Why, What, and How of Design Sprints

Mind the Product Conference 2017 Workshop

A design sprint is a time-boxed, disciplined way to get validation on an idea to ensure you design something people need and/or want. You’ll walk away knowing how to implement them in your organization. In this workshop, small groups will work their way through each phase of a design sprint.

Transcript

1. DESIGN SPRINTS: WHY, WHAT, & HOW SAN FRANCISCO, CA JUNE 12, 2017 @IAMCTODD
3. NOT THIS ONE. THIS ONE.
4. NOT THIS ONE. THIS ONE.
5. WHY
6. CHALLENGE 1 HIGH FIVE EVERYONE IN THE ROOM IN 60 SECONDS
7. CHALLENGE 2 MAKE EVERYONE HAPPY IN 60 SECONDS
8. YOU ARE HERE YOU WANT TO BE HERE
9. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE HAPPY
10. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE HAPPY HIGH-FIVE EVERYONE
11. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE HAPPY HIGH-FIVE EVERYONE DESIGN PROBLEM
12. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE HAPPY HIGH-FIVE EVERYONE DESIGN PROBLEM ENGINEERING PROBLEM
13. SLIDES ARE HERE: http://bit.ly/mtp2017-ds
14. What Is The Value
15. What Is The Value ACCURATELY FRAME THE PROBLEM
16. Why is the headline always something like ‘Millennials aren’t buying fabric softener’ rather than ‘P&G fails to adapt to new market’? Alyssa Smith MILLENNIAL CONSUMER
17. What Is The Value SET THE DIRECTION
18. Evidence Over Hippo
19. What Is The Value VALIDATE THE SOLUTION
20. What Are We Creating ANSWERS PROTOTYPE
21. What Are We Creating OUTCOMES OUTPUTS
22. What Is The Value ALIGN THE TEAM
23. GOAL: FOSTER CLIENT LOYALTY DESIGN SPRINT: LOYALTY IDEATION TESTED MULTIPLE PROTOTYPES RANDOM ACTS OF KINDNESS > POINTS SAVE $, HAND WRITTEN NOTES BUY EXPENSIVE LOYALTY SOLUTION? $$$ Points Program lots of money & 00/100 1 2 3 just because Solving The Wrong Problem
24. What Is The Value REDUCE RISK
25. WHAT
26. A DESIGN SPRINT IS A FLEXIBLE TIME-BOXED PROBLEM SOLVING FRAMEWORK THAT INCREASES THE CHANCES OF MAKING SOMETHING PEOPLE WANT What Is A Design Sprint?
27. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016 Design Sprint Processes
28. Source: gv.com; thoughtbot.com; smashngmagazine.com
29. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate
30. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
31. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
32. Process
33. Process UNDERSTAND
34. Process UNDERSTAND DIVERGE
35. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º
36. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º
37. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º 3º
38. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X 1º 2º 3º
39. DESIGN “SPRINT?”
40. NAMES DESIGN SPRINT
41. DESIGN SPIKE
42. PRODUCT DISCOVERY
43. DISCOVERY SESSION
44. DEEP DIVE
45. DISCOVERY SPRINT
46. DESIGN S.W.A.T.
47. ANYTIME CUSTOMER VALIDATION IS NEEDED WHEN YOU DON’T HAVE DATA WHEN THERE ARE ASSUMPTIONS WHEN YOU ENTER NEW MARKETS WHEN YOU DESIGN SOMETHING NEW When Is A Design Sprint Used
48. Why Is Research Not Enough?
49. The Design Sprint UNDERSTAND DIVERGE BUILD ✓ X TEST CONVERGE
50. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint
52. MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS > (OR NEED, OR LOVE!)
53. HOW
54. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview 9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
55. GROUND RULES…
56. 1. Write BIG and with a Sharpie/Marker 2. All Participate (yeah, you, the quiet one in the back!) 3. “Yes, and…” not “No, but…” nor “Yes, but…” Ground Rules
57. READY?
58. YOUR CHALLENGE
59. SENIORS + TECHNOLOGY In 2016, baby boomers will be between ages 52 and 70
60. http://bit.ly/mtpdsmktinfo
61. DEMOGRAPHIC SHIFTS ◦ The number of Americans ages 65 and older is projected to more than double from 46 million today to over 98 million by 2060, and the 65-and-older age group’s share of the total population will rise to nearly 24 percent from 15 percent. ◦ The older population is becoming more racially and ethnically diverse. Between 2014 and 2060 the share of the older population that is non-Hispanic white is projected to drop by 24 percentage points, from 78.3 percent to 54.6 percent. ◦ The changing racial/ethnic composition of the population under age 18, relative to those ages 65 and older, has created a “diversity gap” between generations. ◦ Average U.S. life expectancy increased from 68 years in 1950 to 79 years in 2013, in large part due to the reduction in mortality at older ages. ◦ The gender gap in life expectancy is narrowing. In 1990, there was a seven-year gap in life expectancy between men and women. By 2013, this gap had narrowed to less than five years (76.4 years versus 81.2 years). SOURCE: PRB.ORG
62. POSITIVE TRENDS ◦ Education levels are increasing. Among people ages 65 and older in 1965, only 5 percent had completed a bachelor’s degree or more. By 2014, this share had risen to 25 percent. ◦ Average U.S. life expectancy increased from 68 years in 1950 to 79 years in 2013, in large part due to the reduction in mortality at older ages. ◦ The gender gap in life expectancy is narrowing. In 1990, there was a seven-year gap in life expectancy between men and women. By 2013, this gap had narrowed to less than five years (76.4 years versus 81.2 years). ◦ The poverty rate for Americans ages 65 and older has dropped sharply during the past 50 years, from nearly 30 percent in 1966 to 10 percent today. SOURCE: PRB.ORG
63. CHALLENGES ◦ Obesity rates among older adults have been increasing, standing at about 40 percent of 65-to-74- year-olds in 2009-2012. ◦ There are wide economic disparities across different population subgroups. Among adults ages 65 and older, 18 percent of Latinos and 19 percent of African Americans lived in poverty in 2014—more than twice the rate among older non-Hispanic whites (8 percent). ◦ More older adults are divorced compared with previous generations. The share of divorced women ages 65 and older increased from 3 percent in 1980 to 13 percent in 2015, and for men from 4 percent to 11 percent during the same period. ◦ More than one-fourth (27 percent) of women ages 65 to 74 lived alone in 2014, and this share jumps to 42 percent among women ages 75 to 84, and to 56 percent among women ages 85 and older. ◦ The aging of the baby boom generation could fuel a 75 percent increase in the number of Americans ages 65 and older requiring nursing home care, to about 2.3 million in 2030 from 1.3 million in 2010. ◦ Demand for elder care will also be fueled by a steep rise in the number of Americans living with Alzheimer’s disease, which could nearly triple by 2050 to 14 million, from 5 million in 2013. SOURCE: PRB.ORG
66. http://bit.ly/mtpdsmktinfo
67. UNDERSTAND GET THE BACKGROUND Rules of the Design Sprint Parking Lot Hopes & Fears Assumptions KNOW THE USER Who / Do Personas User Journey Map DEFINE THE PROBLEM Problem Statement Problem Reframe WRAP-UP Daily Retrospective
68. YOU ARE HERE YOU WILL GET HERE
69. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME PHASE 2 INPUT
70. HOPES + FEARS
71. HOPES FEARS
72. Instructions 1. Each individual: a. Write “Hopes” on one color post it (one per note) b. Write “Fears” on a second color 2. Be consistent with your sub-team on colors 3. Place in a two-column grid 4. As a group, examine the similarities, discuss differences 10 MINUTES
73. WHO? | DO?
74. WHO DO Partners, Spouses Co-workers Boss Influence decisions Recommend hotels, flights Approves travel budget
75. Instructions 1. Create two columns, “Who” and “Do” 2. Note each stakeholder in the “Who” column (Ex: Sarah the Swimmer, or Gary the Gardener) 3. Write what they typically do today in the “Do” column 4. Note: It’s not what we want them to do, but what they do now 5. Make an exhaustive list 15 MINUTES
76. WHAT PROBLEMS DO THEY HAVE?
77. Problem Current Sol’n Can’t decide Fears of being taken advantage of Cost Goes to Hotel restaurant Orders room-service Eats McDonald’s
78. Instructions 1. Pick one or two “Whos” 2. Create two columns, “Problem” and “Solved by..” 3. Write the problem they experience today in the “Problem” column 4. Reference the “Do” on how they currently solve the problem and describe how they work around the problem 15 MINUTES
79. PERSONAS
82. David 60 years old, Retail clerk BACKGROUND ◦ David is a 60 year old grandad. Recently retired, David spends most days pottering around the garden and playing golf. At weekends, he enjoys walking in the countryside with his wife, Carol. He is currently searching to book a vacation on the Internet. ◦ Roger is comfortable using the computer. Prior to retirement, he used the company's intranet on a regular basis throughout each workday. After retirement, he upgraded his home computer to a new Macbook. ◦ David doesn’t see himself as old, particularly as he helps care for his mother-in-law, Rose, who is 83. FRUSTRATIONS ◦ Although generally fit and healthy, David has become hard of hearing, but struggles to accept it. He does have a hearing aid and, like his reading glasses, it is another thing that Carol often has to search for. “I’m interested to learn to use Facebook, Twitter and the Internet on my smartphone, but nobody is available to teach me. I think it would be beneficial for me to know these things, so that it is easier to connect with my customers.” SOURCE: UI ACCESS, PRB.ORG, INCLUSIVE DESIGN TOOLKIT KEY QUESTIONS ◦ ◦ ◦
83. Rose 83 years old, retired, single BACKGROUND ◦ Rose is an 83 year old great grandmother. Rose lives a 15 minutes drive away from David and Carol. Although fiercely independent, she struggles with everyday tasks like shopping, cooking and housework. Carol and David need to come round most days to help. FRUSTRATIONS ◦ Rose has age-related macular degeneration, which causes blurred central vision in her left eye. Her vision has gotten progressively worse over the past three years. When reading or doing crossword puzzles, she needs brighter light and sometimes uses a magnifier.end highlight. Rose has come to accept her poor vision as a reality. ◦ She has a slight tremor in her right hand. She is happy to report that this does not affect her gardening. She notices that some activities, such as writing and cooking, are affected by the tremor. When she uses the computer she experiences some difficulty in using a mouse, especially if the button or link she's trying to hit is fairly small.end highlight. “New smartphones are very expensive, yet are not even durable. It would be a big loss if it accidentally falls from my hand and crashes.” SOURCE: UI ACCESS, PRB.ORG, INCLUSIVE DESIGN TOOLKIT KEY QUESTIONS ◦ ◦ ◦
84. OTHER BACKGROUND?
85. Additional Background ◦ Market research ◦ User personas & Buyer personas ◦ Competition and/or Substitutes ◦ Support information (complaints, bugs, etc) ◦ Other product data… (if product exists)
86. ASSUMPTIONS: WHAT YOU THINK YOU KNOW
87. CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. DO NOT LIFT YOUR PEN.
88. CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. DO NOT LIFT YOUR PEN.
89. CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. DO NOT LIFT YOUR PEN.
90. LOW IMPORTANCE HIGH IMPORTANCE HIGH RISK LOW RISK
91. LOW IMPORTANCE HIGH IMPORTANCE HIGH RISK LOW RISK HIGH IMPORTANCE HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
92. LOW IMPORTANCE HIGH IMPORTANCE HIGH RISK LOW RISK HIGH IMPORTANCE HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
95. Instructions 1. Create a 2x2 grid 2. Individually place assumptions on the grid 3. As a group, examine the similarities, discuss differences 4. Place onto Quadrant: Importance vs Risk 10 MINUTES
96. WHAT’S THEIR JOURNEY?
98. AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY DINE ? ? STRESS FREE PHASES GOALS EMOTIONS :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD ? ACTIONS SHARE INFORM FRIENDS SHOW OFF :D SHARE BUTTON
101. WHAT ARE YOU SOLVING FOR?
102. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY
103. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT
104. What’s the need?
105. ESTABLISHED EMERGING EXPLICIT IMPLICIT
106. Problem Statement A problem statement is a challenge that has business value for a persona INSPIRED BY: JEFF LASH
107. Problem Statement A problem statement is a challenge that has business value for a persona INSPIRED BY: JEFF LASH
108. Problem Statement A problem statement is a challenge that has business value for a persona INSPIRED BY: JEFF LASH
109. Problem Statement A problem statement is a challenge that has business value for a persona INSPIRED BY: JEFF LASH
110. Problem Statement A problem statement is a challenge that has business value for a persona WHAT WHY WHO INSPIRED BY: JEFF LASH
111. Example INSPIRED BY: JEFF LASH
112. Example Human resources lacks recruiting software INSPIRED BY: JEFF LASH
113. Example Human resources lacks recruiting software BAD INSPIRED BY: JEFF LASH
114. Example Human resources lacks recruiting software Human resource struggles to hire top talent to maintain a competitive advantag BAD INSPIRED BY: JEFF LASH
115. Example Human resources lacks recruiting software Human resource struggles to hire top talent to maintain a competitive advantag BAD GOOD INSPIRED BY: JEFF LASH
116. Problem Statement Human Resources struggle to hire top talent to maintain a competitive advantage WHAT WHY WHO INSPIRED BY: JEFF LASH
118. Problem Statement Students don’t receive enough guidance to develop skills that help them learn & flourish WHAT WHY WHO INSPIRED BY: JEFF LASH
119. WHAT ARE YOU SOLVING FOR? really
120. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME
121. REFRAME?
123. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES!
124. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES!
125. Title (H1) PROBLEM SOLUTION
126. Title (H1) PROBLEM SOLUTION Water on the floor Mop
127. Title (H1) PROBLEM SOLUTION Water on the floor Mop WHY? Leaky pipe Fix pipe
128. Title (H1) PROBLEM SOLUTION Water on the floor Mop WHY? Leaky pipe Fix pipe WHY? Too much pressure Lower pressure
129. Title (H1) PROBLEM SOLUTION Water on the floor Mop WHY? Leaky pipe Fix pipe WHY? Too much pressure Lower pressure WHY? Pressure regulator Replace regulator
130. Title (H1) PROBLEM SOLUTION Water on the floor Mop WHY? Leaky pipe Fix pipe WHY? Too much pressure Lower pressure WHY? Pressure regulator Replace regulator WHY? Maintenance schedule More frequent inspection
131. YOU WERE HERE YOU WILL GET HERE YOU ARE HERE
132. DAILY RETROSPECTIVE
133. Daily Retro 1. What was awesome today? 2. What should we change to make tomorrow more awesome?
134. DIVERGE GEAR UP Review Agenda and Rules Pitch Practice Understand Recap Job-Stories GENERATE SOLUTIONS Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique WRAP-UP Daily Retrospective
135. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview 9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
136. When ___ I need__ So that___ JOB STORY SIX UP STORYBOARD
137. When ___ I need__ So that___ JOB STORY SIX UP STORYBOARD
138. When ___ I need__ So that___ JOB STORY SIX UP STORYBOARD
139. AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF STRESS FREE PHASES GOALS EMOTIONS :D :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD SHARE BUTTON ACTIONS WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY WHEN I GO TO MAKE ANOTHER PURCHASE, I WANT TO QUICKLY FINISH BECAUSE I HATE TYPING IN MY INFORMATION OVER AND OVER.
140. JOB STORIES
141. “JOB?”
142. WHEN ___SITUATION___, I WANT/NEED __MOTIVATION__, SO THAT / BECAUSE __OUTCOME__.
143. WHEN IT’S 3PM AND I’M SLEEPY, I NEED A PICK-ME-UP, SO THAT I CAN BE ALERT FOR MY TEAM.
144. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\
145. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\ WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN
146. Instructions 1. Identify one phase of a Journey map to focus on 2. Write the situation the persona is in, what are their motivations and what their desires outcomes are. 3. As a group, work through each journey, individually writing job-stores for that phase. 5 MINUTES
147. SIX-UPS
149. MOAR IDEAS?!
150. Generating more ideas: S.C.A.M.P.E.R. S – Substitute C – Combine A – Adapt M – Modify P – Put to another use E – Eliminate R – Reverse
151. Instructions 1. Generate 6 (or 8) DIFFERENT solutions to the job-story 2. One idea in 60 (or 45) seconds 3. DRAW don’t write 4. Avoid self-censorship 5. Share with neighbor (2m each) to decide which ideas to storyboard 6 MINUTES
152. STORYBOARDS
154. DRAW FRAME 1 HEADLINE FRAME 1 OPENING DRAW FRAME 2 FRAME 2 MIDDLE FRAME 3 RESOLVE DRAW FRAME 3
156. Instructions 1. Pick one idea square from a 6-up 2. Place 3 Post-its on letter paper 3. Think: Beginning-Middle-End 4. Draw on Post-It & Write on Paper 5. It should be written clearly so others can read it 20 MINUTES
157. JOB STORY SIX-UP STORY BOARD
158. Dot Vote
160. JOB STORY JOB STORY
161. Outputs UNDERSTAND DIVERGE Problem Statement Assumptions Grid Journey Map Target Personas Storyboards
162. CONVERGE GET STARTED Review Agenda and Rules Diverge Recap DECISION CRITERIA $100 Test Assumptions Table SKETCHING Sketching - I Ritual Dissent Team Sketching – II WRAP-UP Workshop Retrospective
163. Outputs UNDERSTAND DIVERGE CONVERGE Problem Statement Assumptions Grid Journey Map Target Personas Storyboards Assumptions Table Prototype Sketches
164. ASSUMPTION MATCHING
165. Storyboards Existing Assumptions New Assumptions
167. RANKING WITH $100 TEST
168. Instructions: $100 Test 1. Review Assumptions: Add/Edit/Remove 2. Each participant gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary
169. Instructions: $100 Test 1. Review Assumptions: Add/Edit/Remove 2. Each participant gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary 15 MINUTES
170. Assumption 2º 1º 3º 4º 5º Storyboards
172. VALIDATION TABLE
173. Storyboards
174. Assumption Storyboards
175. Test by …? Assumption Storyboards
176. Test by …? Valid if…? Assumption Storyboards
180. Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’ columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 2 assumptions (workshop)
181. Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’ columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 2 assumptions (workshop) 20 MINUTES
186. SKETCHING I
187. Instructions: Sketching 1. One assumption “row” per sub-team 2. Take all the idea post-its 3. Sketch out the prototype to validate that particular assumption
188. Instructions: Sketching 1. One assumption “row” per sub-team 2. Take all the idea post-its 3. Sketch out the prototype to validate that particular assumption 20 MINUTES
191. RITUAL DISSENT
192. Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe sketch 2. Turn around. Listen only (+ take notes) 3. In 4 minutes others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback
193. Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe sketch 2. Turn around. Listen only (+ take notes) 3. In 4 minutes others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback 4 MINUTES
194. SKETCHING II
195. PROTOTYPE PROTOTYPE Refine sketch Build it! PLAN INTERVIEWS Define Questions Define Tasks Confirm Interview WRAP-UP Daily Retrospective
196. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview 9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
198. PROTOTYPES MINIMIM VIABLE CONCEPTS
199. Physical Prototypes
204. Digital Prototypes
205. 165 Lo Hi Interactive Fidelity Hi
210. Service Prototypes
211. Types or Service Prototype ◦ Concept Model ◦ Scenario ◦ Role-Playing ◦ Physical Model
212. Concept Model
213. Scenario
214. Role Play
215. Physical Model
216. Physical Model
217. Instructions: Prototype 1. Make a version of your prototype to test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s)
218. Instructions: Prototype 1. Make a version of your prototype to test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s) 30 MINUTES
219. INTERVIEW GUIDE
220. 1. PRE-ROLL QUESTIONS 2. TASKS / INTERVIEW 3. POST-ROLL QUESTIONS
221. Instructions: Interview Structure 1. Establish background questions (“how do you currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”)
222. Instructions: Interview Structure 1. Establish background questions (“how do you currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”) 15 MINUTES
223. TEST INTERVIEWS 1 2 WRAP-UP Sprint Debrief Daily Retrospective
224. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview 9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
226. Really?
227. ASK WHEN AND HOW QUESTIONS? SAY “TELL ME MORE?” DON’T ASK YES & NO QUESTIONS DON’T ASK LEADING QUESTIONS ALLOW FOR SILENCES Interviewing
228. Test 1
229. Test 2
230. RETROSPECTIVE what worked? ..was validated? ..did you learn?
232. Test by …? Valid if…? Assumption We saw/heard… and that means..
234. LET’S REVIEW…
235. Process
236. Process UNDERSTAND
237. Process UNDERSTAND
238. Process UNDERSTAND DIVERGE
239. Process UNDERSTAND DIVERGE
240. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º
241. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º 3º
242. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º 1º 2º 3º
243. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X 1º 2º 3º
244. Outputs
245. Outputs UNDERSTAND WHO | DO Problem/Solution Assumptions Grid Personas Problem Statement
246. Outputs UNDERSTAND DIVERGE WHO | DO Problem/Solution Assumptions Grid Personas Problem Statement Storyboards
247. Outputs UNDERSTAND DIVERGE CONVERGE WHO | DO Problem/Solution Assumptions Grid Personas Problem Statement Storyboards Assumptions Table Prototype Sketches
248. Outputs UNDERSTAND DIVERGE CONVERGE PROTOTYPE WHO | DO Problem/Solution Assumptions Grid Personas Problem Statement Storyboards Assumptions Table Prototype Sketches Prototype Test Guide Participant List
249. Outputs UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST WHO | DO Problem/Solution Assumptions Grid Personas Problem Statement Storyboards Assumptions Table Prototype Sketches Prototype Test Guide Participant List Interviews Validation
250. “WHAT DO I DO NOW?!?”
251. } } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Understand Diverge Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
252. ASSUMPTIONS PROTOTYPE TEST LEARN
253. Lean Startup? Lean UX?
254. LEARN BUILD MEASURE PRODUCT DATA IDEAS
255. BUILD BUILD BUILD PRODUCT PRODUCT PRODUCT Credit: Wolf Bruening
256. LEARN BUILD MEASURE PRODUCT DATA IDEAS START HERE?
257. INTEGRATING INTO _(YOUR COMPANY)_
258. IDEA LAUNCH STEERING COMMITTEE H3 PROJECT DS DS ? ?
259. AGENDA HACKS…
260. Agenda: Shorter day - 10a to 4p Monday 10a to 4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro
261. Agenda: Invitee Hack Core Team Exec Participation Monday 10a to 4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro Designer/Maker/Engineer
262. Day 1 UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Day 2 DIVERGE & CONVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Day 3 PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Day 4 TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Day 4 or Day 5 RETRO & DEBRIEF Sprint Retro Agenda: Four Day Hack
263. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Week 1 Week 2 PREP DEBRIEF Agenda: Two-Week Hack
264. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Week 1 Week 2 Week 3 Week 4 PREP BUILD, BUILD, BUILD! DIGEST DEBRIEF Agenda: Four Week Hack
265. Preparation / Research IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN PREP MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Design Sprint UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Iteration 1 ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF Final Iteration ASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO Agenda: Four Week Hack Alternate
266. OTHER TOOLS?
269. How to §@%& it Up?
270. Design Sprint ains
271. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ains
272. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ains
273. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ains
274. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ◦ “I can only be there for half of day 2” — Clear schedules ains
275. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ◦ “I can only be there for half of day 2” — Clear schedules ◦ “Can we do it in one day?” — No. Just….NO! ains
276. It’s the mindset…
277. DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN
278. DESIGNTIST
279. Problem-Solution-Why
280. Problem-Solution-Why Water on the floor —> Mop
281. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe
282. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure
283. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator
284. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator WHY? Maintenance Schedule —> More frequent inspection
285. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint
286. There is no substitute for critical thinking. C. Todd Lombardo THAT GUY, FRESH TILLED SOIL
287. Not just mindset… belief!
288. TITLE (H1)
289. What do you believe? NEED BELIEF ACTION RESULT Source: Liminal Thinking: D. Gray
290. Source: Liminal Thinking: D. Gray
292. WHAT IS RIGHT?
293. WHO IS RIGHT? WHAT IS RIGHT?
294. Life is too short to build something nobody wants. Ash Maurya AUTHOR, RUNNING LEAN
295. FALL 2017 productroadmapping.com
296. ctodd@freshtilledsoil.com http://bit.ly/mtp2017-ds @iamctodd