Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Why, What, and How of Design Sprints

Why, What, and How of Design Sprints

Mind the Product Conference 2017 Workshop

A design sprint is a time-boxed, disciplined way to get validation on an idea to ensure you design something people need and/or want. You’ll walk away knowing how to implement them in your organization. In this workshop, small groups will work their way through each phase of a design sprint.

C. Todd Lombardo

June 12, 2017
Tweet

More Decks by C. Todd Lombardo

Other Decks in Design

Transcript

  1. DESIGN SPRINTS:
    WHY, WHAT, & HOW
    SAN FRANCISCO, CA
    JUNE 12, 2017
    @IAMCTODD

    View Slide

  2. View Slide

  3. NOT THIS ONE.
    THIS ONE.

    View Slide

  4. NOT THIS ONE.
    THIS ONE.

    View Slide

  5. WHY

    View Slide

  6. CHALLENGE 1
    HIGH FIVE EVERYONE IN THE ROOM
    IN 60 SECONDS

    View Slide

  7. CHALLENGE 2
    MAKE EVERYONE HAPPY
    IN 60 SECONDS

    View Slide

  8. YOU ARE HERE
    YOU WANT TO BE HERE

    View Slide

  9. YOU ARE HERE
    YOU WANT TO BE HERE
    MAKE EVERYONE
    HAPPY

    View Slide

  10. YOU ARE HERE
    YOU WANT TO BE HERE
    MAKE EVERYONE
    HAPPY
    HIGH-FIVE EVERYONE

    View Slide

  11. YOU ARE HERE
    YOU WANT TO BE HERE
    MAKE EVERYONE
    HAPPY
    HIGH-FIVE EVERYONE
    DESIGN PROBLEM

    View Slide

  12. YOU ARE HERE
    YOU WANT TO BE HERE
    MAKE EVERYONE
    HAPPY
    HIGH-FIVE EVERYONE
    DESIGN PROBLEM ENGINEERING PROBLEM

    View Slide

  13. SLIDES ARE HERE:
    http://bit.ly/mtp2017-ds

    View Slide

  14. What Is The Value

    View Slide

  15. What Is The Value
    ACCURATELY FRAME THE PROBLEM

    View Slide

  16. Why is the headline always something like
    ‘Millennials aren’t buying fabric softener’
    rather than ‘P&G fails to adapt to new
    market’?
    Alyssa Smith
    MILLENNIAL CONSUMER

    View Slide

  17. What Is The Value
    SET THE DIRECTION

    View Slide

  18. Evidence Over Hippo

    View Slide

  19. What Is The Value
    VALIDATE THE SOLUTION

    View Slide

  20. What Are We Creating
    ANSWERS
    PROTOTYPE

    View Slide

  21. What Are We Creating
    OUTCOMES
    OUTPUTS

    View Slide

  22. What Is The Value
    ALIGN THE TEAM

    View Slide

  23. GOAL: FOSTER CLIENT
    LOYALTY
    DESIGN SPRINT:
    LOYALTY IDEATION
    TESTED MULTIPLE
    PROTOTYPES
    RANDOM ACTS OF
    KINDNESS > POINTS
    SAVE $, HAND WRITTEN
    NOTES
    BUY EXPENSIVE
    LOYALTY SOLUTION?
    $$$
    Points Program
    lots of money & 00/100
    1 2 3 just
    because
    Solving The Wrong Problem

    View Slide

  24. What Is The Value
    REDUCE RISK

    View Slide

  25. WHAT

    View Slide

  26. A DESIGN SPRINT IS A FLEXIBLE TIME-BOXED
    PROBLEM SOLVING FRAMEWORK THAT
    INCREASES THE CHANCES OF MAKING
    SOMETHING PEOPLE WANT
    What Is A Design Sprint?

    View Slide

  27. Define Understand Build Test
    Ideate
    Understand Diverge Prototype Validate
    Decide
    2013
    Unpack Sketch Prototype Test
    Decide
    2015
    Understand Diverge Build Test
    Converge
    Empathize Define Prototype Test
    Ideate
    Map Sketch Build Test
    Decide
    2016
    Design Sprint Processes

    View Slide

  28. Source: gv.com; thoughtbot.com; smashngmagazine.com

    View Slide

  29. Source: gv.com; thoughtbot.com; smashngmagazine.com
    Empathize Define Prototype Test
    Ideate

    View Slide

  30. Source: gv.com; thoughtbot.com; smashngmagazine.com
    Empathize Define Prototype Test
    Ideate
    Discovery Interpretation Experimentation Evolution
    Ideation

    View Slide

  31. Source: gv.com; thoughtbot.com; smashngmagazine.com
    Empathize Define Prototype Test
    Ideate
    Discovery Interpretation Experimentation Evolution
    Ideation

    View Slide

  32. Process

    View Slide

  33. Process
    UNDERSTAND

    View Slide

  34. Process
    UNDERSTAND DIVERGE

    View Slide

  35. Process
    UNDERSTAND DIVERGE CONVERGE



    View Slide

  36. Process
    UNDERSTAND DIVERGE CONVERGE



    View Slide

  37. Process
    UNDERSTAND DIVERGE CONVERGE PROTOTYPE



    View Slide

  38. Process
    UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST



    X



    View Slide

  39. DESIGN “SPRINT?”

    View Slide

  40. NAMES
    DESIGN
    SPRINT

    View Slide

  41. DESIGN
    SPIKE

    View Slide

  42. PRODUCT
    DISCOVERY

    View Slide

  43. DISCOVERY
    SESSION

    View Slide

  44. DEEP
    DIVE

    View Slide

  45. DISCOVERY
    SPRINT

    View Slide

  46. DESIGN
    S.W.A.T.

    View Slide

  47. ANYTIME CUSTOMER VALIDATION IS NEEDED
    WHEN YOU DON’T HAVE DATA
    WHEN THERE ARE ASSUMPTIONS
    WHEN YOU ENTER NEW MARKETS
    WHEN YOU DESIGN SOMETHING NEW
    When Is A Design Sprint Used

    View Slide

  48. Why Is Research Not Enough?

    View Slide

  49. The Design Sprint
    UNDERSTAND DIVERGE BUILD

    X
    TEST
    CONVERGE

    View Slide

  50. SCIENTIFIC
    METHOD
    DESIGN
    PROCESS
    AGILE
    PHILOSOPHY design
    sprint

    View Slide

  51. View Slide

  52. MAKE
    THINGS
    PEOPLE
    WANT
    MAKE
    PEOPLE
    WANT
    THINGS
    >
    (OR NEED, OR LOVE!)

    View Slide

  53. HOW

    View Slide

  54. Agenda
    TOPIC TIME
    Welcome + Intro 9:30
    Design Sprint Overview 9:45
    Pre-Sprint Work 10:00
    Understand: Hopes & Fears, WHO/DO 9:45
    Break 11:00
    Problem/Solution, Personas 11:10
    Problem Statement 11:15
    Diverge: Job-Stories, Six-Ups & Storyboards 11:30
    Lunch 12:15
    Converge: Validation Table 1:00
    Converge: Assumption Matching 1:30
    Converge: Sketching 2:00
    Break 3:00
    Prototype: Build & Interview Guide 3:15
    Test: Test 1, Test 2 3:45
    Test: Debrief 4:00
    What’s Next? 4:15
    Workshop Retrospective 4:45

    View Slide

  55. GROUND RULES…

    View Slide

  56. 1. Write BIG and with a Sharpie/Marker
    2. All Participate (yeah, you, the quiet one in the back!)
    3. “Yes, and…” not “No, but…” nor “Yes, but…”
    Ground Rules

    View Slide

  57. READY?

    View Slide

  58. YOUR CHALLENGE

    View Slide

  59. SENIORS + TECHNOLOGY
    In 2016, baby boomers will be
    between ages 52 and 70

    View Slide

  60. http://bit.ly/mtpdsmktinfo

    View Slide

  61. DEMOGRAPHIC SHIFTS
    ○ The number of Americans ages 65 and older is
    projected to more than double from 46 million today
    to over 98 million by 2060, and the 65-and-older age
    group’s share of the total population will rise to
    nearly 24 percent from 15 percent.
    ○ The older population is becoming more racially and
    ethnically diverse. Between 2014 and 2060 the
    share of the older population that is non-Hispanic
    white is projected to drop by 24 percentage points,
    from 78.3 percent to 54.6 percent.
    ○ The changing racial/ethnic composition of the
    population under age 18, relative to those ages 65
    and older, has created a “diversity gap” between
    generations.
    ○ Average U.S. life expectancy increased from 68
    years in 1950 to 79 years in 2013, in large part due to
    the reduction in mortality at older ages.
    ○ The gender gap in life expectancy is narrowing. In
    1990, there was a seven-year gap in life expectancy
    between men and women. By 2013, this gap had
    narrowed to less than five years (76.4 years versus
    81.2 years).
    SOURCE: PRB.ORG

    View Slide

  62. POSITIVE TRENDS
    ○ Education levels are increasing. Among
    people ages 65 and older in 1965, only 5
    percent had completed a bachelor’s degree or
    more. By 2014, this share had risen to 25
    percent.
    ○ Average U.S. life expectancy increased from
    68 years in 1950 to 79 years in 2013, in large
    part due to the reduction in mortality at older
    ages.
    ○ The gender gap in life expectancy is
    narrowing. In 1990, there was a seven-year
    gap in life expectancy between men and
    women. By 2013, this gap had narrowed to less
    than five years (76.4 years versus 81.2 years).
    ○ The poverty rate for Americans ages 65 and
    older has dropped sharply during the past 50
    years, from nearly 30 percent in 1966 to 10
    percent today.
    SOURCE: PRB.ORG

    View Slide

  63. CHALLENGES
    ○ Obesity rates among older adults have been
    increasing, standing at about 40 percent of 65-to-74-
    year-olds in 2009-2012.
    ○ There are wide economic disparities across different
    population subgroups. Among adults ages 65 and
    older, 18 percent of Latinos and 19 percent of African
    Americans lived in poverty in 2014—more than twice
    the rate among older non-Hispanic whites (8
    percent).
    ○ More older adults are divorced compared with
    previous generations. The share of divorced women
    ages 65 and older increased from 3 percent in 1980
    to 13 percent in 2015, and for men from 4 percent to
    11 percent during the same period.
    ○ More than one-fourth (27 percent) of women ages
    65 to 74 lived alone in 2014, and this share jumps to
    42 percent among women ages 75 to 84, and to 56
    percent among women ages 85 and older.
    ○ The aging of the baby boom generation could fuel a
    75 percent increase in the number of Americans
    ages 65 and older requiring nursing home care, to
    about 2.3 million in 2030 from 1.3 million in 2010.
    ○ Demand for elder care will also be fueled by a steep
    rise in the number of Americans living with
    Alzheimer’s disease, which could nearly triple by
    2050 to 14 million, from 5 million in 2013.
    SOURCE: PRB.ORG

    View Slide

  64. View Slide

  65. View Slide

  66. http://bit.ly/mtpdsmktinfo

    View Slide

  67. UNDERSTAND
    GET THE BACKGROUND
    Rules of the Design Sprint
    Parking Lot
    Hopes & Fears
    Assumptions
    KNOW THE USER
    Who / Do
    Personas
    User Journey Map
    DEFINE THE PROBLEM
    Problem Statement
    Problem Reframe
    WRAP-UP
    Daily Retrospective

    View Slide

  68. YOU ARE HERE
    YOU WILL GET HERE

    View Slide

  69. ASSUMPTIONS
    BACKGROUND INSIGHTS
    “WHO”
    JOURNEY
    PROBLEM
    STATEMENT
    REFRAME
    PHASE 2
    INPUT

    View Slide

  70. HOPES + FEARS

    View Slide

  71. HOPES FEARS

    View Slide

  72. Instructions
    1. Each individual:
    a. Write “Hopes” on one color post it (one per note)
    b. Write “Fears” on a second color
    2. Be consistent with your sub-team on colors
    3. Place in a two-column grid
    4. As a group, examine the similarities, discuss differences
    10
    MINUTES

    View Slide

  73. WHO? | DO?

    View Slide

  74. WHO DO
    Partners, Spouses
    Co-workers
    Boss
    Influence decisions
    Recommend hotels, flights
    Approves travel budget

    View Slide

  75. Instructions
    1. Create two columns, “Who” and “Do”
    2. Note each stakeholder in the “Who” column
    (Ex: Sarah the Swimmer, or Gary the Gardener)
    3. Write what they typically do today in the “Do” column
    4. Note: It’s not what we want them to do, but what they do now
    5. Make an exhaustive list
    15
    MINUTES

    View Slide

  76. WHAT PROBLEMS DO
    THEY HAVE?

    View Slide

  77. Problem Current Sol’n
    Can’t decide
    Fears of being taken
    advantage of
    Cost
    Goes to Hotel restaurant
    Orders room-service
    Eats McDonald’s

    View Slide

  78. Instructions
    1. Pick one or two “Whos”
    2. Create two columns, “Problem” and “Solved by..”
    3. Write the problem they experience today in the “Problem”
    column
    4. Reference the “Do” on how they currently solve the problem
    and describe how they work around the problem
    15
    MINUTES

    View Slide

  79. PERSONAS

    View Slide

  80. View Slide

  81. View Slide

  82. David
    60 years old, Retail clerk
    BACKGROUND
    ○ David is a 60 year old grandad. Recently retired, David
    spends most days pottering around the garden and
    playing golf. At weekends, he enjoys walking in the
    countryside with his wife, Carol. He is currently searching
    to book a vacation on the Internet.
    ○ Roger is comfortable using the computer. Prior to
    retirement, he used the company's intranet on a regular
    basis throughout each workday. After retirement, he
    upgraded his home computer to a new Macbook.
    ○ David doesn’t see himself as old, particularly as he helps
    care for his mother-in-law, Rose, who is 83.
    FRUSTRATIONS
    ○ Although generally fit and healthy, David has become hard
    of hearing, but struggles to accept it. He does have a
    hearing aid and, like his reading glasses, it is another thing
    that Carol often has to search for.
    “I’m interested to learn to use Facebook, Twitter and the
    Internet on my smartphone, but nobody is available to teach
    me. I think it would be beneficial for me to know these things,
    so that it is easier to connect with my customers.”
    SOURCE: UI ACCESS, PRB.ORG, INCLUSIVE DESIGN TOOLKIT
    KEY QUESTIONS



    View Slide

  83. Rose
    83 years old, retired, single
    BACKGROUND
    ○ Rose is an 83 year old great grandmother. Rose lives a 15
    minutes drive away from David and Carol. Although fiercely
    independent, she struggles with everyday tasks like shopping,
    cooking and housework. Carol and David need to come round
    most days to help.
    FRUSTRATIONS
    ○ Rose has age-related macular degeneration, which causes
    blurred central vision in her left eye. Her vision has gotten
    progressively worse over the past three years. When reading
    or doing crossword puzzles, she needs brighter light and
    sometimes uses a magnifier.end highlight. Rose has come to
    accept her poor vision as a reality.
    ○ She has a slight tremor in her right hand. She is happy to
    report that this does not affect her gardening. She notices that
    some activities, such as writing and cooking, are affected by
    the tremor. When she uses the computer she experiences
    some difficulty in using a mouse, especially if the button or link
    she's trying to hit is fairly small.end highlight.
    “New smartphones are very expensive, yet are not even
    durable. It would be a big loss if it accidentally falls from my
    hand and crashes.”
    SOURCE: UI ACCESS, PRB.ORG, INCLUSIVE DESIGN TOOLKIT
    KEY QUESTIONS



    View Slide

  84. OTHER BACKGROUND?

    View Slide

  85. Additional Background
    ○ Market research
    ○ User personas & Buyer personas
    ○ Competition and/or Substitutes
    ○ Support information (complaints, bugs, etc)
    ○ Other product data… (if product exists)

    View Slide

  86. ASSUMPTIONS:
    WHAT YOU THINK YOU KNOW

    View Slide

  87. CONNECT 9 DOTS.
    WITH 4 OR LESS STRAIGHT LINES.
    DO NOT LIFT YOUR PEN.

    View Slide

  88. CONNECT 9 DOTS.
    WITH 4 OR LESS STRAIGHT LINES.
    DO NOT LIFT YOUR PEN.

    View Slide

  89. CONNECT 9 DOTS.
    WITH 4 OR LESS STRAIGHT LINES.
    DO NOT LIFT YOUR PEN.

    View Slide

  90. LOW
    IMPORTANCE
    HIGH
    IMPORTANCE
    HIGH RISK
    LOW RISK

    View Slide

  91. LOW
    IMPORTANCE
    HIGH
    IMPORTANCE
    HIGH RISK
    LOW RISK
    HIGH IMPORTANCE
    HIGH RISK
    HIGH IMPORTANCE
    LOW RISK
    LOW IMPORTANCE
    LOW RISK
    LOW IMPORTANCE
    HIGH RISK

    View Slide

  92. LOW
    IMPORTANCE
    HIGH
    IMPORTANCE
    HIGH RISK
    LOW RISK
    HIGH IMPORTANCE
    HIGH RISK
    HIGH IMPORTANCE
    LOW RISK
    LOW IMPORTANCE
    LOW RISK
    LOW IMPORTANCE
    HIGH RISK

    View Slide

  93. View Slide

  94. View Slide

  95. Instructions
    1. Create a 2x2 grid
    2. Individually place assumptions on the grid
    3. As a group, examine the similarities, discuss differences
    4. Place onto Quadrant: Importance vs Risk
    10
    MINUTES

    View Slide

  96. WHAT’S THEIR JOURNEY?

    View Slide

  97. View Slide

  98. AWARENESS
    LEARN
    MORE
    GET
    DETAILS
    PLAN
    CONFIRM
    ITINERARY
    INFORM
    SPOUSE
    PURCHASE
    GET
    TIX
    SAVE
    MONEY
    TRAVEL
    ARRIVE
    SAFELY
    DINE
    ? ?
    STRESS
    FREE
    PHASES
    GOALS
    EMOTIONS
    :)
    :]
    :|
    :\
    EDUCATE
    MOBILE
    NOTIFICAT
    ION
    SHARING
    IN-APP
    PURCH
    SAVED
    CREDIT
    CARD
    ?
    ACTIONS
    SHARE
    INFORM
    FRIENDS
    SHOW
    OFF
    :D
    SHARE
    BUTTON

    View Slide

  99. View Slide

  100. View Slide

  101. WHAT ARE YOU SOLVING
    FOR?

    View Slide

  102. ASSUMPTIONS
    BACKGROUND INSIGHTS
    “WHO”
    JOURNEY

    View Slide

  103. ASSUMPTIONS
    BACKGROUND INSIGHTS
    “WHO”
    JOURNEY
    PROBLEM
    STATEMENT

    View Slide

  104. What’s the need?

    View Slide

  105. ESTABLISHED EMERGING
    EXPLICIT
    IMPLICIT

    View Slide

  106. Problem Statement
    A problem statement is a challenge that
    has business value for a persona
    INSPIRED BY: JEFF LASH

    View Slide

  107. Problem Statement
    A problem statement is a challenge that
    has business value for a persona
    INSPIRED BY: JEFF LASH

    View Slide

  108. Problem Statement
    A problem statement is a challenge that
    has business value for a persona
    INSPIRED BY: JEFF LASH

    View Slide

  109. Problem Statement
    A problem statement is a challenge that
    has business value for a persona
    INSPIRED BY: JEFF LASH

    View Slide

  110. Problem Statement
    A problem statement is a challenge that
    has business value for a persona
    WHAT
    WHY WHO
    INSPIRED BY: JEFF LASH

    View Slide

  111. Example
    INSPIRED BY: JEFF LASH

    View Slide

  112. Example
    Human resources lacks
    recruiting software
    INSPIRED BY: JEFF LASH

    View Slide

  113. Example
    Human resources lacks
    recruiting software
    BAD
    INSPIRED BY: JEFF LASH

    View Slide

  114. Example
    Human resources lacks
    recruiting software
    Human resource struggles to
    hire top talent to maintain a
    competitive advantag
    BAD
    INSPIRED BY: JEFF LASH

    View Slide

  115. Example
    Human resources lacks
    recruiting software
    Human resource struggles to
    hire top talent to maintain a
    competitive advantag
    BAD
    GOOD
    INSPIRED BY: JEFF LASH

    View Slide

  116. Problem Statement
    Human Resources struggle to hire top
    talent to maintain a competitive advantage
    WHAT WHY
    WHO
    INSPIRED BY: JEFF LASH

    View Slide

  117. View Slide

  118. Problem Statement
    Students don’t receive enough guidance to
    develop skills that help them learn & flourish
    WHAT WHY
    WHO
    INSPIRED BY: JEFF LASH

    View Slide

  119. WHAT ARE YOU SOLVING
    FOR?
    really

    View Slide

  120. ASSUMPTIONS
    BACKGROUND INSIGHTS
    “WHO”
    JOURNEY
    PROBLEM
    STATEMENT
    REFRAME

    View Slide

  121. REFRAME?

    View Slide

  122. View Slide

  123. THERE’S NO
    OPPORTUNITY,
    NOBODY IS
    WEARING ANY
    SHOES!

    View Slide

  124. THERE’S NO
    OPPORTUNITY,
    NOBODY IS
    WEARING ANY
    SHOES!
    THERE’S A HUGE
    OPPORTUNITY,
    NOBODY IS
    WEARING ANY
    SHOES!

    View Slide

  125. Title (H1)
    PROBLEM SOLUTION

    View Slide

  126. Title (H1)
    PROBLEM SOLUTION
    Water on the floor Mop

    View Slide

  127. Title (H1)
    PROBLEM SOLUTION
    Water on the floor Mop
    WHY? Leaky pipe Fix pipe

    View Slide

  128. Title (H1)
    PROBLEM SOLUTION
    Water on the floor Mop
    WHY? Leaky pipe Fix pipe
    WHY? Too much pressure Lower pressure

    View Slide

  129. Title (H1)
    PROBLEM SOLUTION
    Water on the floor Mop
    WHY? Leaky pipe Fix pipe
    WHY? Too much pressure Lower pressure
    WHY? Pressure regulator Replace regulator

    View Slide

  130. Title (H1)
    PROBLEM SOLUTION
    Water on the floor Mop
    WHY? Leaky pipe Fix pipe
    WHY? Too much pressure Lower pressure
    WHY? Pressure regulator Replace regulator
    WHY? Maintenance schedule More frequent inspection

    View Slide

  131. YOU WERE HERE
    YOU WILL GET HERE
    YOU ARE HERE

    View Slide

  132. DAILY RETROSPECTIVE

    View Slide

  133. Daily Retro
    1. What was awesome today?
    2. What should we change to make tomorrow more
    awesome?

    View Slide

  134. DIVERGE
    GEAR UP
    Review Agenda and Rules
    Pitch Practice
    Understand Recap
    Job-Stories
    GENERATE SOLUTIONS
    Mind Map
    6-Ups (aka Crazy Eights)
    Storyboard
    Silent critique
    Group critique
    WRAP-UP
    Daily Retrospective

    View Slide

  135. Agenda
    TOPIC TIME
    Welcome + Intro 9:30
    Design Sprint Overview 9:45
    Pre-Sprint Work 10:00
    Understand: Hopes & Fears, WHO/DO 9:45
    Break 11:00
    Problem/Solution, Personas 11:10
    Problem Statement 11:15
    Diverge: Job-Stories, Six-Ups & Storyboards 11:30
    Lunch 12:15
    Converge: Validation Table 1:00
    Converge: Assumption Matching 1:30
    Converge: Sketching 2:00
    Break 3:00
    Prototype: Build & Interview Guide 3:15
    Test: Test 1, Test 2 3:45
    Test: Debrief 4:00
    What’s Next? 4:15
    Workshop Retrospective 4:45

    View Slide

  136. When ___
    I need__
    So that___
    JOB STORY SIX UP STORYBOARD

    View Slide

  137. When ___
    I need__
    So that___
    JOB STORY SIX UP STORYBOARD

    View Slide

  138. When ___
    I need__
    So that___
    JOB STORY SIX UP STORYBOARD

    View Slide

  139. AWARENESS
    LEARN
    MORE
    GET
    DETAILS
    PLAN
    CONFIRM
    ITINERARY
    INFORM
    SPOUSE
    PURCHASE
    GET
    TIX
    SAVE
    MONEY
    TRAVEL
    ARRIVE
    SAFELY
    SHARE
    INFORM
    FRIENDS
    SHOW
    OFF
    STRESS
    FREE
    PHASES
    GOALS
    EMOTIONS
    :D
    :)
    :]
    :|
    :\
    EDUCATE
    MOBILE
    NOTIFICAT
    ION
    SHARING
    IN-APP
    PURCH
    SAVED
    CREDIT
    CARD
    SHARE
    BUTTON
    ACTIONS
    WHEN I FIRST LEAN ABOUT
    AN UPCOMING TRIP, I NEED
    TO KNOW DETAILS OF
    THAT AREA SO THAT I CAN
    NAVIGATE SAFELY
    JOB STORY
    WHEN I GO TO MAKE
    ANOTHER PURCHASE, I
    WANT TO QUICKLY FINISH
    BECAUSE I HATE TYPING IN
    MY INFORMATION OVER
    AND OVER.

    View Slide

  140. JOB STORIES

    View Slide

  141. “JOB?”

    View Slide

  142. WHEN ___SITUATION___,
    I WANT/NEED __MOTIVATION__,
    SO THAT / BECAUSE __OUTCOME__.

    View Slide

  143. WHEN IT’S 3PM AND I’M SLEEPY,
    I NEED A PICK-ME-UP,
    SO THAT I CAN BE ALERT FOR MY
    TEAM.

    View Slide

  144. AWARENESS
    LEARN
    MORE
    GET
    DETAILS
    EDUCATE
    PLAN
    CONFIRM
    ITINERARY
    INFORM
    SPOUSE
    MOBILE
    NOTIFICAT
    ION
    SHARING
    PURCHASE
    GET
    TIX
    SAVE
    MONEY
    IN-APP
    PURCH
    SAVED
    CREDIT
    CARD
    TRAVEL
    ARRIVE
    SAFELY
    SHARE
    INFORM
    FRIENDS
    SHOW
    OFF
    SHARE
    BUTTON
    STRESS
    FREE
    PHASES
    GOALS
    OPPORTUNITIES
    WHEN I FIRST LEAN ABOUT
    AN UPCOMING TRIP, I NEED
    TO KNOW DETAILS OF THAT
    AREA SO THAT I CAN
    NAVIGATE SAFELY
    JOB STORY
    EMOTIONS
    :D
    :)
    :]
    :|
    :\

    View Slide

  145. AWARENESS
    LEARN
    MORE
    GET
    DETAILS
    EDUCATE
    PLAN
    CONFIRM
    ITINERARY
    INFORM
    SPOUSE
    MOBILE
    NOTIFICAT
    ION
    SHARING
    PURCHASE
    GET
    TIX
    SAVE
    MONEY
    IN-APP
    PURCH
    SAVED
    CREDIT
    CARD
    TRAVEL
    ARRIVE
    SAFELY
    SHARE
    INFORM
    FRIENDS
    SHOW
    OFF
    SHARE
    BUTTON
    STRESS
    FREE
    PHASES
    GOALS
    OPPORTUNITIES
    WHEN I FIRST LEAN ABOUT
    AN UPCOMING TRIP, I NEED
    TO KNOW DETAILS OF THAT
    AREA SO THAT I CAN
    NAVIGATE SAFELY
    JOB STORY
    EMOTIONS
    :D
    :)
    :]
    :|
    :\
    WHEN I FIRST LEAN ABOUT
    AN UPCOMING TRIP, I NEED
    TO KNOW DETAILS OF THAT
    AREA SO THAT I CAN
    WHEN I FIRST LEAN ABOUT
    AN UPCOMING TRIP, I NEED
    TO KNOW DETAILS OF THAT
    AREA SO THAT I CAN
    NAVIGATE SAFELY
    WHEN I FIRST LEAN ABOUT
    AN UPCOMING TRIP, I NEED
    TO KNOW DETAILS OF THAT
    AREA SO THAT I CAN
    NAVIGATE SAFELY
    WHEN I FIRST LEAN ABOUT
    AN UPCOMING TRIP, I NEED
    TO KNOW DETAILS OF THAT
    AREA SO THAT I CAN
    NAVIGATE SAFELY
    WHEN I FIRST LEAN ABOUT
    AN UPCOMING TRIP, I NEED
    TO KNOW DETAILS OF THAT
    AREA SO THAT I CAN
    NAVIGATE SAFELY
    WHEN I FIRST LEAN ABOUT
    AN UPCOMING TRIP, I NEED
    TO KNOW DETAILS OF THAT
    AREA SO THAT I CAN
    NAVIGATE SAFELY
    WHEN I FIRST LEAN ABOUT
    AN UPCOMING TRIP, I NEED
    TO KNOW DETAILS OF THAT
    WHEN I FIRST LEAN ABOUT
    AN UPCOMING TRIP, I NEED
    TO KNOW DETAILS OF THAT
    AREA SO THAT I CAN
    NAVIGATE SAFELY
    WHEN I FIRST LEAN ABOUT
    AN UPCOMING TRIP, I NEED
    TO KNOW DETAILS OF THAT
    AREA SO THAT I CAN
    NAVIGATE SAFELY
    WHEN I FIRST LEAN ABOUT
    AN UPCOMING TRIP, I NEED
    TO KNOW DETAILS OF THAT
    AREA SO THAT I CAN
    NAVIGATE SAFELY
    WHEN I FIRST LEAN ABOUT
    AN UPCOMING TRIP, I NEED
    TO KNOW DETAILS OF THAT
    AREA SO THAT I CAN
    WHEN I FIRST LEAN ABOUT
    AN UPCOMING TRIP, I NEED
    TO KNOW DETAILS OF THAT
    AREA SO THAT I CAN
    NAVIGATE SAFELY
    WHEN I FIRST LEAN ABOUT
    AN UPCOMING TRIP, I NEED
    TO KNOW DETAILS OF THAT
    AREA SO THAT I CAN

    View Slide

  146. Instructions
    1. Identify one phase of a Journey map to focus on
    2. Write the situation the persona is in, what are their
    motivations and what their desires outcomes are.
    3. As a group, work through each journey, individually writing
    job-stores for that phase.
    5
    MINUTES

    View Slide

  147. SIX-UPS

    View Slide

  148. View Slide

  149. MOAR IDEAS?!

    View Slide

  150. Generating more ideas: S.C.A.M.P.E.R.
    S – Substitute
    C – Combine
    A – Adapt
    M – Modify
    P – Put to another use
    E – Eliminate
    R – Reverse

    View Slide

  151. Instructions
    1. Generate 6 (or 8) DIFFERENT solutions to the job-story
    2. One idea in 60 (or 45) seconds
    3. DRAW don’t write
    4. Avoid self-censorship
    5. Share with neighbor (2m each) to decide which ideas to
    storyboard
    6
    MINUTES

    View Slide

  152. STORYBOARDS

    View Slide

  153. View Slide

  154. DRAW FRAME 1
    HEADLINE
    FRAME 1 OPENING
    DRAW FRAME 2
    FRAME 2 MIDDLE
    FRAME 3 RESOLVE
    DRAW FRAME 3

    View Slide

  155. View Slide

  156. Instructions
    1. Pick one idea square from a 6-up
    2. Place 3 Post-its on letter paper
    3. Think: Beginning-Middle-End
    4. Draw on Post-It & Write on Paper
    5. It should be written clearly so
    others can read it
    20
    MINUTES

    View Slide

  157. JOB STORY
    SIX-UP
    STORY BOARD

    View Slide

  158. Dot Vote

    View Slide

  159. View Slide

  160. JOB STORY JOB STORY

    View Slide

  161. Outputs
    UNDERSTAND DIVERGE
    Problem Statement
    Assumptions Grid
    Journey Map
    Target Personas
    Storyboards

    View Slide

  162. CONVERGE
    GET STARTED
    Review Agenda and Rules
    Diverge Recap
    DECISION CRITERIA
    $100 Test
    Assumptions Table
    SKETCHING
    Sketching - I
    Ritual Dissent
    Team Sketching – II
    WRAP-UP
    Workshop Retrospective

    View Slide

  163. Outputs
    UNDERSTAND DIVERGE CONVERGE
    Problem Statement
    Assumptions Grid
    Journey Map
    Target Personas
    Storyboards Assumptions Table
    Prototype Sketches

    View Slide

  164. ASSUMPTION MATCHING

    View Slide

  165. Storyboards Existing
    Assumptions
    New
    Assumptions

    View Slide

  166. View Slide

  167. RANKING WITH $100 TEST

    View Slide

  168. Instructions: $100 Test
    1. Review Assumptions: Add/Edit/Remove
    2. Each participant gets “$100”
    3. Invest “$” on assumptions that are critical &
    need validation (In top quadrant)
    4. Tally the “$”
    5. Rearrange Assumptions high to low
    6. Rewrite if necessary

    View Slide

  169. Instructions: $100 Test
    1. Review Assumptions: Add/Edit/Remove
    2. Each participant gets “$100”
    3. Invest “$” on assumptions that are critical &
    need validation (In top quadrant)
    4. Tally the “$”
    5. Rearrange Assumptions high to low
    6. Rewrite if necessary
    15
    MINUTES

    View Slide

  170. Assumption





    Storyboards

    View Slide

  171. View Slide

  172. VALIDATION TABLE

    View Slide

  173. Storyboards

    View Slide

  174. Assumption
    Storyboards

    View Slide

  175. Test by …?
    Assumption
    Storyboards

    View Slide

  176. Test by …? Valid if…?
    Assumption
    Storyboards

    View Slide

  177. View Slide

  178. View Slide

  179. View Slide

  180. Instructions: Assumption Table
    1. Add ‘Test by…’ and ‘Valid if..’ columns
    2. Fill in row-by-row:
    a. How to test that assumption?
    b. How will you know it’s untrue (or true)?
    3. Only do the top 2 assumptions (workshop)

    View Slide

  181. Instructions: Assumption Table
    1. Add ‘Test by…’ and ‘Valid if..’ columns
    2. Fill in row-by-row:
    a. How to test that assumption?
    b. How will you know it’s untrue (or true)?
    3. Only do the top 2 assumptions (workshop)
    20
    MINUTES

    View Slide

  182. View Slide

  183. View Slide

  184. View Slide

  185. View Slide

  186. SKETCHING I

    View Slide

  187. Instructions: Sketching
    1. One assumption “row” per sub-team
    2. Take all the idea post-its
    3. Sketch out the prototype to validate that particular
    assumption

    View Slide

  188. Instructions: Sketching
    1. One assumption “row” per sub-team
    2. Take all the idea post-its
    3. Sketch out the prototype to validate that particular
    assumption
    20
    MINUTES

    View Slide

  189. View Slide

  190. View Slide

  191. RITUAL DISSENT

    View Slide

  192. Instructions: Ritual Dissent
    1. Sub-team has 1 minute to describe sketch
    2. Turn around. Listen only (+ take notes)
    3. In 4 minutes others say why it’s terrible. Get hyper-critical!
    4. Sub-team can only respond with “thank you”
    5. Sub-team the re-draws based on feedback

    View Slide

  193. Instructions: Ritual Dissent
    1. Sub-team has 1 minute to describe sketch
    2. Turn around. Listen only (+ take notes)
    3. In 4 minutes others say why it’s terrible. Get hyper-critical!
    4. Sub-team can only respond with “thank you”
    5. Sub-team the re-draws based on feedback
    4
    MINUTES

    View Slide

  194. SKETCHING II

    View Slide

  195. PROTOTYPE
    PROTOTYPE
    Refine sketch
    Build it!
    PLAN INTERVIEWS
    Define Questions
    Define Tasks
    Confirm Interview
    WRAP-UP
    Daily Retrospective

    View Slide

  196. Agenda
    TOPIC TIME
    Welcome + Intro 9:30
    Design Sprint Overview 9:45
    Pre-Sprint Work 10:00
    Understand: Hopes & Fears, WHO/DO 9:45
    Break 11:00
    Problem/Solution, Personas 11:10
    Problem Statement 11:15
    Diverge: Job-Stories, Six-Ups & Storyboards 11:30
    Lunch 12:15
    Converge: Validation Table 1:00
    Converge: Assumption Matching 1:30
    Converge: Sketching 2:00
    Break 3:00
    Prototype: Build & Interview Guide 3:15
    Test: Test 1, Test 2 3:45
    Test: Debrief 4:00
    What’s Next? 4:15
    Workshop Retrospective 4:45

    View Slide

  197. View Slide

  198. PROTOTYPES
    MINIMIM VIABLE CONCEPTS

    View Slide

  199. Physical Prototypes

    View Slide

  200. View Slide

  201. View Slide

  202. View Slide

  203. View Slide

  204. Digital Prototypes

    View Slide

  205. 165
    Lo
    Hi
    Interactive
    Fidelity
    Hi

    View Slide

  206. View Slide

  207. View Slide

  208. View Slide

  209. View Slide

  210. Service Prototypes

    View Slide

  211. Types or Service Prototype
    ○ Concept Model
    ○ Scenario
    ○ Role-Playing
    ○ Physical Model

    View Slide

  212. Concept Model

    View Slide

  213. Scenario

    View Slide

  214. Role Play

    View Slide

  215. Physical Model

    View Slide

  216. Physical Model

    View Slide

  217. Instructions: Prototype
    1. Make a version of your prototype to test your top
    assumptions
    2. Paper for screens
    3. Get ready to structure test interview(s)

    View Slide

  218. Instructions: Prototype
    1. Make a version of your prototype to test your top
    assumptions
    2. Paper for screens
    3. Get ready to structure test interview(s)
    30
    MINUTES

    View Slide

  219. INTERVIEW GUIDE

    View Slide

  220. 1. PRE-ROLL QUESTIONS
    2. TASKS / INTERVIEW
    3. POST-ROLL QUESTIONS

    View Slide

  221. Instructions: Interview Structure
    1. Establish background questions
    (“how do you currently…”)
    2. Determine which tasks to test prototype
    (“using this app, try to register for…”)
    3. Wrap-up questions
    (“How easy was this compared to how you do it today…?”)

    View Slide

  222. Instructions: Interview Structure
    1. Establish background questions
    (“how do you currently…”)
    2. Determine which tasks to test prototype
    (“using this app, try to register for…”)
    3. Wrap-up questions
    (“How easy was this compared to how you do it today…?”)
    15
    MINUTES

    View Slide

  223. TEST
    INTERVIEWS
    1
    2
    WRAP-UP
    Sprint Debrief
    Daily Retrospective

    View Slide

  224. Agenda
    TOPIC TIME
    Welcome + Intro 9:30
    Design Sprint Overview 9:45
    Pre-Sprint Work 10:00
    Understand: Hopes & Fears, WHO/DO 9:45
    Break 11:00
    Problem/Solution, Personas 11:10
    Problem Statement 11:15
    Diverge: Job-Stories, Six-Ups & Storyboards 11:30
    Lunch 12:15
    Converge: Validation Table 1:00
    Converge: Assumption Matching 1:30
    Converge: Sketching 2:00
    Break 3:00
    Prototype: Build & Interview Guide 3:15
    Test: Test 1, Test 2 3:45
    Test: Debrief 4:00
    What’s Next? 4:15
    Workshop Retrospective 4:45

    View Slide

  225. View Slide

  226. Really?

    View Slide

  227. ASK WHEN AND HOW QUESTIONS?
    SAY “TELL ME MORE?”
    DON’T ASK YES & NO QUESTIONS
    DON’T ASK LEADING QUESTIONS
    ALLOW FOR SILENCES
    Interviewing

    View Slide

  228. Test 1

    View Slide

  229. Test 2

    View Slide

  230. RETROSPECTIVE
    what worked?
    ..was validated?
    ..did you learn?

    View Slide

  231. View Slide

  232. Test by …? Valid if…?
    Assumption We saw/heard… and that means..

    View Slide

  233. View Slide

  234. LET’S REVIEW…

    View Slide

  235. Process

    View Slide

  236. Process
    UNDERSTAND

    View Slide

  237. Process
    UNDERSTAND

    View Slide

  238. Process
    UNDERSTAND DIVERGE

    View Slide

  239. Process
    UNDERSTAND DIVERGE

    View Slide

  240. Process
    UNDERSTAND DIVERGE CONVERGE



    View Slide

  241. Process
    UNDERSTAND DIVERGE CONVERGE PROTOTYPE



    View Slide

  242. Process
    UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST





    View Slide

  243. Process
    UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST



    X



    View Slide

  244. Outputs

    View Slide

  245. Outputs
    UNDERSTAND
    WHO | DO
    Problem/Solution
    Assumptions Grid
    Personas
    Problem Statement

    View Slide

  246. Outputs
    UNDERSTAND DIVERGE
    WHO | DO
    Problem/Solution
    Assumptions Grid
    Personas
    Problem Statement
    Storyboards

    View Slide

  247. Outputs
    UNDERSTAND DIVERGE CONVERGE
    WHO | DO
    Problem/Solution
    Assumptions Grid
    Personas
    Problem Statement
    Storyboards Assumptions Table
    Prototype Sketches

    View Slide

  248. Outputs
    UNDERSTAND DIVERGE CONVERGE PROTOTYPE
    WHO | DO
    Problem/Solution
    Assumptions Grid
    Personas
    Problem Statement
    Storyboards Assumptions Table
    Prototype Sketches
    Prototype
    Test Guide
    Participant List

    View Slide

  249. Outputs
    UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST
    WHO | DO
    Problem/Solution
    Assumptions Grid
    Personas
    Problem Statement
    Storyboards Assumptions Table
    Prototype Sketches
    Prototype
    Test Guide
    Participant List
    Interviews
    Validation

    View Slide

  250. “WHAT DO I DO NOW?!?”

    View Slide

  251. }
    }
    }
    DESIGN SPRINT
    INTERVALS
    AGILE DEVELOPMENT
    Understand
    Diverge
    Prototype
    Test
    Converge
    WEEK 1
    Refine
    Build
    Test
    WEEK 2
    Refine
    Build
    Test
    WEEK 3
    Refine
    Build
    Test
    WEEK 4
    Refine
    Build
    Test
    WEEK n

    View Slide

  252. ASSUMPTIONS
    PROTOTYPE
    TEST
    LEARN

    View Slide

  253. Lean Startup?
    Lean UX?

    View Slide

  254. LEARN
    BUILD MEASURE
    PRODUCT
    DATA
    IDEAS

    View Slide

  255. BUILD
    BUILD BUILD
    PRODUCT
    PRODUCT
    PRODUCT
    Credit: Wolf Bruening

    View Slide

  256. LEARN
    BUILD MEASURE
    PRODUCT
    DATA
    IDEAS
    START HERE?

    View Slide

  257. INTEGRATING INTO
    _(YOUR COMPANY)_

    View Slide

  258. IDEA LAUNCH
    STEERING
    COMMITTEE
    H3 PROJECT
    DS DS
    ? ?

    View Slide

  259. AGENDA HACKS…

    View Slide

  260. Agenda: Shorter day - 10a to 4p
    Monday 10a to 4p
    UNDERSTAND
    Intro to Design Sprint
    Intro to Understand
    Problem Statement
    Existing research
    Facts & Assumptions
    Reframe
    Personas
    Challenge Maps
    Daily Retro
    Tuesday 10a to 4p
    DIVERGE
    Intro to Diverge
    Recap Day 1
    Job Stories
    Diverge Cycle
    Mind Map
    SixUps
    Storyboard
    Critique
    Daily Retro

    Wednesday 10a to 4p
    CONVERGE
    Intro to Converge
    Recap Phase 2
    Assumptions Table /
    $100 Test
    Identify Alternatives
    Team Sketch I
    Ritual Dissent
    Team Sketch II
    Daily Retro

    Thursday
    PROTOTYPE
    Build prototype
    Define Test Plan
    Confirm Interviews

    Friday
    TEST
    Interview #1
    Interview #2
    Interview #3
    Interview #4
    Interview #5
    Friday
    RETRO & DEBRIEF
    Sprint Retro

    View Slide

  261. Agenda: Invitee Hack
    Core Team Exec Participation
    Monday 10a to 4p
    UNDERSTAND
    Intro to Design Sprint
    Intro to Understand
    Problem Statement
    Existing research
    Facts & Assumptions
    Reframe
    Personas
    Challenge Maps
    Daily Retro
    Tuesday 10a to 4p
    DIVERGE
    Intro to Diverge
    Recap Day 1
    Job Stories
    Diverge Cycle
    Mind Map
    SixUps
    Storyboard
    Critique
    Daily Retro

    Wednesday 10a to 4p
    CONVERGE
    Intro to Converge
    Recap Phase 2
    Assumptions Table /
    $100 Test
    Identify Alternatives
    Team Sketch I
    Ritual Dissent
    Team Sketch II
    Daily Retro

    Thursday
    PROTOTYPE
    Build prototype
    Define Test Plan
    Confirm Interviews

    Friday
    TEST
    Interview #1
    Interview #2
    Interview #3
    Interview #4
    Interview #5
    Friday
    RETRO & DEBRIEF
    Sprint Retro
    Designer/Maker/Engineer

    View Slide

  262. Day 1
    UNDERSTAND
    Intro to Design Sprint
    Intro to Understand
    Problem Statement
    Existing research
    Facts & Assumptions
    Reframe
    Personas
    Challenge Maps
    Daily Retro
    Day 2
    DIVERGE & CONVERGE
    Intro to Diverge
    Recap Day 1
    Job Stories
    Diverge Cycle
    Assumptions Table / $100 Test
    Identify Alternatives
    Team Sketch I
    Ritual Dissent
    Day 3
    PROTOTYPE
    Build prototype
    Define Test Plan
    Confirm Interviews

    Day 4
    TEST
    Interview #1
    Interview #2
    Interview #3
    Interview #4
    Interview #5
    Day 4 or Day 5
    RETRO & DEBRIEF
    Sprint Retro
    Agenda: Four Day Hack

    View Slide

  263. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
    UNDERSTAND DIVERGE CONVERGE
    PROTOTYPE TEST
    Week 1
    Week 2
    PREP
    DEBRIEF
    Agenda: Two-Week Hack

    View Slide

  264. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
    UNDERSTAND
    DIVERGE CONVERGE
    PROTOTYPE
    TEST
    Week 1
    Week 2
    Week 3
    Week 4
    PREP
    BUILD, BUILD, BUILD!
    DIGEST
    DEBRIEF
    Agenda: Four Week Hack

    View Slide

  265. Preparation / Research
    IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN PREP
    MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
    Design Sprint
    UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST
    Iteration 1
    ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF
    Final Iteration
    ASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO
    Agenda: Four Week Hack Alternate

    View Slide

  266. OTHER TOOLS?

    View Slide

  267. View Slide

  268. View Slide

  269. How to §@%& it Up?

    View Slide

  270. Design Sprint
    ains

    View Slide

  271. Design Sprint
    ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule
    ains

    View Slide

  272. Design Sprint
    ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule
    ○ “Let’s focus on this textbox.” — More ambiguous = better
    ains

    View Slide

  273. Design Sprint
    ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule
    ○ “Let’s focus on this textbox.” — More ambiguous = better
    ○ “We’ll use our normal conference room” — Book it in advance (offsite
    preferable)
    ains

    View Slide

  274. Design Sprint
    ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule
    ○ “Let’s focus on this textbox.” — More ambiguous = better
    ○ “We’ll use our normal conference room” — Book it in advance (offsite
    preferable)
    ○ “I can only be there for half of day 2” — Clear schedules
    ains

    View Slide

  275. Design Sprint
    ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule
    ○ “Let’s focus on this textbox.” — More ambiguous = better
    ○ “We’ll use our normal conference room” — Book it in advance (offsite
    preferable)
    ○ “I can only be there for half of day 2” — Clear schedules
    ○ “Can we do it in one day?” — No. Just….NO!
    ains

    View Slide

  276. It’s the mindset…

    View Slide

  277. DESIGNER SCIENTIST
    EMPATHIC
    MAKER
    FORWARD LOOKING
    RIGOROUS
    EXPERIMENTAL
    HYPOTHESIS DRIVEN

    View Slide

  278. DESIGNTIST

    View Slide

  279. Problem-Solution-Why

    View Slide

  280. Problem-Solution-Why
    Water on the floor —> Mop

    View Slide

  281. Problem-Solution-Why
    Water on the floor —> Mop
    WHY? Leaky pipe —> Fix pipe

    View Slide

  282. Problem-Solution-Why
    Water on the floor —> Mop
    WHY? Leaky pipe —> Fix pipe
    WHY? Too much pressure —> Lower pressure

    View Slide

  283. Problem-Solution-Why
    Water on the floor —> Mop
    WHY? Leaky pipe —> Fix pipe
    WHY? Too much pressure —> Lower pressure
    WHY? Pressure Regulator —> Replace Regulator

    View Slide

  284. Problem-Solution-Why
    Water on the floor —> Mop
    WHY? Leaky pipe —> Fix pipe
    WHY? Too much pressure —> Lower pressure
    WHY? Pressure Regulator —> Replace Regulator
    WHY? Maintenance Schedule —> More frequent inspection

    View Slide

  285. SCIENTIFIC
    METHOD
    DESIGN
    PROCESS
    AGILE
    PHILOSOPHY design
    sprint

    View Slide

  286. There is no substitute for
    critical thinking.
    C. Todd Lombardo
    THAT GUY, FRESH TILLED SOIL

    View Slide

  287. Not just mindset… belief!

    View Slide

  288. TITLE (H1)

    View Slide

  289. What do you believe?
    NEED BELIEF ACTION RESULT
    Source: Liminal Thinking: D. Gray

    View Slide

  290. Source: Liminal Thinking: D. Gray

    View Slide

  291. View Slide

  292. WHAT
    IS
    RIGHT?

    View Slide

  293. WHO
    IS
    RIGHT?
    WHAT
    IS
    RIGHT?

    View Slide

  294. Life is too short to build
    something nobody wants.
    Ash Maurya
    AUTHOR, RUNNING LEAN

    View Slide

  295. FALL
    2017
    productroadmapping.com

    View Slide

  296. [email protected]
    http://bit.ly/mtp2017-ds
    @iamctodd

    View Slide