bugs, fix bugs, build new features, found bugs, fix bugs, build new features, P0 hard down, on call hero saves the day, build new features, P1 incident, fix bugs, P0 hard down, customer complains, fix bugs, new bugs show up, fix new bugs, P2 issue, build new features, P1 incident, fix bugs, product release, P2 issue came back as P0 hard down… Frustrated customer looks for alternative, churn rate increases, business struggles…