Developing a Lean UX Practice

Presented at Charlotte UX Meetup

Transcript

1. Developing a Lean UX Practice Senior Product Designer, Windsor Circle Wren Lanier @heywren
2. Who I Am - Work at Windsor Circle, a startup in Durham - Design software for ecommerce marketers - UX Team of One …I love working on interesting problems
3. My happy place
4. Solutions in search of a problem are waste
5. Reduces waste on design & product teams Lean UX
6. Toyota Way (origin of Lean)
7. Build Measure Learn
8. The output of Lean teams is validated learning (not deliverables) Lean UX
9. doubt certainty Reduce risk, replace it with learning
10. Continuous validated learning 
 about your users Lean UX
11. Four Lean Habits Anyone Can Adopt
12. Focus on problems, not solutions 1
13. Product Death Cycle 
 by @davidjband
14. Organizations who have grown up in a feature mindset will struggle with the shift to customer problems. “ ” - Jared Spool Themes: A Small Change to Product Roadmaps with Large Effects
15. Develop an efficient research cadence 2
16. • Pick a dedicated time for research • Same day, same time, every week • Divide it into time slots
17. Use an office hours tool to allow users to self-schedule
18. Committing to weekly research keeps your team accountable
19. Use research to discover problems, share experiments, test mockups or prototypes
20. Turn assumptions into hypotheses 3
21. • Because people will use this and love it • Because our competition built it • Because it will cause customers to do [thing]
22. Assumptions are where risk hides in projects
23. We can reduce risk by testing our assumptions
24. Assumption: 
 Adding links to our daily email will increase logins Hypothesis: 
 When we add links to our daily email we will see an increase in logins. We will know this is true when we see increased click % and increased logins via the daily email.
25. You can turn almost any piece of work into a hypothesis
26. Test solutions with rapid experiments 4
27. An experiment is any low-effort way to test an assumption
28. Experiments should try to simulate “real” conditions
29. Real clients require more creativity and more honesty
30. Usability tests are a great way to measure all sorts of things
31. Run “beta” experiments with active customers
32. Don’t get hung up on statistical significance
33. Be honest about what you’re learning & what it means
34. QUESTIONS?