Why, What, and How of Design Sprints

Mind the Product Conference 2017 Workshop

A design sprint is a time-boxed, disciplined way to get validation on an idea to ensure you design something people need and/or want. You’ll walk away knowing how to implement them in your organization. In this workshop, small groups will work their way through each phase of a design sprint.

Transcript

1. DESIGN SPRINTS:
   WHY, WHAT, & HOW
   SAN FRANCISCO, CA
   JUNE 12, 2017
   @IAMCTODD
   

   View Slide

2. View Slide

3. NOT THIS ONE.
   THIS ONE.
   

   View Slide

4. NOT THIS ONE.
   THIS ONE.
   

   View Slide

5. WHY
   

   View Slide

6. CHALLENGE 1
   HIGH FIVE EVERYONE IN THE ROOM
   IN 60 SECONDS
   

   View Slide

7. CHALLENGE 2
   MAKE EVERYONE HAPPY
   IN 60 SECONDS
   

   View Slide

8. YOU ARE HERE
   YOU WANT TO BE HERE
   

   View Slide

9. YOU ARE HERE
   YOU WANT TO BE HERE
   MAKE EVERYONE
   HAPPY
   

   View Slide

10. YOU ARE HERE
    YOU WANT TO BE HERE
    MAKE EVERYONE
    HAPPY
    HIGH-FIVE EVERYONE
    

    View Slide

11. YOU ARE HERE
    YOU WANT TO BE HERE
    MAKE EVERYONE
    HAPPY
    HIGH-FIVE EVERYONE
    DESIGN PROBLEM
    

    View Slide

12. YOU ARE HERE
    YOU WANT TO BE HERE
    MAKE EVERYONE
    HAPPY
    HIGH-FIVE EVERYONE
    DESIGN PROBLEM ENGINEERING PROBLEM
    

    View Slide

13. SLIDES ARE HERE:
    http://bit.ly/mtp2017-ds
    

    View Slide

14. What Is The Value
    

    View Slide

15. What Is The Value
    ACCURATELY FRAME THE PROBLEM
    

    View Slide

16. Why is the headline always something like
    ‘Millennials aren’t buying fabric softener’
    rather than ‘P&G fails to adapt to new
    market’?
    Alyssa Smith
    MILLENNIAL CONSUMER
    

    View Slide

17. What Is The Value
    SET THE DIRECTION
    

    View Slide

18. Evidence Over Hippo
    

    View Slide

19. What Is The Value
    VALIDATE THE SOLUTION
    

    View Slide

20. What Are We Creating
    ANSWERS
    PROTOTYPE
    

    View Slide

21. What Are We Creating
    OUTCOMES
    OUTPUTS
    

    View Slide

22. What Is The Value
    ALIGN THE TEAM
    

    View Slide

23. GOAL: FOSTER CLIENT
    LOYALTY
    DESIGN SPRINT:
    LOYALTY IDEATION
    TESTED MULTIPLE
    PROTOTYPES
    RANDOM ACTS OF
    KINDNESS > POINTS
    SAVE $, HAND WRITTEN
    NOTES
    BUY EXPENSIVE
    LOYALTY SOLUTION?
    $$$
    Points Program
    lots of money & 00/100
    1 2 3 just
    because
    Solving The Wrong Problem
    

    View Slide

24. What Is The Value
    REDUCE RISK
    

    View Slide

25. WHAT
    

    View Slide

26. A DESIGN SPRINT IS A FLEXIBLE TIME-BOXED
    PROBLEM SOLVING FRAMEWORK THAT
    INCREASES THE CHANCES OF MAKING
    SOMETHING PEOPLE WANT
    What Is A Design Sprint?
    

    View Slide

27. Define Understand Build Test
    Ideate
    Understand Diverge Prototype Validate
    Decide
    2013
    Unpack Sketch Prototype Test
    Decide
    2015
    Understand Diverge Build Test
    Converge
    Empathize Define Prototype Test
    Ideate
    Map Sketch Build Test
    Decide
    2016
    Design Sprint Processes
    

    View Slide

28. Source: gv.com; thoughtbot.com; smashngmagazine.com
    

    View Slide

29. Source: gv.com; thoughtbot.com; smashngmagazine.com
    Empathize Define Prototype Test
    Ideate
    

    View Slide

30. Source: gv.com; thoughtbot.com; smashngmagazine.com
    Empathize Define Prototype Test
    Ideate
    Discovery Interpretation Experimentation Evolution
    Ideation
    

    View Slide

31. Source: gv.com; thoughtbot.com; smashngmagazine.com
    Empathize Define Prototype Test
    Ideate
    Discovery Interpretation Experimentation Evolution
    Ideation
    

    View Slide

32. Process
    

    View Slide

33. Process
    UNDERSTAND
    

    View Slide

34. Process
    UNDERSTAND DIVERGE
    

    View Slide

35. Process
    UNDERSTAND DIVERGE CONVERGE
    1º
    2º
    3º
    

    View Slide

36. Process
    UNDERSTAND DIVERGE CONVERGE
    1º
    2º
    3º
    

    View Slide

37. Process
    UNDERSTAND DIVERGE CONVERGE PROTOTYPE
    1º
    2º
    3º
    

    View Slide

38. Process
    UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST
    1º
    2º
    ✓
    X
    1º
    2º
    3º
    

    View Slide

39. DESIGN “SPRINT?”
    

    View Slide

40. NAMES
    DESIGN
    SPRINT
    

    View Slide

41. DESIGN
    SPIKE
    

    View Slide

42. PRODUCT
    DISCOVERY
    

    View Slide

43. DISCOVERY
    SESSION
    

    View Slide

44. DEEP
    DIVE
    

    View Slide

45. DISCOVERY
    SPRINT
    

    View Slide

46. DESIGN
    S.W.A.T.
    

    View Slide

47. ANYTIME CUSTOMER VALIDATION IS NEEDED
    WHEN YOU DON’T HAVE DATA
    WHEN THERE ARE ASSUMPTIONS
    WHEN YOU ENTER NEW MARKETS
    WHEN YOU DESIGN SOMETHING NEW
    When Is A Design Sprint Used
    

    View Slide

48. Why Is Research Not Enough?
    

    View Slide

49. The Design Sprint
    UNDERSTAND DIVERGE BUILD
    ✓
    X
    TEST
    CONVERGE
    

    View Slide

50. SCIENTIFIC
    METHOD
    DESIGN
    PROCESS
    AGILE
    PHILOSOPHY design
    sprint
    

    View Slide

51. View Slide

52. MAKE
    THINGS
    PEOPLE
    WANT
    MAKE
    PEOPLE
    WANT
    THINGS
    >
    (OR NEED, OR LOVE!)
    

    View Slide

53. HOW
    

    View Slide

54. Agenda
    TOPIC TIME
    Welcome + Intro 9:30
    Design Sprint Overview 9:45
    Pre-Sprint Work 10:00
    Understand: Hopes & Fears, WHO/DO 9:45
    Break 11:00
    Problem/Solution, Personas 11:10
    Problem Statement 11:15
    Diverge: Job-Stories, Six-Ups & Storyboards 11:30
    Lunch 12:15
    Converge: Validation Table 1:00
    Converge: Assumption Matching 1:30
    Converge: Sketching 2:00
    Break 3:00
    Prototype: Build & Interview Guide 3:15
    Test: Test 1, Test 2 3:45
    Test: Debrief 4:00
    What’s Next? 4:15
    Workshop Retrospective 4:45
    

    View Slide

55. GROUND RULES…
    

    View Slide

56. 1. Write BIG and with a Sharpie/Marker
    2. All Participate (yeah, you, the quiet one in the back!)
    3. “Yes, and…” not “No, but…” nor “Yes, but…”
    Ground Rules
    

    View Slide

57. READY?
    

    View Slide

58. YOUR CHALLENGE
    

    View Slide

59. SENIORS + TECHNOLOGY
    In 2016, baby boomers will be
    between ages 52 and 70
    

    View Slide

60. http://bit.ly/mtpdsmktinfo
    

    View Slide

61. DEMOGRAPHIC SHIFTS
    ○ The number of Americans ages 65 and older is
    projected to more than double from 46 million today
    to over 98 million by 2060, and the 65-and-older age
    group’s share of the total population will rise to
    nearly 24 percent from 15 percent.
    ○ The older population is becoming more racially and
    ethnically diverse. Between 2014 and 2060 the
    share of the older population that is non-Hispanic
    white is projected to drop by 24 percentage points,
    from 78.3 percent to 54.6 percent.
    ○ The changing racial/ethnic composition of the
    population under age 18, relative to those ages 65
    and older, has created a “diversity gap” between
    generations.
    ○ Average U.S. life expectancy increased from 68
    years in 1950 to 79 years in 2013, in large part due to
    the reduction in mortality at older ages.
    ○ The gender gap in life expectancy is narrowing. In
    1990, there was a seven-year gap in life expectancy
    between men and women. By 2013, this gap had
    narrowed to less than five years (76.4 years versus
    81.2 years).
    SOURCE: PRB.ORG
    

    View Slide

62. POSITIVE TRENDS
    ○ Education levels are increasing. Among
    people ages 65 and older in 1965, only 5
    percent had completed a bachelor’s degree or
    more. By 2014, this share had risen to 25
    percent.
    ○ Average U.S. life expectancy increased from
    68 years in 1950 to 79 years in 2013, in large
    part due to the reduction in mortality at older
    ages.
    ○ The gender gap in life expectancy is
    narrowing. In 1990, there was a seven-year
    gap in life expectancy between men and
    women. By 2013, this gap had narrowed to less
    than five years (76.4 years versus 81.2 years).
    ○ The poverty rate for Americans ages 65 and
    older has dropped sharply during the past 50
    years, from nearly 30 percent in 1966 to 10
    percent today.
    SOURCE: PRB.ORG
    

    View Slide

63. CHALLENGES
    ○ Obesity rates among older adults have been
    increasing, standing at about 40 percent of 65-to-74-
    year-olds in 2009-2012.
    ○ There are wide economic disparities across different
    population subgroups. Among adults ages 65 and
    older, 18 percent of Latinos and 19 percent of African
    Americans lived in poverty in 2014—more than twice
    the rate among older non-Hispanic whites (8
    percent).
    ○ More older adults are divorced compared with
    previous generations. The share of divorced women
    ages 65 and older increased from 3 percent in 1980
    to 13 percent in 2015, and for men from 4 percent to
    11 percent during the same period.
    ○ More than one-fourth (27 percent) of women ages
    65 to 74 lived alone in 2014, and this share jumps to
    42 percent among women ages 75 to 84, and to 56
    percent among women ages 85 and older.
    ○ The aging of the baby boom generation could fuel a
    75 percent increase in the number of Americans
    ages 65 and older requiring nursing home care, to
    about 2.3 million in 2030 from 1.3 million in 2010.
    ○ Demand for elder care will also be fueled by a steep
    rise in the number of Americans living with
    Alzheimer’s disease, which could nearly triple by
    2050 to 14 million, from 5 million in 2013.
    SOURCE: PRB.ORG
    

    View Slide

64. View Slide

65. View Slide

66. http://bit.ly/mtpdsmktinfo
    

    View Slide

67. UNDERSTAND
    GET THE BACKGROUND
    Rules of the Design Sprint
    Parking Lot
    Hopes & Fears
    Assumptions
    KNOW THE USER
    Who / Do
    Personas
    User Journey Map
    DEFINE THE PROBLEM
    Problem Statement
    Problem Reframe
    WRAP-UP
    Daily Retrospective
    

    View Slide

68. YOU ARE HERE
    YOU WILL GET HERE
    

    View Slide

69. ASSUMPTIONS
    BACKGROUND INSIGHTS
    “WHO”
    JOURNEY
    PROBLEM
    STATEMENT
    REFRAME
    PHASE 2
    INPUT
    

    View Slide

70. HOPES + FEARS
    

    View Slide

71. HOPES FEARS
    

    View Slide

72. Instructions
    1. Each individual:
    a. Write “Hopes” on one color post it (one per note)
    b. Write “Fears” on a second color
    2. Be consistent with your sub-team on colors
    3. Place in a two-column grid
    4. As a group, examine the similarities, discuss differences
    10
    MINUTES
    

    View Slide

73. WHO? | DO?
    

    View Slide

74. WHO DO
    Partners, Spouses
    Co-workers
    Boss
    Influence decisions
    Recommend hotels, flights
    Approves travel budget
    

    View Slide

75. Instructions
    1. Create two columns, “Who” and “Do”
    2. Note each stakeholder in the “Who” column
    (Ex: Sarah the Swimmer, or Gary the Gardener)
    3. Write what they typically do today in the “Do” column
    4. Note: It’s not what we want them to do, but what they do now
    5. Make an exhaustive list
    15
    MINUTES
    

    View Slide

76. WHAT PROBLEMS DO
    THEY HAVE?
    

    View Slide

77. Problem Current Sol’n
    Can’t decide
    Fears of being taken
    advantage of
    Cost
    Goes to Hotel restaurant
    Orders room-service
    Eats McDonald’s
    

    View Slide

78. Instructions
    1. Pick one or two “Whos”
    2. Create two columns, “Problem” and “Solved by..”
    3. Write the problem they experience today in the “Problem”
    column
    4. Reference the “Do” on how they currently solve the problem
    and describe how they work around the problem
    15
    MINUTES
    

    View Slide

79. PERSONAS
    

    View Slide

80. View Slide

81. View Slide

82. David
    60 years old, Retail clerk
    BACKGROUND
    ○ David is a 60 year old grandad. Recently retired, David
    spends most days pottering around the garden and
    playing golf. At weekends, he enjoys walking in the
    countryside with his wife, Carol. He is currently searching
    to book a vacation on the Internet.
    ○ Roger is comfortable using the computer. Prior to
    retirement, he used the company's intranet on a regular
    basis throughout each workday. After retirement, he
    upgraded his home computer to a new Macbook.
    ○ David doesn’t see himself as old, particularly as he helps
    care for his mother-in-law, Rose, who is 83.
    FRUSTRATIONS
    ○ Although generally fit and healthy, David has become hard
    of hearing, but struggles to accept it. He does have a
    hearing aid and, like his reading glasses, it is another thing
    that Carol often has to search for.
    “I’m interested to learn to use Facebook, Twitter and the
    Internet on my smartphone, but nobody is available to teach
    me. I think it would be beneficial for me to know these things,
    so that it is easier to connect with my customers.”
    SOURCE: UI ACCESS, PRB.ORG, INCLUSIVE DESIGN TOOLKIT
    KEY QUESTIONS
    ○
    ○
    ○
    

    View Slide

83. Rose
    83 years old, retired, single
    BACKGROUND
    ○ Rose is an 83 year old great grandmother. Rose lives a 15
    minutes drive away from David and Carol. Although fiercely
    independent, she struggles with everyday tasks like shopping,
    cooking and housework. Carol and David need to come round
    most days to help.
    FRUSTRATIONS
    ○ Rose has age-related macular degeneration, which causes
    blurred central vision in her left eye. Her vision has gotten
    progressively worse over the past three years. When reading
    or doing crossword puzzles, she needs brighter light and
    sometimes uses a magnifier.end highlight. Rose has come to
    accept her poor vision as a reality.
    ○ She has a slight tremor in her right hand. She is happy to
    report that this does not affect her gardening. She notices that
    some activities, such as writing and cooking, are affected by
    the tremor. When she uses the computer she experiences
    some difficulty in using a mouse, especially if the button or link
    she's trying to hit is fairly small.end highlight.
    “New smartphones are very expensive, yet are not even
    durable. It would be a big loss if it accidentally falls from my
    hand and crashes.”
    SOURCE: UI ACCESS, PRB.ORG, INCLUSIVE DESIGN TOOLKIT
    KEY QUESTIONS
    ○
    ○
    ○
    

    View Slide

84. OTHER BACKGROUND?
    

    View Slide

85. Additional Background
    ○ Market research
    ○ User personas & Buyer personas
    ○ Competition and/or Substitutes
    ○ Support information (complaints, bugs, etc)
    ○ Other product data… (if product exists)
    

    View Slide

86. ASSUMPTIONS:
    WHAT YOU THINK YOU KNOW
    

    View Slide

87. CONNECT 9 DOTS.
    WITH 4 OR LESS STRAIGHT LINES.
    DO NOT LIFT YOUR PEN.
    

    View Slide

88. CONNECT 9 DOTS.
    WITH 4 OR LESS STRAIGHT LINES.
    DO NOT LIFT YOUR PEN.
    

    View Slide

89. CONNECT 9 DOTS.
    WITH 4 OR LESS STRAIGHT LINES.
    DO NOT LIFT YOUR PEN.
    

    View Slide

90. LOW
    IMPORTANCE
    HIGH
    IMPORTANCE
    HIGH RISK
    LOW RISK
    

    View Slide

91. LOW
    IMPORTANCE
    HIGH
    IMPORTANCE
    HIGH RISK
    LOW RISK
    HIGH IMPORTANCE
    HIGH RISK
    HIGH IMPORTANCE
    LOW RISK
    LOW IMPORTANCE
    LOW RISK
    LOW IMPORTANCE
    HIGH RISK
    

    View Slide

92. LOW
    IMPORTANCE
    HIGH
    IMPORTANCE
    HIGH RISK
    LOW RISK
    HIGH IMPORTANCE
    HIGH RISK
    HIGH IMPORTANCE
    LOW RISK
    LOW IMPORTANCE
    LOW RISK
    LOW IMPORTANCE
    HIGH RISK
    

    View Slide

93. View Slide

94. View Slide

95. Instructions
    1. Create a 2x2 grid
    2. Individually place assumptions on the grid
    3. As a group, examine the similarities, discuss differences
    4. Place onto Quadrant: Importance vs Risk
    10
    MINUTES
    

    View Slide

96. WHAT’S THEIR JOURNEY?
    

    View Slide

97. View Slide

98. AWARENESS
    LEARN
    MORE
    GET
    DETAILS
    PLAN
    CONFIRM
    ITINERARY
    INFORM
    SPOUSE
    PURCHASE
    GET
    TIX
    SAVE
    MONEY
    TRAVEL
    ARRIVE
    SAFELY
    DINE
    ? ?
    STRESS
    FREE
    PHASES
    GOALS
    EMOTIONS
    :)
    :]
    :|
    :\
    EDUCATE
    MOBILE
    NOTIFICAT
    ION
    SHARING
    IN-APP
    PURCH
    SAVED
    CREDIT
    CARD
    ?
    ACTIONS
    SHARE
    INFORM
    FRIENDS
    SHOW
    OFF
    :D
    SHARE
    BUTTON
    

    View Slide

99. View Slide

100. View Slide

101. WHAT ARE YOU SOLVING
     FOR?
     

     View Slide

102. ASSUMPTIONS
     BACKGROUND INSIGHTS
     “WHO”
     JOURNEY
     

     View Slide

103. ASSUMPTIONS
     BACKGROUND INSIGHTS
     “WHO”
     JOURNEY
     PROBLEM
     STATEMENT
     

     View Slide

104. What’s the need?
     

     View Slide

105. ESTABLISHED EMERGING
     EXPLICIT
     IMPLICIT
     

     View Slide

106. Problem Statement
     A problem statement is a challenge that
     has business value for a persona
     INSPIRED BY: JEFF LASH
     

     View Slide

107. Problem Statement
     A problem statement is a challenge that
     has business value for a persona
     INSPIRED BY: JEFF LASH
     

     View Slide

108. Problem Statement
     A problem statement is a challenge that
     has business value for a persona
     INSPIRED BY: JEFF LASH
     

     View Slide

109. Problem Statement
     A problem statement is a challenge that
     has business value for a persona
     INSPIRED BY: JEFF LASH
     

     View Slide

110. Problem Statement
     A problem statement is a challenge that
     has business value for a persona
     WHAT
     WHY WHO
     INSPIRED BY: JEFF LASH
     

     View Slide

111. Example
     INSPIRED BY: JEFF LASH
     

     View Slide

112. Example
     Human resources lacks
     recruiting software
     INSPIRED BY: JEFF LASH
     

     View Slide

113. Example
     Human resources lacks
     recruiting software
     BAD
     INSPIRED BY: JEFF LASH
     

     View Slide

114. Example
     Human resources lacks
     recruiting software
     Human resource struggles to
     hire top talent to maintain a
     competitive advantag
     BAD
     INSPIRED BY: JEFF LASH
     

     View Slide

115. Example
     Human resources lacks
     recruiting software
     Human resource struggles to
     hire top talent to maintain a
     competitive advantag
     BAD
     GOOD
     INSPIRED BY: JEFF LASH
     

     View Slide

116. Problem Statement
     Human Resources struggle to hire top
     talent to maintain a competitive advantage
     WHAT WHY
     WHO
     INSPIRED BY: JEFF LASH
     

     View Slide

117. View Slide

118. Problem Statement
     Students don’t receive enough guidance to
     develop skills that help them learn & flourish
     WHAT WHY
     WHO
     INSPIRED BY: JEFF LASH
     

     View Slide

119. WHAT ARE YOU SOLVING
     FOR?
     really
     

     View Slide

120. ASSUMPTIONS
     BACKGROUND INSIGHTS
     “WHO”
     JOURNEY
     PROBLEM
     STATEMENT
     REFRAME
     

     View Slide

121. REFRAME?
     

     View Slide

122. View Slide

123. THERE’S NO
     OPPORTUNITY,
     NOBODY IS
     WEARING ANY
     SHOES!
     

     View Slide

124. THERE’S NO
     OPPORTUNITY,
     NOBODY IS
     WEARING ANY
     SHOES!
     THERE’S A HUGE
     OPPORTUNITY,
     NOBODY IS
     WEARING ANY
     SHOES!
     

     View Slide

125. Title (H1)
     PROBLEM SOLUTION
     

     View Slide

126. Title (H1)
     PROBLEM SOLUTION
     Water on the floor Mop
     

     View Slide

127. Title (H1)
     PROBLEM SOLUTION
     Water on the floor Mop
     WHY? Leaky pipe Fix pipe
     

     View Slide

128. Title (H1)
     PROBLEM SOLUTION
     Water on the floor Mop
     WHY? Leaky pipe Fix pipe
     WHY? Too much pressure Lower pressure
     

     View Slide

129. Title (H1)
     PROBLEM SOLUTION
     Water on the floor Mop
     WHY? Leaky pipe Fix pipe
     WHY? Too much pressure Lower pressure
     WHY? Pressure regulator Replace regulator
     

     View Slide

130. Title (H1)
     PROBLEM SOLUTION
     Water on the floor Mop
     WHY? Leaky pipe Fix pipe
     WHY? Too much pressure Lower pressure
     WHY? Pressure regulator Replace regulator
     WHY? Maintenance schedule More frequent inspection
     

     View Slide

131. YOU WERE HERE
     YOU WILL GET HERE
     YOU ARE HERE
     

     View Slide

132. DAILY RETROSPECTIVE
     

     View Slide

133. Daily Retro
     1. What was awesome today?
     2. What should we change to make tomorrow more
     awesome?
     

     View Slide

134. DIVERGE
     GEAR UP
     Review Agenda and Rules
     Pitch Practice
     Understand Recap
     Job-Stories
     GENERATE SOLUTIONS
     Mind Map
     6-Ups (aka Crazy Eights)
     Storyboard
     Silent critique
     Group critique
     WRAP-UP
     Daily Retrospective
     

     View Slide

135. Agenda
     TOPIC TIME
     Welcome + Intro 9:30
     Design Sprint Overview 9:45
     Pre-Sprint Work 10:00
     Understand: Hopes & Fears, WHO/DO 9:45
     Break 11:00
     Problem/Solution, Personas 11:10
     Problem Statement 11:15
     Diverge: Job-Stories, Six-Ups & Storyboards 11:30
     Lunch 12:15
     Converge: Validation Table 1:00
     Converge: Assumption Matching 1:30
     Converge: Sketching 2:00
     Break 3:00
     Prototype: Build & Interview Guide 3:15
     Test: Test 1, Test 2 3:45
     Test: Debrief 4:00
     What’s Next? 4:15
     Workshop Retrospective 4:45
     

     View Slide

136. When ___
     I need__
     So that___
     JOB STORY SIX UP STORYBOARD
     

     View Slide

137. When ___
     I need__
     So that___
     JOB STORY SIX UP STORYBOARD
     

     View Slide

138. When ___
     I need__
     So that___
     JOB STORY SIX UP STORYBOARD
     

     View Slide

139. AWARENESS
     LEARN
     MORE
     GET
     DETAILS
     PLAN
     CONFIRM
     ITINERARY
     INFORM
     SPOUSE
     PURCHASE
     GET
     TIX
     SAVE
     MONEY
     TRAVEL
     ARRIVE
     SAFELY
     SHARE
     INFORM
     FRIENDS
     SHOW
     OFF
     STRESS
     FREE
     PHASES
     GOALS
     EMOTIONS
     :D
     :)
     :]
     :|
     :\
     EDUCATE
     MOBILE
     NOTIFICAT
     ION
     SHARING
     IN-APP
     PURCH
     SAVED
     CREDIT
     CARD
     SHARE
     BUTTON
     ACTIONS
     WHEN I FIRST LEAN ABOUT
     AN UPCOMING TRIP, I NEED
     TO KNOW DETAILS OF
     THAT AREA SO THAT I CAN
     NAVIGATE SAFELY
     JOB STORY
     WHEN I GO TO MAKE
     ANOTHER PURCHASE, I
     WANT TO QUICKLY FINISH
     BECAUSE I HATE TYPING IN
     MY INFORMATION OVER
     AND OVER.
     

     View Slide

140. JOB STORIES
     

     View Slide

141. “JOB?”
     

     View Slide

142. WHEN ___SITUATION___,
     I WANT/NEED __MOTIVATION__,
     SO THAT / BECAUSE __OUTCOME__.
     

     View Slide

143. WHEN IT’S 3PM AND I’M SLEEPY,
     I NEED A PICK-ME-UP,
     SO THAT I CAN BE ALERT FOR MY
     TEAM.
     

     View Slide

144. AWARENESS
     LEARN
     MORE
     GET
     DETAILS
     EDUCATE
     PLAN
     CONFIRM
     ITINERARY
     INFORM
     SPOUSE
     MOBILE
     NOTIFICAT
     ION
     SHARING
     PURCHASE
     GET
     TIX
     SAVE
     MONEY
     IN-APP
     PURCH
     SAVED
     CREDIT
     CARD
     TRAVEL
     ARRIVE
     SAFELY
     SHARE
     INFORM
     FRIENDS
     SHOW
     OFF
     SHARE
     BUTTON
     STRESS
     FREE
     PHASES
     GOALS
     OPPORTUNITIES
     WHEN I FIRST LEAN ABOUT
     AN UPCOMING TRIP, I NEED
     TO KNOW DETAILS OF THAT
     AREA SO THAT I CAN
     NAVIGATE SAFELY
     JOB STORY
     EMOTIONS
     :D
     :)
     :]
     :|
     :\
     

     View Slide

145. AWARENESS
     LEARN
     MORE
     GET
     DETAILS
     EDUCATE
     PLAN
     CONFIRM
     ITINERARY
     INFORM
     SPOUSE
     MOBILE
     NOTIFICAT
     ION
     SHARING
     PURCHASE
     GET
     TIX
     SAVE
     MONEY
     IN-APP
     PURCH
     SAVED
     CREDIT
     CARD
     TRAVEL
     ARRIVE
     SAFELY
     SHARE
     INFORM
     FRIENDS
     SHOW
     OFF
     SHARE
     BUTTON
     STRESS
     FREE
     PHASES
     GOALS
     OPPORTUNITIES
     WHEN I FIRST LEAN ABOUT
     AN UPCOMING TRIP, I NEED
     TO KNOW DETAILS OF THAT
     AREA SO THAT I CAN
     NAVIGATE SAFELY
     JOB STORY
     EMOTIONS
     :D
     :)
     :]
     :|
     :\
     WHEN I FIRST LEAN ABOUT
     AN UPCOMING TRIP, I NEED
     TO KNOW DETAILS OF THAT
     AREA SO THAT I CAN
     WHEN I FIRST LEAN ABOUT
     AN UPCOMING TRIP, I NEED
     TO KNOW DETAILS OF THAT
     AREA SO THAT I CAN
     NAVIGATE SAFELY
     WHEN I FIRST LEAN ABOUT
     AN UPCOMING TRIP, I NEED
     TO KNOW DETAILS OF THAT
     AREA SO THAT I CAN
     NAVIGATE SAFELY
     WHEN I FIRST LEAN ABOUT
     AN UPCOMING TRIP, I NEED
     TO KNOW DETAILS OF THAT
     AREA SO THAT I CAN
     NAVIGATE SAFELY
     WHEN I FIRST LEAN ABOUT
     AN UPCOMING TRIP, I NEED
     TO KNOW DETAILS OF THAT
     AREA SO THAT I CAN
     NAVIGATE SAFELY
     WHEN I FIRST LEAN ABOUT
     AN UPCOMING TRIP, I NEED
     TO KNOW DETAILS OF THAT
     AREA SO THAT I CAN
     NAVIGATE SAFELY
     WHEN I FIRST LEAN ABOUT
     AN UPCOMING TRIP, I NEED
     TO KNOW DETAILS OF THAT
     WHEN I FIRST LEAN ABOUT
     AN UPCOMING TRIP, I NEED
     TO KNOW DETAILS OF THAT
     AREA SO THAT I CAN
     NAVIGATE SAFELY
     WHEN I FIRST LEAN ABOUT
     AN UPCOMING TRIP, I NEED
     TO KNOW DETAILS OF THAT
     AREA SO THAT I CAN
     NAVIGATE SAFELY
     WHEN I FIRST LEAN ABOUT
     AN UPCOMING TRIP, I NEED
     TO KNOW DETAILS OF THAT
     AREA SO THAT I CAN
     NAVIGATE SAFELY
     WHEN I FIRST LEAN ABOUT
     AN UPCOMING TRIP, I NEED
     TO KNOW DETAILS OF THAT
     AREA SO THAT I CAN
     WHEN I FIRST LEAN ABOUT
     AN UPCOMING TRIP, I NEED
     TO KNOW DETAILS OF THAT
     AREA SO THAT I CAN
     NAVIGATE SAFELY
     WHEN I FIRST LEAN ABOUT
     AN UPCOMING TRIP, I NEED
     TO KNOW DETAILS OF THAT
     AREA SO THAT I CAN
     

     View Slide

146. Instructions
     1. Identify one phase of a Journey map to focus on
     2. Write the situation the persona is in, what are their
     motivations and what their desires outcomes are.
     3. As a group, work through each journey, individually writing
     job-stores for that phase.
     5
     MINUTES
     

     View Slide

147. SIX-UPS
     

     View Slide

148. View Slide

149. MOAR IDEAS?!
     

     View Slide

150. Generating more ideas: S.C.A.M.P.E.R.
     S – Substitute
     C – Combine
     A – Adapt
     M – Modify
     P – Put to another use
     E – Eliminate
     R – Reverse
     

     View Slide

151. Instructions
     1. Generate 6 (or 8) DIFFERENT solutions to the job-story
     2. One idea in 60 (or 45) seconds
     3. DRAW don’t write
     4. Avoid self-censorship
     5. Share with neighbor (2m each) to decide which ideas to
     storyboard
     6
     MINUTES
     

     View Slide

152. STORYBOARDS
     

     View Slide

153. View Slide

154. DRAW FRAME 1
     HEADLINE
     FRAME 1 OPENING
     DRAW FRAME 2
     FRAME 2 MIDDLE
     FRAME 3 RESOLVE
     DRAW FRAME 3
     

     View Slide

155. View Slide

156. Instructions
     1. Pick one idea square from a 6-up
     2. Place 3 Post-its on letter paper
     3. Think: Beginning-Middle-End
     4. Draw on Post-It & Write on Paper
     5. It should be written clearly so
     others can read it
     20
     MINUTES
     

     View Slide

157. JOB STORY
     SIX-UP
     STORY BOARD
     

     View Slide

158. Dot Vote
     

     View Slide

159. View Slide

160. JOB STORY JOB STORY
     

     View Slide

161. Outputs
     UNDERSTAND DIVERGE
     Problem Statement
     Assumptions Grid
     Journey Map
     Target Personas
     Storyboards
     

     View Slide

162. CONVERGE
     GET STARTED
     Review Agenda and Rules
     Diverge Recap
     DECISION CRITERIA
     $100 Test
     Assumptions Table
     SKETCHING
     Sketching - I
     Ritual Dissent
     Team Sketching – II
     WRAP-UP
     Workshop Retrospective
     

     View Slide

163. Outputs
     UNDERSTAND DIVERGE CONVERGE
     Problem Statement
     Assumptions Grid
     Journey Map
     Target Personas
     Storyboards Assumptions Table
     Prototype Sketches
     

     View Slide

164. ASSUMPTION MATCHING
     

     View Slide

165. Storyboards Existing
     Assumptions
     New
     Assumptions
     

     View Slide

166. View Slide

167. RANKING WITH $100 TEST
     

     View Slide

168. Instructions: $100 Test
     1. Review Assumptions: Add/Edit/Remove
     2. Each participant gets “$100”
     3. Invest “$” on assumptions that are critical &
     need validation (In top quadrant)
     4. Tally the “$”
     5. Rearrange Assumptions high to low
     6. Rewrite if necessary
     

     View Slide

169. Instructions: $100 Test
     1. Review Assumptions: Add/Edit/Remove
     2. Each participant gets “$100”
     3. Invest “$” on assumptions that are critical &
     need validation (In top quadrant)
     4. Tally the “$”
     5. Rearrange Assumptions high to low
     6. Rewrite if necessary
     15
     MINUTES
     

     View Slide

170. Assumption
     2º
     1º
     3º
     4º
     5º
     Storyboards
     

     View Slide

171. View Slide

172. VALIDATION TABLE
     

     View Slide

173. Storyboards
     

     View Slide

174. Assumption
     Storyboards
     

     View Slide

175. Test by …?
     Assumption
     Storyboards
     

     View Slide

176. Test by …? Valid if…?
     Assumption
     Storyboards
     

     View Slide

177. View Slide

178. View Slide

179. View Slide

180. Instructions: Assumption Table
     1. Add ‘Test by…’ and ‘Valid if..’ columns
     2. Fill in row-by-row:
     a. How to test that assumption?
     b. How will you know it’s untrue (or true)?
     3. Only do the top 2 assumptions (workshop)
     

     View Slide

181. Instructions: Assumption Table
     1. Add ‘Test by…’ and ‘Valid if..’ columns
     2. Fill in row-by-row:
     a. How to test that assumption?
     b. How will you know it’s untrue (or true)?
     3. Only do the top 2 assumptions (workshop)
     20
     MINUTES
     

     View Slide

182. View Slide

183. View Slide

184. View Slide

185. View Slide

186. SKETCHING I
     

     View Slide

187. Instructions: Sketching
     1. One assumption “row” per sub-team
     2. Take all the idea post-its
     3. Sketch out the prototype to validate that particular
     assumption
     

     View Slide

188. Instructions: Sketching
     1. One assumption “row” per sub-team
     2. Take all the idea post-its
     3. Sketch out the prototype to validate that particular
     assumption
     20
     MINUTES
     

     View Slide

189. View Slide

190. View Slide

191. RITUAL DISSENT
     

     View Slide

192. Instructions: Ritual Dissent
     1. Sub-team has 1 minute to describe sketch
     2. Turn around. Listen only (+ take notes)
     3. In 4 minutes others say why it’s terrible. Get hyper-critical!
     4. Sub-team can only respond with “thank you”
     5. Sub-team the re-draws based on feedback
     

     View Slide

193. Instructions: Ritual Dissent
     1. Sub-team has 1 minute to describe sketch
     2. Turn around. Listen only (+ take notes)
     3. In 4 minutes others say why it’s terrible. Get hyper-critical!
     4. Sub-team can only respond with “thank you”
     5. Sub-team the re-draws based on feedback
     4
     MINUTES
     

     View Slide

194. SKETCHING II
     

     View Slide

195. PROTOTYPE
     PROTOTYPE
     Refine sketch
     Build it!
     PLAN INTERVIEWS
     Define Questions
     Define Tasks
     Confirm Interview
     WRAP-UP
     Daily Retrospective
     

     View Slide

196. Agenda
     TOPIC TIME
     Welcome + Intro 9:30
     Design Sprint Overview 9:45
     Pre-Sprint Work 10:00
     Understand: Hopes & Fears, WHO/DO 9:45
     Break 11:00
     Problem/Solution, Personas 11:10
     Problem Statement 11:15
     Diverge: Job-Stories, Six-Ups & Storyboards 11:30
     Lunch 12:15
     Converge: Validation Table 1:00
     Converge: Assumption Matching 1:30
     Converge: Sketching 2:00
     Break 3:00
     Prototype: Build & Interview Guide 3:15
     Test: Test 1, Test 2 3:45
     Test: Debrief 4:00
     What’s Next? 4:15
     Workshop Retrospective 4:45
     

     View Slide

197. View Slide

198. PROTOTYPES
     MINIMIM VIABLE CONCEPTS
     

     View Slide

199. Physical Prototypes
     

     View Slide

200. View Slide

201. View Slide

202. View Slide

203. View Slide

204. Digital Prototypes
     

     View Slide

205. 165
     Lo
     Hi
     Interactive
     Fidelity
     Hi
     

     View Slide

206. View Slide

207. View Slide

208. View Slide

209. View Slide

210. Service Prototypes
     

     View Slide

211. Types or Service Prototype
     ○ Concept Model
     ○ Scenario
     ○ Role-Playing
     ○ Physical Model
     

     View Slide

212. Concept Model
     

     View Slide

213. Scenario
     

     View Slide

214. Role Play
     

     View Slide

215. Physical Model
     

     View Slide

216. Physical Model
     

     View Slide

217. Instructions: Prototype
     1. Make a version of your prototype to test your top
     assumptions
     2. Paper for screens
     3. Get ready to structure test interview(s)
     

     View Slide

218. Instructions: Prototype
     1. Make a version of your prototype to test your top
     assumptions
     2. Paper for screens
     3. Get ready to structure test interview(s)
     30
     MINUTES
     

     View Slide

219. INTERVIEW GUIDE
     

     View Slide

220. 1. PRE-ROLL QUESTIONS
     2. TASKS / INTERVIEW
     3. POST-ROLL QUESTIONS
     

     View Slide

221. Instructions: Interview Structure
     1. Establish background questions
     (“how do you currently…”)
     2. Determine which tasks to test prototype
     (“using this app, try to register for…”)
     3. Wrap-up questions
     (“How easy was this compared to how you do it today…?”)
     

     View Slide

222. Instructions: Interview Structure
     1. Establish background questions
     (“how do you currently…”)
     2. Determine which tasks to test prototype
     (“using this app, try to register for…”)
     3. Wrap-up questions
     (“How easy was this compared to how you do it today…?”)
     15
     MINUTES
     

     View Slide

223. TEST
     INTERVIEWS
     1
     2
     WRAP-UP
     Sprint Debrief
     Daily Retrospective
     

     View Slide

224. Agenda
     TOPIC TIME
     Welcome + Intro 9:30
     Design Sprint Overview 9:45
     Pre-Sprint Work 10:00
     Understand: Hopes & Fears, WHO/DO 9:45
     Break 11:00
     Problem/Solution, Personas 11:10
     Problem Statement 11:15
     Diverge: Job-Stories, Six-Ups & Storyboards 11:30
     Lunch 12:15
     Converge: Validation Table 1:00
     Converge: Assumption Matching 1:30
     Converge: Sketching 2:00
     Break 3:00
     Prototype: Build & Interview Guide 3:15
     Test: Test 1, Test 2 3:45
     Test: Debrief 4:00
     What’s Next? 4:15
     Workshop Retrospective 4:45
     

     View Slide

225. View Slide

226. Really?
     

     View Slide

227. ASK WHEN AND HOW QUESTIONS?
     SAY “TELL ME MORE?”
     DON’T ASK YES & NO QUESTIONS
     DON’T ASK LEADING QUESTIONS
     ALLOW FOR SILENCES
     Interviewing
     

     View Slide

228. Test 1
     

     View Slide

229. Test 2
     

     View Slide

230. RETROSPECTIVE
     what worked?
     ..was validated?
     ..did you learn?
     

     View Slide

231. View Slide

232. Test by …? Valid if…?
     Assumption We saw/heard… and that means..
     

     View Slide

233. View Slide

234. LET’S REVIEW…
     

     View Slide

235. Process
     

     View Slide

236. Process
     UNDERSTAND
     

     View Slide

237. Process
     UNDERSTAND
     

     View Slide

238. Process
     UNDERSTAND DIVERGE
     

     View Slide

239. Process
     UNDERSTAND DIVERGE
     

     View Slide

240. Process
     UNDERSTAND DIVERGE CONVERGE
     1º
     2º
     3º
     

     View Slide

241. Process
     UNDERSTAND DIVERGE CONVERGE PROTOTYPE
     1º
     2º
     3º
     

     View Slide

242. Process
     UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST
     1º
     2º
     1º
     2º
     3º
     

     View Slide

243. Process
     UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST
     1º
     2º
     ✓
     X
     1º
     2º
     3º
     

     View Slide

244. Outputs
     

     View Slide

245. Outputs
     UNDERSTAND
     WHO | DO
     Problem/Solution
     Assumptions Grid
     Personas
     Problem Statement
     

     View Slide

246. Outputs
     UNDERSTAND DIVERGE
     WHO | DO
     Problem/Solution
     Assumptions Grid
     Personas
     Problem Statement
     Storyboards
     

     View Slide

247. Outputs
     UNDERSTAND DIVERGE CONVERGE
     WHO | DO
     Problem/Solution
     Assumptions Grid
     Personas
     Problem Statement
     Storyboards Assumptions Table
     Prototype Sketches
     

     View Slide

248. Outputs
     UNDERSTAND DIVERGE CONVERGE PROTOTYPE
     WHO | DO
     Problem/Solution
     Assumptions Grid
     Personas
     Problem Statement
     Storyboards Assumptions Table
     Prototype Sketches
     Prototype
     Test Guide
     Participant List
     

     View Slide

249. Outputs
     UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST
     WHO | DO
     Problem/Solution
     Assumptions Grid
     Personas
     Problem Statement
     Storyboards Assumptions Table
     Prototype Sketches
     Prototype
     Test Guide
     Participant List
     Interviews
     Validation
     

     View Slide

250. “WHAT DO I DO NOW?!?”
     

     View Slide

251. }
     }
     }
     DESIGN SPRINT
     INTERVALS
     AGILE DEVELOPMENT
     Understand
     Diverge
     Prototype
     Test
     Converge
     WEEK 1
     Refine
     Build
     Test
     WEEK 2
     Refine
     Build
     Test
     WEEK 3
     Refine
     Build
     Test
     WEEK 4
     Refine
     Build
     Test
     WEEK n
     

     View Slide

252. ASSUMPTIONS
     PROTOTYPE
     TEST
     LEARN
     

     View Slide

253. Lean Startup?
     Lean UX?
     

     View Slide

254. LEARN
     BUILD MEASURE
     PRODUCT
     DATA
     IDEAS
     

     View Slide

255. BUILD
     BUILD BUILD
     PRODUCT
     PRODUCT
     PRODUCT
     Credit: Wolf Bruening
     

     View Slide

256. LEARN
     BUILD MEASURE
     PRODUCT
     DATA
     IDEAS
     START HERE?
     

     View Slide

257. INTEGRATING INTO
     _(YOUR COMPANY)_
     

     View Slide

258. IDEA LAUNCH
     STEERING
     COMMITTEE
     H3 PROJECT
     DS DS
     ? ?
     

     View Slide

259. AGENDA HACKS…
     

     View Slide

260. Agenda: Shorter day - 10a to 4p
     Monday 10a to 4p
     UNDERSTAND
     Intro to Design Sprint
     Intro to Understand
     Problem Statement
     Existing research
     Facts & Assumptions
     Reframe
     Personas
     Challenge Maps
     Daily Retro
     Tuesday 10a to 4p
     DIVERGE
     Intro to Diverge
     Recap Day 1
     Job Stories
     Diverge Cycle
     Mind Map
     SixUps
     Storyboard
     Critique
     Daily Retro

     Wednesday 10a to 4p
     CONVERGE
     Intro to Converge
     Recap Phase 2
     Assumptions Table /
     $100 Test
     Identify Alternatives
     Team Sketch I
     Ritual Dissent
     Team Sketch II
     Daily Retro

     Thursday
     PROTOTYPE
     Build prototype
     Define Test Plan
     Confirm Interviews

     Friday
     TEST
     Interview #1
     Interview #2
     Interview #3
     Interview #4
     Interview #5
     Friday
     RETRO & DEBRIEF
     Sprint Retro
     

     View Slide

261. Agenda: Invitee Hack
     Core Team Exec Participation
     Monday 10a to 4p
     UNDERSTAND
     Intro to Design Sprint
     Intro to Understand
     Problem Statement
     Existing research
     Facts & Assumptions
     Reframe
     Personas
     Challenge Maps
     Daily Retro
     Tuesday 10a to 4p
     DIVERGE
     Intro to Diverge
     Recap Day 1
     Job Stories
     Diverge Cycle
     Mind Map
     SixUps
     Storyboard
     Critique
     Daily Retro

     Wednesday 10a to 4p
     CONVERGE
     Intro to Converge
     Recap Phase 2
     Assumptions Table /
     $100 Test
     Identify Alternatives
     Team Sketch I
     Ritual Dissent
     Team Sketch II
     Daily Retro

     Thursday
     PROTOTYPE
     Build prototype
     Define Test Plan
     Confirm Interviews

     Friday
     TEST
     Interview #1
     Interview #2
     Interview #3
     Interview #4
     Interview #5
     Friday
     RETRO & DEBRIEF
     Sprint Retro
     Designer/Maker/Engineer
     

     View Slide

262. Day 1
     UNDERSTAND
     Intro to Design Sprint
     Intro to Understand
     Problem Statement
     Existing research
     Facts & Assumptions
     Reframe
     Personas
     Challenge Maps
     Daily Retro
     Day 2
     DIVERGE & CONVERGE
     Intro to Diverge
     Recap Day 1
     Job Stories
     Diverge Cycle
     Assumptions Table / $100 Test
     Identify Alternatives
     Team Sketch I
     Ritual Dissent
     Day 3
     PROTOTYPE
     Build prototype
     Define Test Plan
     Confirm Interviews

     Day 4
     TEST
     Interview #1
     Interview #2
     Interview #3
     Interview #4
     Interview #5
     Day 4 or Day 5
     RETRO & DEBRIEF
     Sprint Retro
     Agenda: Four Day Hack
     

     View Slide

263. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
     UNDERSTAND DIVERGE CONVERGE
     PROTOTYPE TEST
     Week 1
     Week 2
     PREP
     DEBRIEF
     Agenda: Two-Week Hack
     

     View Slide

264. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
     UNDERSTAND
     DIVERGE CONVERGE
     PROTOTYPE
     TEST
     Week 1
     Week 2
     Week 3
     Week 4
     PREP
     BUILD, BUILD, BUILD!
     DIGEST
     DEBRIEF
     Agenda: Four Week Hack
     

     View Slide

265. Preparation / Research
     IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN PREP
     MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
     Design Sprint
     UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST
     Iteration 1
     ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF
     Final Iteration
     ASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO
     Agenda: Four Week Hack Alternate
     

     View Slide

266. OTHER TOOLS?
     

     View Slide

267. View Slide

268. View Slide

269. How to §@%& it Up?
     

     View Slide

270. Design Sprint
     ains
     

     View Slide

271. Design Sprint
     ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule
     ains
     

     View Slide

272. Design Sprint
     ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule
     ○ “Let’s focus on this textbox.” — More ambiguous = better
     ains
     

     View Slide

273. Design Sprint
     ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule
     ○ “Let’s focus on this textbox.” — More ambiguous = better
     ○ “We’ll use our normal conference room” — Book it in advance (offsite
     preferable)
     ains
     

     View Slide

274. Design Sprint
     ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule
     ○ “Let’s focus on this textbox.” — More ambiguous = better
     ○ “We’ll use our normal conference room” — Book it in advance (offsite
     preferable)
     ○ “I can only be there for half of day 2” — Clear schedules
     ains
     

     View Slide

275. Design Sprint
     ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule
     ○ “Let’s focus on this textbox.” — More ambiguous = better
     ○ “We’ll use our normal conference room” — Book it in advance (offsite
     preferable)
     ○ “I can only be there for half of day 2” — Clear schedules
     ○ “Can we do it in one day?” — No. Just….NO!
     ains
     

     View Slide

276. It’s the mindset…
     

     View Slide

277. DESIGNER SCIENTIST
     EMPATHIC
     MAKER
     FORWARD LOOKING
     RIGOROUS
     EXPERIMENTAL
     HYPOTHESIS DRIVEN
     

     View Slide

278. DESIGNTIST
     

     View Slide

279. Problem-Solution-Why
     

     View Slide

280. Problem-Solution-Why
     Water on the floor —> Mop
     

     View Slide

281. Problem-Solution-Why
     Water on the floor —> Mop
     WHY? Leaky pipe —> Fix pipe
     

     View Slide

282. Problem-Solution-Why
     Water on the floor —> Mop
     WHY? Leaky pipe —> Fix pipe
     WHY? Too much pressure —> Lower pressure
     

     View Slide

283. Problem-Solution-Why
     Water on the floor —> Mop
     WHY? Leaky pipe —> Fix pipe
     WHY? Too much pressure —> Lower pressure
     WHY? Pressure Regulator —> Replace Regulator
     

     View Slide

284. Problem-Solution-Why
     Water on the floor —> Mop
     WHY? Leaky pipe —> Fix pipe
     WHY? Too much pressure —> Lower pressure
     WHY? Pressure Regulator —> Replace Regulator
     WHY? Maintenance Schedule —> More frequent inspection
     

     View Slide

285. SCIENTIFIC
     METHOD
     DESIGN
     PROCESS
     AGILE
     PHILOSOPHY design
     sprint
     

     View Slide

286. There is no substitute for
     critical thinking.
     C. Todd Lombardo
     THAT GUY, FRESH TILLED SOIL
     

     View Slide

287. Not just mindset… belief!
     

     View Slide

288. TITLE (H1)
     

     View Slide

289. What do you believe?
     NEED BELIEF ACTION RESULT
     Source: Liminal Thinking: D. Gray
     

     View Slide

290. Source: Liminal Thinking: D. Gray
     

     View Slide

291. View Slide

292. WHAT
     IS
     RIGHT?
     

     View Slide

293. WHO
     IS
     RIGHT?
     WHAT
     IS
     RIGHT?
     

     View Slide

294. Life is too short to build
     something nobody wants.
     Ash Maurya
     AUTHOR, RUNNING LEAN
     

     View Slide

295. FALL
     2017
     productroadmapping.com
     

     View Slide

296. ctodd@freshtilledsoil.com
     http://bit.ly/mtp2017-ds
     @iamctodd
     

     View Slide