Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Breaking Through The Noise
Search
Jesse Showalter
November 08, 2018
Business
1
31
Breaking Through The Noise
Branding and Social Media for Non-Profits
Jesse Showalter
November 08, 2018
Tweet
Share
More Decks by Jesse Showalter
See All by Jesse Showalter
InControl Conference 2012 Honolulu
iamjesseshowalter
2
250
Other Decks in Business
See All in Business
【キャリア採用】BuySell Technologies会社説明資料
buyselltechnologies
2
58k
2023年度ICT職専門研修(海外派遣研修)報告書 No.4
tokyo_metropolitan_gov_digital_hr
0
210
kaonavi Future Deck
kaonavi
7
75k
株式会社スピークバディ 会社紹介資料
speakbuddy
1
210k
アジアクエスト会社紹介資料 / We invite you!
asiaquest
7
70k
BYARDエレベーターピッチ_Startup Aquarium2024
shunsuke_takeuchi
PRO
0
210
株式会社イージーエックス会社紹介資料
geeeeorge
0
260
culturebook
salesmarker
PRO
0
2.3k
株式会社エビリー_会社紹介資料_ビジネス
eviryr_recruit
0
1.2k
2023年度ICT職専門研修(海外派遣研修)報告書 No.1
tokyo_metropolitan_gov_digital_hr
0
210
FLUX会社紹介資料 / We are hiring
flux
4
100k
Sharing Innovations 会社説明資料
sharinginnovations
1
41k
Featured
See All Featured
What's in a price? How to price your products and services
michaelherold
236
11k
Robots, Beer and Maslow
schacon
PRO
154
7.9k
No one is an island. Learnings from fostering a developers community.
thoeni
14
2k
4 Signs Your Business is Dying
shpigford
174
21k
Web Components: a chance to create the future
zenorocha
304
41k
The Cult of Friendly URLs
andyhume
73
5.6k
Producing Creativity
orderedlist
PRO
335
39k
Become a Pro
speakerdeck
PRO
8
4.4k
Music & Morning Musume
bryan
39
5.5k
Creatively Recalculating Your Daily Design Routine
revolveconf
209
11k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
240
1.2M
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
352
28k
Transcript
P R E S E N T A T I
O N B Y J E S S E S H O W A L T E R Breaking Through the Noise Branding & Social Media for Non-Profits
Designer | Developer | Content Creator Hello! I Am Jesse
Showalter @iamjesseshow
of Social Media is Technology of Branding is Aesthetic need
help 10% 10% 99% Fun Facts Branding & Social Media
The quick and dirty version Your Brand 1
Your brand is what other people say about you when
you’re not in the room. “
1. Know who you are Define Differentiate Describe
2. Shape your brand Every brand can be linked to
a type of person. We call this your “brand persona”
websites, business cards, etc… are all easy after this Run
your Brand Persona through the gauntlet Where they don’t match up… realign 3. Test Your Brand
4. Stay in your Lane
5. Build Your Story Stories are the most powerful form
of communication the world has and will ever know. What’s your story?
None
www.jesseshowalter.com/surveys
The quick and dirty version Social Media 2
What metric will you use to track success? - Clicks?
- Emails? - Donations? How? What do want to grow on social media? - Create Fanbase? - Brand Awareness? - Fundraise? Why? 1. Set Goals
30x more successful People that write down their goals
Go where they are Gather Make Assumptions at the start
if you must 2. Know Your Audience
Male Female Age Facebook 52% 48% 30-49 Twitter 53% 47%
18-29 Instagram 42% 58% 18-29 Pinterest 40% 60% 30-49 YouTube 55% 45% 18-49 Quick Breakdown
If your brand persona wouldn’t say it… don’t say it
3. Always on Brand don’t just promote…talk about life through your brands eyes
Show your process Documentation vs Perfection Being genuine build trust,
where as veneer erodes trust 4. Quality over Quantity
Know when to outsource Do what you can when you
can Think of it like a gym routine 5. Consistency is Key Set a schedule and stick to it
You can find me at: @iamjesseshow
[email protected]
Any questions? Thanks!