Breaking Through The Noise

P R E S E N T A T I
O N B Y J E S S E S H O W A L T E R Breaking Through the Noise Branding & Social Media for Non-Profits

Designer | Developer | Content Creator Hello! I Am Jesse
Showalter @iamjesseshow

of Social Media is Technology of Branding is Aesthetic need
help 10% 10% 99% Fun Facts Branding & Social Media

The quick and dirty version Your Brand 1

Your brand is what other people say about you when
you’re not in the room. “

1. Know who you are Define Differentiate Describe

2. Shape your brand Every brand can be linked to
a type of person. We call this your “brand persona”

websites, business cards, etc… are all easy after this Run
your Brand Persona through the gauntlet Where they don’t match up… realign 3. Test Your Brand

4. Stay in your Lane

5. Build Your Story Stories are the most powerful form
of communication the world has and will ever know. What’s your story?

www.jesseshowalter.com/surveys

The quick and dirty version Social Media 2

What metric will you use to track success? - Clicks?
- Emails? - Donations? How? What do want to grow on social media? - Create Fanbase? - Brand Awareness? - Fundraise? Why? 1. Set Goals

30x more successful People that write down their goals

Go where they are Gather Make Assumptions at the start
if you must 2. Know Your Audience

Male Female Age Facebook 52% 48% 30-49 Twitter 53% 47%
18-29 Instagram 42% 58% 18-29 Pinterest 40% 60% 30-49 YouTube 55% 45% 18-49 Quick Breakdown

If your brand persona wouldn’t say it… don’t say it
3. Always on Brand don’t just promote…talk about life through your brands eyes

Show your process Documentation vs Perfection Being genuine build trust,
where as veneer erodes trust 4. Quality over Quantity

Know when to outsource Do what you can when you
can Think of it like a gym routine 5. Consistency is Key Set a schedule and stick to it

You can find me at: @iamjesseshow [email protected] Any questions? Thanks!

Breaking Through The Noise

Breaking Through The Noise

Jesse Showalter

More Decks by Jesse Showalter

Other Decks in Business

Featured

Transcript

P R E S E N T A T I

Designer | Developer | Content Creator Hello! I Am Jesse

of Social Media is Technology of Branding is Aesthetic need

The quick and dirty version Your Brand 1

Your brand is what other people say about you when

1. Know who you are Define Differentiate Describe

2. Shape your brand Every brand can be linked to

websites, business cards, etc… are all easy after this Run

4. Stay in your Lane

5. Build Your Story Stories are the most powerful form

www.jesseshowalter.com/surveys

The quick and dirty version Social Media 2

What metric will you use to track success? - Clicks?

30x more successful People that write down their goals

Go where they are Gather Make Assumptions at the start

Male Female Age Facebook 52% 48% 30-49 Twitter 53% 47%

If your brand persona wouldn’t say it… don’t say it

Show your process Documentation vs Perfection Being genuine build trust,

Know when to outsource Do what you can when you

You can find me at: @iamjesseshow [email protected] Any questions? Thanks!