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Breaking Through The Noise

Breaking Through The Noise

Branding and Social Media for Non-Profits

Jesse Showalter

November 08, 2018
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  1. P R E S E N T A T I

    O N B Y J E S S E S H O W A L T E R Breaking Through the Noise Branding & Social Media for Non-Profits
  2. of Social Media is Technology of Branding is Aesthetic need

    help 10% 10% 99% Fun Facts Branding & Social Media
  3. 2. Shape your brand Every brand can be linked to

    a type of person. We call this your “brand persona”
  4. websites, business cards, etc… are all easy after this Run

    your Brand Persona through the gauntlet Where they don’t match up… realign 3. Test Your Brand
  5. 5. Build Your Story Stories are the most powerful form

    of communication the world has and will ever know. What’s your story?
  6. What metric will you use to track success? - Clicks?

    - Emails? - Donations? How? What do want to grow on social media? - Create Fanbase? - Brand Awareness? - Fundraise? Why? 1. Set Goals
  7. Go where they are Gather Make Assumptions at the start

    if you must 2. Know Your Audience
  8. Male Female Age Facebook 52% 48% 30-49 Twitter 53% 47%

    18-29 Instagram 42% 58% 18-29 Pinterest 40% 60% 30-49 YouTube 55% 45% 18-49 Quick Breakdown
  9. If your brand persona wouldn’t say it… don’t say it

    3. Always on Brand don’t just promote…talk about life through your brands eyes
  10. Show your process Documentation vs Perfection Being genuine build trust,

    where as veneer erodes trust 4. Quality over Quantity
  11. Know when to outsource Do what you can when you

    can Think of it like a gym routine 5. Consistency is Key Set a schedule and stick to it