photos/rhadley/3527304106/
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    A 2005 London Business School study found that for every

    additional 10 mobile phones per 100 people in a developing country, GDP rises by 0.5%. http://www.guardian.co.uk/technology/2011/jul/24/mobile-phones-africa-micro nance-farming
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    Afghan Women Tolerate Beating for Cell Phones in Emerging Market

    Tanzanian farmers report improved yields via SMS 3 million poor in Africa and South Asia to gain access to mobile phone numbers India Turns to Mobile Phones in Bid to Improve Vaccination Rate U.N. plan provides mobile numbers to poor with Cloud Number Information helps combat food insecurity in Kenya Cambodia: Using text messaging as weapon in malaria war Android Phones Help Poor Farmers in Uganda World changing tech. Not just for the affluent.
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    According to California-based mobile-banking innovator Carol Realini, executive chairman of

    Obopay: “Africa is the Silicon Valley of banking. e future of banking is being de ned here… It’s going to change the world.” http://www.guardian.co.uk/technology/2011/jul/24/mobile-phones-africa-micro nance-farming
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    And really, is the United States that different? Or is

    the story simply not being told? http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-only
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    is difficult when we spend so much time on our

    PCs. http://www.flickr.com/photos/goobi/4021009835/
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    27 • Location detection: GPS, WiFi, cell towers • Orientation:

    direction from a digital compass • Device positioning & motion: from an accelerometer • Audio: input from a microphone; output to speaker • Video & image: capture/input from a camera • Device connections: through Bluetooth between devices • Proximity: device closeness to physical objects • Ambient Light: light/dark environment awareness • RFID reader: identify & track objects with broadcasted identifiers • Multi-touch sensors • Haptic feedback: “feel” different surfaces on a screen • Biometrics: retinal, fingerprint, etc. • Push: real-time notifications “instant” to user Sensor Capabilities We’re just scratching the surface of what these sensors can do. Highly recommend Luke Wroblewski’s First Person User Experience Presentation at http://www.lukew.com/presos/preso.asp?21
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    If mobile is a new medium, then the mobile web

    is a bit of a half- breed – it is part mobile medium and part internet medium so it inherits traits from both. —Tim Kadlec
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    A common element in many of the more futuristic stories

    are devices that are most comparable to mobile phones – always with you, always on. ey don’t stop there though. ey respond to context of environment and adapt based on the users behavioral history – they create a truly personalized and responsive user experience regardless of the situation. —Tim Kadlec
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    A common element in many of the more futuristic stories

    are devices that are most comparable to mobile phones – always with you, always on. ey don’t stop there though. ey respond to context of environment and adapt based on the users behavioral history – they create a truly personalized and responsive user experience regardless of the situation. —Tim Kadlec Where have I heard this recently?
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    We look at mobile as a small screen version of

    the our computers… http://www.flickr.com/photos/bendodson/3367856091
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    when we should be looking at mobile as so much

    more. http://www.flickr.com/photos/whiteafrican/3401121885
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