techies 2012

technology and innovation management

Transcript

1. Technology and Innovation Management AdrienPrompolini Hardik Patel Pan Xiang RiteshJoshi Sayan Paul YunfengGu Techies 2012
2. STAGE GATE
3. PROBLEMS  Adjustment of water temperature in the shower  Using ladder for elders  Tangling of Cables  Misplacing the screws  Lifting of the Toilet Sit  Using hands to apply hair gel  Running out of mobile battery  Left Perfume in Bottle  Connecting camera to the laptop for transferring pictures NOTE: Brainstorming & Absence Thinking tools have been used to identify the problems.
4. VOTING Problems Hardik Patel Ritesh Joshi Adrian Prompolini Sayan Paul YunfengGu Pan Xiang Adjustment of water temperature in the shower Didn't Agree Didn't Agree Agreed Agreed Didn't Agree Didn't Agree Using ladder for elders Agreed Didn't Agree Didn't Agree Didn't Agree Didn't Agree Agreed Tangling of Cables Agreed Agreed Agreed Agreed Agreed Didn't Agree Misplacing the screws Agreed Didn't Agree Didn't Agree Didn't Agree Agreed Didn't Agree Lifting of the Toilet Sit Didn't Agree Didn't Agree Agreed Agreed Didn't Agree Didn't Agree Using hands to applyhair gel Agreed Agreed Didn't Agree Didn't Agree Didn't Agree Didn't Agree Running out of mobile battery Agreed Agreed Didn't Agree Agreed Didn't Agree Didn't Agree Left Perfume in Bottle Agreed Agreed Didn't Agree Agreed Didn't Agree Didn't Agree Portable Lighter Didn't Agree Didn't Agree Didn't Agree Agreed Didn't Agree Didn't Agree Connecting camera to the laptop for transferring pictures Didn't Agree Agreed Didn't Agree Didn't Agree Agreed Didn't Agree
5. Voice Of Customer (VOC)  Fair pricing.  Multi-functionality (diff cable sizes and lengths).  Reusable.  Robust and durable.  Portable and handy. NOTE: Market Questionnaire &KANO Analysis tools have being used to identify the problems.  Safe.  Autonomous.  Energy saving  Easy to use.  Time saving.  Attractive design and colors.
6. Product Design
7. Product Description Alternative Design & Technology • Push Button • Gearing mechanism in the axis. • Battery Operated. • Shape • Material • Size and Shape: 8 cm in diameter. • Material used : Insulated Plastic (Bakelite). • Weight : 100 grams. • Autonomous Technology : Spring Mechanism. • Coiling capacity: Up to 5 meter.
8. FUTURE MARKETTING PLANS  Targeting the domestic market initially.  Expected retail price: $19.99*.  Introductory offers applicable.  Available at all electric stores, and big retail chains. With the adoption of these plans, TECHIES forecast the sale of upto 1,750 units by the end of financial year 2012-13.
9. References Stage Gate, viewed 2 November 2012, <http://www.cognistreamer.com/en/index.html> Toubia, O. 2006 ‘Idea Generation, Creativity, and Incentives’, Marketing Science, vol. 25, pp. 411-425. Killen, C.P. 2011, Technology and Innovation Management/ Introduction to Innovation, N.S.W. : McGraw-Hill Custom Publishing,North Ryde.