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Designing Immersive Mobile Experiences - ConvergeSE 2013

Designing Immersive Mobile Experiences - ConvergeSE 2013

How to design mobile apps that suspend disbelief and create a seamless experience for users.

Wren Lanier

April 26, 2013
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  1. In 2012, shipments of smartphones and tablets surpassed shipments of

    laptop and desktop PCs by almost 200 MILLION UNITS
  2. By the end of 2013, there will be more mobile

    devices on Earth than people
  3. PROS TO NATIVE APPS • Use existin conventions and native

    UI elements • Most responsive to touch, superior physics, complex animations • Push notifications, social media inte ration • Marketin advanta es to bein in the App Store
  4. CONS TO NATIVE APPS • Native developers aren’t cheap or

    plentiful, particularly for iOS • Lon er dev time means hi her costs • Apple App Store submission process • Additional effort to support multiple platforms: iOS, Android, Blackberry, Windows
  5. PROS TO HYBRID APPS • Offers many advanta es of

    native app • Less development cost & effort
  6. CONS TO HYBRID APPS • Not as responsive to touch/swipe,

    difficult to support complex physics • Users expect native behavior and are subtly disappointed when it doesn’t deliver
  7. PROS TO A RESPONSIVE SITE • Easy to develop, deploy

    and update • One site, many devices • Works across platforms
  8. CONS TO MOBILE WEB SITES • Lack of native UI

    elements • Fewer complex animations • Lack of exposure in the App Store • Can’t do push notifications, can’t inte rate with the user’s contacts/social media
  9. SEAMLESSNESS TAKEAWAYS • Enabled by the ma ic of touch

    • Requires suspension of disbelief and flawless technolo y performance • Necessitates new, touch-specific UI patterns • Destroyed by anythin clunky or unexpected • Happens in the minds of users
  10. What do users want to do? Why are they doin

    it? Where are they doin it?
  11. 30 SECOND RULE: If I can’t do somethin in 30

    seconds or less I will never use your app a ain
  12. Speed and responsiveness lead to lon er, immersive interactions Speed

    → Familiarity → Confidence → Exploration
  13. PLANNING TAKEAWAYS • Extra features do not make an app

    extra immersive • 30 seconds to your most critical function • Offer carefully edited avenues for exploration • Anticipate user needs and enhance the experience in context specific ways.
  14. DESIGN TAKEAWAYS • Optimize navi ation for discoverability • Help

    users build mental maps • Use animation to provide information, not eye candy • Don’t for et to consider er onomics • Hide options in secret panels, but only when necessary • Look for opportunities to create Super Realism