Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Developing a Lean UX Practice
Search
Wren Lanier
November 14, 2016
Design
0
59
Developing a Lean UX Practice
Presented at Charlotte UX Meetup
Wren Lanier
November 14, 2016
Tweet
Share
More Decks by Wren Lanier
See All by Wren Lanier
Designing on the Z-Axis
heywren
2
610
Secret Sauce: Designing on the Z-Axis (ConvergeFL 2013)
heywren
0
150
Designing Immersive Mobile Experiences - ConvergeSE 2013
heywren
0
280
Other Decks in Design
See All in Design
逆向きUIの世界〜AndroidアプリのRTL言語対応〜
akatsuki174
1
150
なぜプレイドにデザインエンジニアが必要だったのか?
t32k
0
1.8k
Карта реализации историй. Технология осмысленной работы с детальными требованиями
ashapiro
0
120
デザインシステムの「種」を使って、受託開発を加速させる
akane___ui
0
11k
「描く」という衝動に立ち返る〜Figma Drawがひらく思考のかたち〜
transit_kix
1
1.1k
文字コントラストを改めて考える / Reevaluating Text Contrast
lycorptech_jp
PRO
0
510
portfolio.pdf
onof003
0
160
CursorでAI活用のナレッジベースを構築する
kanzaki
0
670
読書シェア会 vol.5 / Yumemi.grow 20250526
rakus_dev
0
1.8k
8_8_リサーチカンファレンスプレイベント.pdf
muture
PRO
2
350
#Dubois Challenge 2025: Economics
ajstarks
1
170
「批評」を習慣にするための仕組みと場のデザイン/uxdesign202507
nikkei_engineer_recruiting
6
810
Featured
See All Featured
ReactJS: Keep Simple. Everything can be a component!
pedronauck
667
120k
Fashionably flexible responsive web design (full day workshop)
malarkey
407
66k
The MySQL Ecosystem @ GitHub 2015
samlambert
251
13k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
15
1.7k
Product Roadmaps are Hard
iamctodd
PRO
54
11k
Music & Morning Musume
bryan
46
6.8k
How STYLIGHT went responsive
nonsquared
100
5.8k
Building Applications with DynamoDB
mza
96
6.6k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
36
2.5k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
30
9.7k
Practical Orchestrator
shlominoach
190
11k
Bash Introduction
62gerente
615
210k
Transcript
Developing a Lean UX Practice Senior Product Designer, Windsor Circle
Wren Lanier @heywren
Who I Am - Work at Windsor Circle, a startup
in Durham - Design software for ecommerce marketers - UX Team of One …I love working on interesting problems
My happy place
Solutions in search of a problem are waste
Reduces waste on design & product teams Lean UX
Toyota Way (origin of Lean)
Build Measure Learn
The output of Lean teams is validated learning (not deliverables)
Lean UX
doubt certainty Reduce risk, replace it with learning
Continuous validated learning about your users Lean UX
Four Lean Habits Anyone Can Adopt
Focus on problems, not solutions 1
Product Death Cycle by @davidjband
Organizations who have grown up in a feature mindset will
struggle with the shift to customer problems. “ ” - Jared Spool Themes: A Small Change to Product Roadmaps with Large Effects
Develop an efficient research cadence 2
• Pick a dedicated time for research • Same day,
same time, every week • Divide it into time slots
Use an office hours tool to allow users to self-schedule
Committing to weekly research keeps your team accountable
Use research to discover problems, share experiments, test mockups or
prototypes
Turn assumptions into hypotheses 3
• Because people will use this and love it •
Because our competition built it • Because it will cause customers to do [thing]
Assumptions are where risk hides in projects
We can reduce risk by testing our assumptions
Assumption: Adding links to our daily email will increase
logins Hypothesis: When we add links to our daily email we will see an increase in logins. We will know this is true when we see increased click % and increased logins via the daily email.
You can turn almost any piece of work into a
hypothesis
Test solutions with rapid experiments 4
An experiment is any low-effort way to test an assumption
Experiments should try to simulate “real” conditions
Real clients require more creativity and more honesty
Usability tests are a great way to measure all sorts
of things
Run “beta” experiments with active customers
Don’t get hung up on statistical significance
Be honest about what you’re learning & what it means
QUESTIONS?