UI elements • Most responsive to touch, superior physics, complex animations • Push notifications, social media inte ration • Marketin advanta es to bein in the App Store
plentiful, particularly for iOS • Lon er dev time means hi her costs • Apple App Store submission process • Additional effort to support multiple platforms: iOS, Android, Blackberry, Windows
elements • Fewer complex animations • Lack of exposure in the App Store • Can’t do push notifications, can’t inte rate with the user’s contacts/social media
• Requires suspension of disbelief and flawless technolo y performance • Necessitates new, touch-specific UI patterns • Destroyed by anythin clunky or unexpected • Happens in the minds of users
extra immersive • 30 seconds to your most critical function • Offer carefully edited avenues for exploration • Anticipate user needs and enhance the experience in context specific ways.
users build mental maps • Use animation to provide information, not eye candy • Don’t for et to consider er onomics • Hide options in secret panels, but only when necessary • Look for opportunities to create Super Realism