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Concatenate Conference 2018 — Designing Progressive Web Apps

Concatenate Conference 2018 — Designing Progressive Web Apps

Jason Grigsby

August 10, 2018

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  1. Konga • 92% less data for initial load, vs. native

    app • 82% less data to complete first transaction, vs. native app • 63% less data for initial load, vs. previous mobile web experience • 84% less data to complete first transaction, vs. previous mobile web experience Source: Google, http://bit.ly/2f64lRo
  2. Original Definition by Frances Berriman and Alex Russell Responsive 

    Fit any form factor. RWD FTW! Connectivity Independent
 Offline features thanks to service workers. App-like interactions
 App shell for apps navigation. Fresh
 Up-to-date thanks to service workers. Safe
 Served on HTTPS. Discoverable
 Manifest files identify them as apps. Re-engageable
 Push notifications bring people back to apps. Installable
 Can be installed to the home screen w/o app stores. Linkable
 Still part of the web—URLs still work. Progressive
 Use progressive enhancement for better experience.
  3. PWA is a website that has been enhanced with: {manifest}

    https service worker Credit to Jeremy Keith for explicitly declaring a technical definition: https://adactio.com/journal/13098
  4. 1. Making it feel like an app 2. Installation and

    Discovery 3. Offline mode 4. Push Notifications 5. Beyond PWAs
  5. Like obscenity and brunch, web apps can be described but

    not defined. —Jeremy Keith, By any other name
  6. Adding a back button is harder than it seems •

    Manage the browser history so back button goes to right location. • Back button in an app often implies a hierarchy, not simply going to the last screen you were on. • Do you rearchitect your site to create an app hierarchy?
  7. Where does this button go? Does it do the same

    thing as the browser back button? Should there be an app back button?
  8. .backButton { display: none; } @media (display-mode: standalone), (display-mode: fullscreen)

    { .backButton { display: block; } } Display mode media query
  9. Not every customer or potential customer will add your Progressive

    Web App to their home screen …but every visitor will “install” your PWA!
  10. Feel Like an App Website with Performance Improvements Full screen,

    app shell with native design language Minimal-ui Standalone System Fonts Fullscreen Animation and Polish App Shell Native Design MORE COMPLEX LESS COMPLEX
  11. { name: "Cloud Four", short_name: "Cloud Four", description: "We design

    and develop responsive websites and progressive web apps.", icons: [ { src: "/android-chrome-192x192.png", sizes: "192x192", type: "image/png" }, { src: "/android-chrome-512x512.png", sizes: "512x512", type: "image/png" } ], theme_color: "#456BD9", background_color: "#FFFFFF", display: "standalone", orientation: "natural", start_url: "/", gcm_sender_id: "482941778795" } Manifest files are simple JSON documents
  12. Pick the Optimal Time to Ask for Install Asking on

    order confirmation page resulted in 3x increase in conversion for Flipkart
  13. Installation and Discovery No Add to Home Screen Native App

    Stores Manifest Spiders find PWA Manually submit PWA PhoneGap Trusted Web Activity MORE COMPLEX LESS COMPLEX
  14. Offline Fallback Pages Can Keep People Engaged • Trivago found

    that 67% of people continue to browse the site when they come back online. Source: http://bit.ly/2GoXjCi
  15. Offline Cache for Performance Only Offline Interactivity Offline Fallback Offline

    Indicator Cache Recently Viewed Pages Disable Interactivity Pre-cache Predetermined Pages Pre-cache Dynamic Items User Choose What to Cache MORE COMPLEX LESS COMPLEX
  16. Flowchart for how Slack decides whether to send a notification

    or not. https://twitter.com/codevisuals/status/ 838881724016787457
  17. Push Notifications No Push Notifications Personalized and Integrated Notifications CMS

    Plugin Subscribe via Push Provider One-off Marketing Push Notifications Background Updates Notification Design Analytics and Segmentation Backend Integration MORE COMPLEX LESS COMPLEX
  18. PWAs are progressive because… Progressive Roadmap {manifest} https Jul 13

    Redesign launches Better security with HTTPS Faster site via HTTP/2 Better bookmarks via manifest Oct 3 Faster pages Offline fallback It’s a PWA! service worker Oct 18 Offline pages Offline indicator Improved font loading Nov 22 Push notifications HTTP/2 Link Preload Dec 7 Small tweaks PWA announced
  19. Offline Interactivity Cache for Perf Only Offline Native App Stores

    Website with Perf Improvements Full Screen, App Shell New APIs No Add to Home Screen Basic PWA Feels Like An App Installation and Discovery No Push Notifications Personalized and Integrated Push Push Notifications Beyond PWAs
  20. Baseline PWA Front-end Additions Larger Initiatives Progressive Web App Blueprint

    Planning & Definition Technical Debt (if Necessary) Gather team Brainstorm Ideal PWA Benchmarks and measurement plans Build roadmap Assess current website Fix performance issues Fix usability issues Manifest HTTPS Service worker for performance Offline Fallback Cache recently viewed pages Precache popular or important pages Add third-party push notification service CMS plugin for push notifications Payment Request API Credentials Management API Integrate notifications with backend systems Background sync Move to app shell
  21. Thank You! White Blank Notebook by Tirachard Kumtanom Woman Executive

    Holding Tablet by Pixabay Schedule Planning by Startup Stock Photos Hackers by Christopher Dombres NSA by by Mario Antonio Pena Zapatería Map Location Symbol by Tumisa Smartphone on Bridge by Jeremy Levin Hype by Kerry J Instagram App on iPhone by Pixabay Man in Fuzzy Hat by Gratisography Southbank - Samsung Galaxy S8 (1) by TaylorHerring Now THIS is comfort! by Garry Wilmore Trojan Horse by Hsing Wei Cold Snow Man Person Asphalt Blur Car City by Pixabay Woman Listening to Music by bruce mars Woman and Dog by Tookapic Focus by Mark Hunter Person Holding Silver iPhone by rawpixel.com MacBook Air Beside Painting by rawpixel.com Android Phone by freestocks.org Smart Watch by Oliur Rahman Apple Office Internet iPad by Pixabay Woman Jumping by Quang Anh Ha Nguyen SEM by Pixabay Legs on Chair by kaboompics.com In Hiding by Taylor McBride Medusa Kill Switch by Scott Hart White Auto Gauge by Mikes Photos Blue and Silver Stethoscope by Pixabay Tortoise by Frans Van Heerden iPhone Photo on Railroad Tracks by Kaique Rocha database by ✦ Shmidt Sergey ✦ from the Noun Project Cloud by Blackwoodmedia.com.au from the Noun Project Responsive Design by Delwar Hossain from the Noun Project cogs by Gregor Cresnar from the Noun Project Special thanks to these fabulous people who graciously shared their work under Creative Commons.