Breaking Through The Noise

Branding and Social Media for Non-Profits

Transcript

1. P R E S E N T A T I O N B Y J E S S E S H O W A L T E R Breaking Through the Noise Branding & Social Media for Non-Profits
2. Designer | Developer | Content Creator Hello! I Am Jesse Showalter @iamjesseshow
3. of Social Media is Technology of Branding is Aesthetic need help 10% 10% 99% Fun Facts Branding & Social Media
4. The quick and dirty version Your Brand 1
5. Your brand is what other people say about you when you’re not in the room. “
6. 1. Know who you are Define Differentiate Describe
7. 2. Shape your brand Every brand can be linked to a type of person. We call this your “brand persona”
8. websites, business cards, etc… are all easy after this Run your Brand Persona through the gauntlet Where they don’t match up… realign 3. Test Your Brand
9. 4. Stay in your Lane
10. 5. Build Your Story Stories are the most powerful form of communication the world has and will ever know. What’s your story?
12. www.jesseshowalter.com/surveys
13. The quick and dirty version Social Media 2
14. What metric will you use to track success? - Clicks? - Emails? - Donations? How? What do want to grow on social media? - Create Fanbase? - Brand Awareness? - Fundraise? Why? 1. Set Goals
15. 30x more successful People that write down their goals
16. Go where they are Gather Make Assumptions at the start if you must 2. Know Your Audience
17. Male Female Age Facebook 52% 48% 30-49 Twitter 53% 47% 18-29 Instagram 42% 58% 18-29 Pinterest 40% 60% 30-49 YouTube 55% 45% 18-49 Quick Breakdown
18. If your brand persona wouldn’t say it… don’t say it 3. Always on Brand don’t just promote…talk about life through your brands eyes
19. Show your process Documentation vs Perfection Being genuine build trust, where as veneer erodes trust 4. Quality over Quantity
20. Know when to outsource Do what you can when you can Think of it like a gym routine 5. Consistency is Key Set a schedule and stick to it
21. You can find me at: @iamjesseshow hello@jesseshowalter.com Any questions? Thanks!