TAKING MOBILE APPS ONE STEP PAST PUSH INTO THE UBIQUITOUS APPLICATION

Slides from #TwilioCon

Transcript

1. TAKING MOBILE APPS ONE STEP PAST PUSH INTO THE UBIQUITOUS APPLICATION Ian Hunter Twilio Conf 2011 Monday, September 26, 2011
2. TAKING MOBILE APPS ONE STEP PAST PUSH INTO THE UBIQUITOUS APPLICATION I really hate the term ubiquitous Monday, September 26, 2011
3. wtf does it even mean? Monday, September 26, 2011
4. let’s ask the Internet Monday, September 26, 2011
5. http://www.youtube.com/watch?v=6Cf7IL_eZ38 Monday, September 26, 2011
6. wouldn’t that be swell Monday, September 26, 2011
7. who remembers the last time a movie promised us some amazing technology? Monday, September 26, 2011
8. Monday, September 26, 2011
9. what is ubiquity today? Monday, September 26, 2011
10. SMS is the ubiquitous technology Monday, September 26, 2011
11. http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ Over 5.3 billion mobile subscribers, 77% of the global population. The majority of these devices are SMS capable. 8 trillion text messages expected to be sent in 2011. Monday, September 26, 2011
12. http://www.pcmag.com/article2/0,2817,2393223,00.asp Monday, September 26, 2011
13. and even though I hate the term, it really is appropriate Monday, September 26, 2011
14. because it’s everywhere Monday, September 26, 2011
15. why is this important? Monday, September 26, 2011
16. Monday, September 26, 2011
17. Monday, September 26, 2011
18. Monday, September 26, 2011
19. what we’re doing Monday, September 26, 2011
20. The rst thing we get is a user phone number Monday, September 26, 2011
21. Per Offer User-to-User Communication • Every offer in the system receives a sequenced phone number. • The user phone number + sequenced phone number is unique. • Zaarly acts as a router to the other party whenever a message is received. • Built in under 24 hours Monday, September 26, 2011
22. Client agnostic architecture Monday, September 26, 2011
23. The guts Monday, September 26, 2011
24. Proximity Centric Noti cations • Users specify their location, or the application updates us roughly where they are. • Anytime a new listing is created in the system within a mile of them, we push it to all nearby users. Monday, September 26, 2011
25. Proximity Centric Noti cations 1 mile User User User User User User User User User User User User User Monday, September 26, 2011
26. Proximity Centric Noti cations Monday, September 26, 2011
27. SMS powers user engagement Monday, September 26, 2011
28. Notes from the eld • Know enough about your user that anytime you talk to them, it’s relevant. • Frequency is key, don’t over or under notify your users. Monday, September 26, 2011
29. @dcian ian@zaarly.com Monday, September 26, 2011
30. Monday, September 26, 2011