Why, What, and How of Design Sprints

Why, What, and How of Design Sprints

Mind the Product Conference 2017 Workshop

A design sprint is a time-boxed, disciplined way to get validation on an idea to ensure you design something people need and/or want. You’ll walk away knowing how to implement them in your organization. In this workshop, small groups will work their way through each phase of a design sprint.

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C. Todd Lombardo

June 12, 2017
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Transcript

  1. DESIGN SPRINTS: WHY, WHAT, & HOW SAN FRANCISCO, CA JUNE

    12, 2017 @IAMCTODD
  2. None
  3. NOT THIS ONE. THIS ONE.

  4. NOT THIS ONE. THIS ONE.

  5. WHY

  6. CHALLENGE 1 HIGH FIVE EVERYONE IN THE ROOM IN 60

    SECONDS
  7. CHALLENGE 2 MAKE EVERYONE HAPPY IN 60 SECONDS

  8. YOU ARE HERE YOU WANT TO BE HERE

  9. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE

    HAPPY
  10. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE

    HAPPY HIGH-FIVE EVERYONE
  11. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE

    HAPPY HIGH-FIVE EVERYONE DESIGN PROBLEM
  12. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE

    HAPPY HIGH-FIVE EVERYONE DESIGN PROBLEM ENGINEERING PROBLEM
  13. SLIDES ARE HERE: http://bit.ly/mtp2017-ds

  14. What Is The Value

  15. What Is The Value ACCURATELY FRAME THE PROBLEM

  16. Why is the headline always something like ‘Millennials aren’t buying

    fabric softener’ rather than ‘P&G fails to adapt to new market’? Alyssa Smith MILLENNIAL CONSUMER
  17. What Is The Value SET THE DIRECTION

  18. Evidence Over Hippo

  19. What Is The Value VALIDATE THE SOLUTION

  20. What Are We Creating ANSWERS PROTOTYPE

  21. What Are We Creating OUTCOMES OUTPUTS

  22. What Is The Value ALIGN THE TEAM

  23. GOAL: FOSTER CLIENT LOYALTY DESIGN SPRINT: LOYALTY IDEATION TESTED MULTIPLE

    PROTOTYPES RANDOM ACTS OF KINDNESS > POINTS SAVE $, HAND WRITTEN NOTES BUY EXPENSIVE LOYALTY SOLUTION? $$$ Points Program lots of money & 00/100 1 2 3 just because Solving The Wrong Problem
  24. What Is The Value REDUCE RISK

  25. WHAT

  26. A DESIGN SPRINT IS A FLEXIBLE TIME-BOXED PROBLEM SOLVING FRAMEWORK

    THAT INCREASES THE CHANCES OF MAKING SOMETHING PEOPLE WANT What Is A Design Sprint?
  27. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide

    2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016 Design Sprint Processes
  28. Source: gv.com; thoughtbot.com; smashngmagazine.com

  29. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate

  30. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery

    Interpretation Experimentation Evolution Ideation
  31. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery

    Interpretation Experimentation Evolution Ideation
  32. Process

  33. Process UNDERSTAND

  34. Process UNDERSTAND DIVERGE

  35. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

  36. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

  37. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º 3º

  38. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X

    1º 2º 3º
  39. DESIGN “SPRINT?”

  40. NAMES DESIGN SPRINT

  41. DESIGN SPIKE

  42. PRODUCT DISCOVERY

  43. DISCOVERY SESSION

  44. DEEP DIVE

  45. DISCOVERY SPRINT

  46. DESIGN S.W.A.T.

  47. ANYTIME CUSTOMER VALIDATION IS NEEDED WHEN YOU DON’T HAVE DATA

    WHEN THERE ARE ASSUMPTIONS WHEN YOU ENTER NEW MARKETS WHEN YOU DESIGN SOMETHING NEW When Is A Design Sprint Used
  48. Why Is Research Not Enough?

  49. The Design Sprint UNDERSTAND DIVERGE BUILD ✓ X TEST CONVERGE

  50. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

  51. None
  52. MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS > (OR

    NEED, OR LOVE!)
  53. HOW

  54. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview

    9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
  55. GROUND RULES…

  56. 1. Write BIG and with a Sharpie/Marker 2. All Participate

    (yeah, you, the quiet one in the back!) 3. “Yes, and…” not “No, but…” nor “Yes, but…” Ground Rules
  57. READY?

  58. YOUR CHALLENGE

  59. SENIORS + TECHNOLOGY In 2016, baby boomers will be between

    ages 52 and 70
  60. http://bit.ly/mtpdsmktinfo

  61. DEMOGRAPHIC SHIFTS ◦ The number of Americans ages 65 and

    older is projected to more than double from 46 million today to over 98 million by 2060, and the 65-and-older age group’s share of the total population will rise to nearly 24 percent from 15 percent. ◦ The older population is becoming more racially and ethnically diverse. Between 2014 and 2060 the share of the older population that is non-Hispanic white is projected to drop by 24 percentage points, from 78.3 percent to 54.6 percent. ◦ The changing racial/ethnic composition of the population under age 18, relative to those ages 65 and older, has created a “diversity gap” between generations. ◦ Average U.S. life expectancy increased from 68 years in 1950 to 79 years in 2013, in large part due to the reduction in mortality at older ages. ◦ The gender gap in life expectancy is narrowing. In 1990, there was a seven-year gap in life expectancy between men and women. By 2013, this gap had narrowed to less than five years (76.4 years versus 81.2 years). SOURCE: PRB.ORG
  62. POSITIVE TRENDS ◦ Education levels are increasing. Among people ages

    65 and older in 1965, only 5 percent had completed a bachelor’s degree or more. By 2014, this share had risen to 25 percent. ◦ Average U.S. life expectancy increased from 68 years in 1950 to 79 years in 2013, in large part due to the reduction in mortality at older ages. ◦ The gender gap in life expectancy is narrowing. In 1990, there was a seven-year gap in life expectancy between men and women. By 2013, this gap had narrowed to less than five years (76.4 years versus 81.2 years). ◦ The poverty rate for Americans ages 65 and older has dropped sharply during the past 50 years, from nearly 30 percent in 1966 to 10 percent today. SOURCE: PRB.ORG
  63. CHALLENGES ◦ Obesity rates among older adults have been increasing,

    standing at about 40 percent of 65-to-74- year-olds in 2009-2012. ◦ There are wide economic disparities across different population subgroups. Among adults ages 65 and older, 18 percent of Latinos and 19 percent of African Americans lived in poverty in 2014—more than twice the rate among older non-Hispanic whites (8 percent). ◦ More older adults are divorced compared with previous generations. The share of divorced women ages 65 and older increased from 3 percent in 1980 to 13 percent in 2015, and for men from 4 percent to 11 percent during the same period. ◦ More than one-fourth (27 percent) of women ages 65 to 74 lived alone in 2014, and this share jumps to 42 percent among women ages 75 to 84, and to 56 percent among women ages 85 and older. ◦ The aging of the baby boom generation could fuel a 75 percent increase in the number of Americans ages 65 and older requiring nursing home care, to about 2.3 million in 2030 from 1.3 million in 2010. ◦ Demand for elder care will also be fueled by a steep rise in the number of Americans living with Alzheimer’s disease, which could nearly triple by 2050 to 14 million, from 5 million in 2013. SOURCE: PRB.ORG
  64. None
  65. None
  66. http://bit.ly/mtpdsmktinfo

  67. UNDERSTAND GET THE BACKGROUND Rules of the Design Sprint Parking

    Lot Hopes & Fears Assumptions KNOW THE USER Who / Do Personas User Journey Map DEFINE THE PROBLEM Problem Statement Problem Reframe WRAP-UP Daily Retrospective
  68. YOU ARE HERE YOU WILL GET HERE

  69. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME PHASE 2

    INPUT
  70. HOPES + FEARS

  71. HOPES FEARS

  72. Instructions 1. Each individual: a. Write “Hopes” on one color

    post it (one per note) b. Write “Fears” on a second color 2. Be consistent with your sub-team on colors 3. Place in a two-column grid 4. As a group, examine the similarities, discuss differences 10 MINUTES
  73. WHO? | DO?

  74. WHO DO Partners, Spouses Co-workers Boss Influence decisions Recommend hotels,

    flights Approves travel budget
  75. Instructions 1. Create two columns, “Who” and “Do” 2. Note

    each stakeholder in the “Who” column (Ex: Sarah the Swimmer, or Gary the Gardener) 3. Write what they typically do today in the “Do” column 4. Note: It’s not what we want them to do, but what they do now 5. Make an exhaustive list 15 MINUTES
  76. WHAT PROBLEMS DO THEY HAVE?

  77. Problem Current Sol’n Can’t decide Fears of being taken advantage

    of Cost Goes to Hotel restaurant Orders room-service Eats McDonald’s
  78. Instructions 1. Pick one or two “Whos” 2. Create two

    columns, “Problem” and “Solved by..” 3. Write the problem they experience today in the “Problem” column 4. Reference the “Do” on how they currently solve the problem and describe how they work around the problem 15 MINUTES
  79. PERSONAS

  80. None
  81. None
  82. David 60 years old, Retail clerk BACKGROUND ◦ David is

    a 60 year old grandad. Recently retired, David spends most days pottering around the garden and playing golf. At weekends, he enjoys walking in the countryside with his wife, Carol. He is currently searching to book a vacation on the Internet. ◦ Roger is comfortable using the computer. Prior to retirement, he used the company's intranet on a regular basis throughout each workday. After retirement, he upgraded his home computer to a new Macbook. ◦ David doesn’t see himself as old, particularly as he helps care for his mother-in-law, Rose, who is 83. FRUSTRATIONS ◦ Although generally fit and healthy, David has become hard of hearing, but struggles to accept it. He does have a hearing aid and, like his reading glasses, it is another thing that Carol often has to search for. “I’m interested to learn to use Facebook, Twitter and the Internet on my smartphone, but nobody is available to teach me. I think it would be beneficial for me to know these things, so that it is easier to connect with my customers.” SOURCE: UI ACCESS, PRB.ORG, INCLUSIVE DESIGN TOOLKIT KEY QUESTIONS ◦ ◦ ◦
  83. Rose 83 years old, retired, single BACKGROUND ◦ Rose is

    an 83 year old great grandmother. Rose lives a 15 minutes drive away from David and Carol. Although fiercely independent, she struggles with everyday tasks like shopping, cooking and housework. Carol and David need to come round most days to help. FRUSTRATIONS ◦ Rose has age-related macular degeneration, which causes blurred central vision in her left eye. Her vision has gotten progressively worse over the past three years. When reading or doing crossword puzzles, she needs brighter light and sometimes uses a magnifier.end highlight. Rose has come to accept her poor vision as a reality. ◦ She has a slight tremor in her right hand. She is happy to report that this does not affect her gardening. She notices that some activities, such as writing and cooking, are affected by the tremor. When she uses the computer she experiences some difficulty in using a mouse, especially if the button or link she's trying to hit is fairly small.end highlight. “New smartphones are very expensive, yet are not even durable. It would be a big loss if it accidentally falls from my hand and crashes.” SOURCE: UI ACCESS, PRB.ORG, INCLUSIVE DESIGN TOOLKIT KEY QUESTIONS ◦ ◦ ◦
  84. OTHER BACKGROUND?

  85. Additional Background ◦ Market research ◦ User personas & Buyer

    personas ◦ Competition and/or Substitutes ◦ Support information (complaints, bugs, etc) ◦ Other product data… (if product exists)
  86. ASSUMPTIONS: WHAT YOU THINK YOU KNOW

  87. CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. DO

    NOT LIFT YOUR PEN.
  88. CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. DO

    NOT LIFT YOUR PEN.
  89. CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. DO

    NOT LIFT YOUR PEN.
  90. LOW IMPORTANCE HIGH IMPORTANCE HIGH RISK LOW RISK

  91. LOW IMPORTANCE HIGH IMPORTANCE HIGH RISK LOW RISK HIGH IMPORTANCE

    HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
  92. LOW IMPORTANCE HIGH IMPORTANCE HIGH RISK LOW RISK HIGH IMPORTANCE

    HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
  93. None
  94. None
  95. Instructions 1. Create a 2x2 grid 2. Individually place assumptions

    on the grid 3. As a group, examine the similarities, discuss differences 4. Place onto Quadrant: Importance vs Risk 10 MINUTES
  96. WHAT’S THEIR JOURNEY?

  97. None
  98. AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE

    PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY DINE ? ? STRESS FREE PHASES GOALS EMOTIONS :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD ? ACTIONS SHARE INFORM FRIENDS SHOW OFF :D SHARE BUTTON
  99. None
  100. None
  101. WHAT ARE YOU SOLVING FOR?

  102. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY

  103. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT

  104. What’s the need?

  105. ESTABLISHED EMERGING EXPLICIT IMPLICIT

  106. Problem Statement A problem statement is a challenge that has

    business value for a persona INSPIRED BY: JEFF LASH
  107. Problem Statement A problem statement is a challenge that has

    business value for a persona INSPIRED BY: JEFF LASH
  108. Problem Statement A problem statement is a challenge that has

    business value for a persona INSPIRED BY: JEFF LASH
  109. Problem Statement A problem statement is a challenge that has

    business value for a persona INSPIRED BY: JEFF LASH
  110. Problem Statement A problem statement is a challenge that has

    business value for a persona WHAT WHY WHO INSPIRED BY: JEFF LASH
  111. Example INSPIRED BY: JEFF LASH

  112. Example Human resources lacks recruiting software INSPIRED BY: JEFF LASH

  113. Example Human resources lacks recruiting software BAD INSPIRED BY: JEFF

    LASH
  114. Example Human resources lacks recruiting software Human resource struggles to

    hire top talent to maintain a competitive advantag BAD INSPIRED BY: JEFF LASH
  115. Example Human resources lacks recruiting software Human resource struggles to

    hire top talent to maintain a competitive advantag BAD GOOD INSPIRED BY: JEFF LASH
  116. Problem Statement Human Resources struggle to hire top talent to

    maintain a competitive advantage WHAT WHY WHO INSPIRED BY: JEFF LASH
  117. None
  118. Problem Statement Students don’t receive enough guidance to develop skills

    that help them learn & flourish WHAT WHY WHO INSPIRED BY: JEFF LASH
  119. WHAT ARE YOU SOLVING FOR? really

  120. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME

  121. REFRAME?

  122. None
  123. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES!

  124. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A

    HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES!
  125. Title (H1) PROBLEM SOLUTION

  126. Title (H1) PROBLEM SOLUTION Water on the floor Mop

  127. Title (H1) PROBLEM SOLUTION Water on the floor Mop WHY?

    Leaky pipe Fix pipe
  128. Title (H1) PROBLEM SOLUTION Water on the floor Mop WHY?

    Leaky pipe Fix pipe WHY? Too much pressure Lower pressure
  129. Title (H1) PROBLEM SOLUTION Water on the floor Mop WHY?

    Leaky pipe Fix pipe WHY? Too much pressure Lower pressure WHY? Pressure regulator Replace regulator
  130. Title (H1) PROBLEM SOLUTION Water on the floor Mop WHY?

    Leaky pipe Fix pipe WHY? Too much pressure Lower pressure WHY? Pressure regulator Replace regulator WHY? Maintenance schedule More frequent inspection
  131. YOU WERE HERE YOU WILL GET HERE YOU ARE HERE

  132. DAILY RETROSPECTIVE

  133. Daily Retro 1. What was awesome today? 2. What should

    we change to make tomorrow more awesome?
  134. DIVERGE GEAR UP Review Agenda and Rules Pitch Practice Understand

    Recap Job-Stories GENERATE SOLUTIONS Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique WRAP-UP Daily Retrospective
  135. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview

    9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
  136. When ___ I need__ So that___ JOB STORY SIX UP

    STORYBOARD
  137. When ___ I need__ So that___ JOB STORY SIX UP

    STORYBOARD
  138. When ___ I need__ So that___ JOB STORY SIX UP

    STORYBOARD
  139. AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE

    PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF STRESS FREE PHASES GOALS EMOTIONS :D :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD SHARE BUTTON ACTIONS WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY WHEN I GO TO MAKE ANOTHER PURCHASE, I WANT TO QUICKLY FINISH BECAUSE I HATE TYPING IN MY INFORMATION OVER AND OVER.
  140. JOB STORIES

  141. “JOB?”

  142. WHEN ___SITUATION___, I WANT/NEED __MOTIVATION__, SO THAT / BECAUSE __OUTCOME__.

  143. WHEN IT’S 3PM AND I’M SLEEPY, I NEED A PICK-ME-UP,

    SO THAT I CAN BE ALERT FOR MY TEAM.
  144. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM

    SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\
  145. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM

    SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\ WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN
  146. Instructions 1. Identify one phase of a Journey map to

    focus on 2. Write the situation the persona is in, what are their motivations and what their desires outcomes are. 3. As a group, work through each journey, individually writing job-stores for that phase. 5 MINUTES
  147. SIX-UPS

  148. None
  149. MOAR IDEAS?!

  150. Generating more ideas: S.C.A.M.P.E.R. S – Substitute C – Combine

    A – Adapt M – Modify P – Put to another use E – Eliminate R – Reverse
  151. Instructions 1. Generate 6 (or 8) DIFFERENT solutions to the

    job-story 2. One idea in 60 (or 45) seconds 3. DRAW don’t write 4. Avoid self-censorship 5. Share with neighbor (2m each) to decide which ideas to storyboard 6 MINUTES
  152. STORYBOARDS

  153. None
  154. DRAW FRAME 1 HEADLINE FRAME 1 OPENING DRAW FRAME 2

    FRAME 2 MIDDLE FRAME 3 RESOLVE DRAW FRAME 3
  155. None
  156. Instructions 1. Pick one idea square from a 6-up 2.

    Place 3 Post-its on letter paper 3. Think: Beginning-Middle-End 4. Draw on Post-It & Write on Paper 5. It should be written clearly so others can read it 20 MINUTES
  157. JOB STORY SIX-UP STORY BOARD

  158. Dot Vote

  159. None
  160. JOB STORY JOB STORY

  161. Outputs UNDERSTAND DIVERGE Problem Statement Assumptions Grid Journey Map Target

    Personas Storyboards
  162. CONVERGE GET STARTED Review Agenda and Rules Diverge Recap DECISION

    CRITERIA $100 Test Assumptions Table SKETCHING Sketching - I Ritual Dissent Team Sketching – II WRAP-UP Workshop Retrospective
  163. Outputs UNDERSTAND DIVERGE CONVERGE Problem Statement Assumptions Grid Journey Map

    Target Personas Storyboards Assumptions Table Prototype Sketches
  164. ASSUMPTION MATCHING

  165. Storyboards Existing Assumptions New Assumptions

  166. None
  167. RANKING WITH $100 TEST

  168. Instructions: $100 Test 1. Review Assumptions: Add/Edit/Remove 2. Each participant

    gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary
  169. Instructions: $100 Test 1. Review Assumptions: Add/Edit/Remove 2. Each participant

    gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary 15 MINUTES
  170. Assumption 2º 1º 3º 4º 5º Storyboards

  171. None
  172. VALIDATION TABLE

  173. Storyboards

  174. Assumption Storyboards

  175. Test by …? Assumption Storyboards

  176. Test by …? Valid if…? Assumption Storyboards

  177. None
  178. None
  179. None
  180. Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’

    columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 2 assumptions (workshop)
  181. Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’

    columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 2 assumptions (workshop) 20 MINUTES
  182. None
  183. None
  184. None
  185. None
  186. SKETCHING I

  187. Instructions: Sketching 1. One assumption “row” per sub-team 2. Take

    all the idea post-its 3. Sketch out the prototype to validate that particular assumption
  188. Instructions: Sketching 1. One assumption “row” per sub-team 2. Take

    all the idea post-its 3. Sketch out the prototype to validate that particular assumption 20 MINUTES
  189. None
  190. None
  191. RITUAL DISSENT

  192. Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe

    sketch 2. Turn around. Listen only (+ take notes) 3. In 4 minutes others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback
  193. Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe

    sketch 2. Turn around. Listen only (+ take notes) 3. In 4 minutes others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback 4 MINUTES
  194. SKETCHING II

  195. PROTOTYPE PROTOTYPE Refine sketch Build it! PLAN INTERVIEWS Define Questions

    Define Tasks Confirm Interview WRAP-UP Daily Retrospective
  196. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview

    9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
  197. None
  198. PROTOTYPES MINIMIM VIABLE CONCEPTS

  199. Physical Prototypes

  200. None
  201. None
  202. None
  203. None
  204. Digital Prototypes

  205. 165 Lo Hi Interactive Fidelity Hi

  206. None
  207. None
  208. None
  209. None
  210. Service Prototypes

  211. Types or Service Prototype ◦ Concept Model ◦ Scenario ◦

    Role-Playing ◦ Physical Model
  212. Concept Model

  213. Scenario

  214. Role Play

  215. Physical Model

  216. Physical Model

  217. Instructions: Prototype 1. Make a version of your prototype to

    test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s)
  218. Instructions: Prototype 1. Make a version of your prototype to

    test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s) 30 MINUTES
  219. INTERVIEW GUIDE

  220. 1. PRE-ROLL QUESTIONS 2. TASKS / INTERVIEW 3. POST-ROLL QUESTIONS

  221. Instructions: Interview Structure 1. Establish background questions (“how do you

    currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”)
  222. Instructions: Interview Structure 1. Establish background questions (“how do you

    currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”) 15 MINUTES
  223. TEST INTERVIEWS 1 2 WRAP-UP Sprint Debrief Daily Retrospective

  224. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview

    9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
  225. None
  226. Really?

  227. ASK WHEN AND HOW QUESTIONS? SAY “TELL ME MORE?” DON’T

    ASK YES & NO QUESTIONS DON’T ASK LEADING QUESTIONS ALLOW FOR SILENCES Interviewing
  228. Test 1

  229. Test 2

  230. RETROSPECTIVE what worked? ..was validated? ..did you learn?

  231. None
  232. Test by …? Valid if…? Assumption We saw/heard… and that

    means..
  233. None
  234. LET’S REVIEW…

  235. Process

  236. Process UNDERSTAND

  237. Process UNDERSTAND

  238. Process UNDERSTAND DIVERGE

  239. Process UNDERSTAND DIVERGE

  240. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

  241. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º 3º

  242. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º 1º 2º

  243. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X

    1º 2º 3º
  244. Outputs

  245. Outputs UNDERSTAND WHO | DO Problem/Solution Assumptions Grid Personas Problem

    Statement
  246. Outputs UNDERSTAND DIVERGE WHO | DO Problem/Solution Assumptions Grid Personas

    Problem Statement Storyboards
  247. Outputs UNDERSTAND DIVERGE CONVERGE WHO | DO Problem/Solution Assumptions Grid

    Personas Problem Statement Storyboards Assumptions Table Prototype Sketches
  248. Outputs UNDERSTAND DIVERGE CONVERGE PROTOTYPE WHO | DO Problem/Solution Assumptions

    Grid Personas Problem Statement Storyboards Assumptions Table Prototype Sketches Prototype Test Guide Participant List
  249. Outputs UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST WHO | DO Problem/Solution

    Assumptions Grid Personas Problem Statement Storyboards Assumptions Table Prototype Sketches Prototype Test Guide Participant List Interviews Validation
  250. “WHAT DO I DO NOW?!?”

  251. } } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Understand Diverge

    Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
  252. ASSUMPTIONS PROTOTYPE TEST LEARN

  253. Lean Startup? Lean UX?

  254. LEARN BUILD MEASURE PRODUCT DATA IDEAS

  255. BUILD BUILD BUILD PRODUCT PRODUCT PRODUCT Credit: Wolf Bruening

  256. LEARN BUILD MEASURE PRODUCT DATA IDEAS START HERE?

  257. INTEGRATING INTO _(YOUR COMPANY)_

  258. IDEA LAUNCH STEERING COMMITTEE H3 PROJECT DS DS ? ?

  259. AGENDA HACKS…

  260. Agenda: Shorter day - 10a to 4p Monday 10a to

    4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro
  261. Agenda: Invitee Hack Core Team Exec Participation Monday 10a to

    4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro Designer/Maker/Engineer
  262. Day 1 UNDERSTAND Intro to Design Sprint Intro to Understand

    Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Day 2 DIVERGE & CONVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Day 3 PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Day 4 TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Day 4 or Day 5 RETRO & DEBRIEF Sprint Retro Agenda: Four Day Hack
  263. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST

    Week 1 Week 2 PREP DEBRIEF Agenda: Two-Week Hack
  264. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST

    Week 1 Week 2 Week 3 Week 4 PREP BUILD, BUILD, BUILD! DIGEST DEBRIEF Agenda: Four Week Hack
  265. Preparation / Research IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN

    PREP MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Design Sprint UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Iteration 1 ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF Final Iteration ASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO Agenda: Four Week Hack Alternate
  266. OTHER TOOLS?

  267. None
  268. None
  269. How to §@%& it Up?

  270. Design Sprint ains

  271. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ains
  272. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ains
  273. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ains
  274. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ◦ “I can only be there for half of day 2” — Clear schedules ains
  275. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ◦ “I can only be there for half of day 2” — Clear schedules ◦ “Can we do it in one day?” — No. Just….NO! ains
  276. It’s the mindset…

  277. DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN

  278. DESIGNTIST

  279. Problem-Solution-Why

  280. Problem-Solution-Why Water on the floor —> Mop

  281. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe
  282. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe WHY? Too much pressure —> Lower pressure
  283. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator
  284. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator WHY? Maintenance Schedule —> More frequent inspection
  285. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

  286. There is no substitute for critical thinking. C. Todd Lombardo

    THAT GUY, FRESH TILLED SOIL
  287. Not just mindset… belief!

  288. TITLE (H1)

  289. What do you believe? NEED BELIEF ACTION RESULT Source: Liminal

    Thinking: D. Gray
  290. Source: Liminal Thinking: D. Gray

  291. None
  292. WHAT IS RIGHT?

  293. WHO IS RIGHT? WHAT IS RIGHT?

  294. Life is too short to build something nobody wants. Ash

    Maurya AUTHOR, RUNNING LEAN
  295. FALL 2017 productroadmapping.com

  296. ctodd@freshtilledsoil.com http://bit.ly/mtp2017-ds @iamctodd