How to Identify Where Your Brand Needs to Be Found in the Age of AI Search (Visi Summit Dubai, Feb 2026)

Transcript

1. How to Identify Where Your Brand Needs to Be Found in the Age of AI Search Itamar Blauer Feb 4-5, 2026
4. Customers are changing 4
7. Hi! I’m Itamar 👋 Digital Strategy & SEO Consultant • Head of Marketing & Growth (UK), WhitePress® • Global SEO Speaker • Author, “Keywords for SEO” • Podcast Host, “SEO Unplugged” • Worked with $1B+ Companies • Digital Marketer Since 2008 Connect with me on LinkedIn linkedin.com/in/itamarblauer/
8. Hi! I’m Itamar 👋 Digital Strategy & SEO Consultant • Head of Marketing & Growth (UK), WhitePress® • Global SEO Speaker • Author, “Keywords for SEO” • Podcast Host, “SEO Unplugged” • Worked with $1B+ Companies • Digital Marketer Since 2008 Connect with me on LinkedIn linkedin.com/in/itamarblauer/
9. 9 Visibility is no longer about ranking pages
10. ≠ Visibility is no longer about ranking pages 10
11. Ask 11
12. Ask Compare 12
13. Ask Compare Validate 13
14. You 14
15. 15 If AI is answering the question, the question becomes: where did it learn the answer from?
16. Optimisation alone isn’t enough anymore 16
17. Rankings ≠ discovery 17
18. Rankings ≠ discovery Traffic ≠ influence 18
19. 19 Let’s optimise our pages harder! Great idea!
20. Your website 20 +100s
21. AI answers are built from consensus 21
22. 22 Repeated mentions
23. 23 Repeated mentions Trusted environments
24. 24 Repeated mentions Brand-topic alignment Trusted environments
25. Let’s start with an example 25
26. “best seo podcast” 26
50. Did you notice which sites got the most citations? 50
51. 51 Brand # platforms # citations DR UR Backlinks Ref Doms Updated UppercutSEO 2 7 67 4.5 0 0 Oct 2025 Meltwater 2 6 86 4.8 3 2 Dec 2024 LinkedIn 2 5 99 0 0 0 Aug 2025 Backlinko 2 4 90 4.8 19 15 May 2025
52. 52 Brand # platforms # citations DR UR Backlinks Ref Doms Updated UppercutSEO 2 7 67 4.5 0 0 Oct 2025 Meltwater 2 6 86 4.8 3 2 Dec 2024 LinkedIn 2 5 99 0 0 0 Aug 2025 Backlinko 2 4 90 4.8 19 15 May 2025
53. 53 Brand # platforms # citations DR UR Backlinks Ref Doms Updated UppercutSEO 2 7 67 4.5 0 0 Oct 2025 Meltwater 2 6 86 4.8 3 2 Dec 2024 LinkedIn 2 5 99 0 0 0 Aug 2025 Backlinko 2 4 90 4.8 19 15 May 2025
54. Citations change regularly 54
60. 60 You need to be visible in different environments
61. 61 You need to be visible in different environments 01 Editorial media
62. 62 You need to be visible in different environments 01 02 Industry publications Editorial media
63. 63 You need to be visible in different environments Comparison & review sites 01 02 03 Industry publications Editorial media
64. 64 You need to be visible in different environments Comparison & review sites 01 02 03 Industry publications Editorial media 04 Marketplaces
65. 65 You need to be visible in different environments Comparison & review sites 01 02 03 Industry publications Editorial media 04 05 Forums & communities Marketplaces
66. 66 You need to be visible in different environments Comparison & review sites 01 02 03 Industry publications Editorial media Knowledge hubs 04 05 06 Forums & communities Marketplaces
67. 67 Not all visibility environments are equal Comparison & review sites 01 02 03 Industry publications Editorial media Knowledge hubs 04 05 06 Forums & communities Marketplaces
68. Visibility ≠ owning the SERP 68
69. 69 AI pulls from elsewhere
70. 70 AI pulls from elsewhere Discovery before click
71. 71 AI pulls from elsewhere Authority is distributed Discovery before click
72. “OK, but where do I start?” 72
73. Start with the question 73
74. Start with the question not the keyword 74
77. 77 ([^” “]*\s){7,}? It matches at least 7 words in a row
81. 81 Sources cited
82. 82 Sources cited Which brands dominate
83. 83 Sources cited Explanations repeated Which brands dominate
85. Most brands suck at this 85
87. “when to use zu and nach in german” 87
91. What signals are needed? 91
92. 92 Editorial inclusion
93. 93 Editorial inclusion Consistent mentions
94. 94 Editorial inclusion Contextual presence Consistent mentions
96. One mention ≠ influence 96
98. What I wouldn’t do in 2026 98
99. 99 Chase one-off placements
100. 100 Chase one-off placements Treat links as isolated wins
101. 101 Chase one-off placements Optimise only owned media Treat links as isolated wins
102. What to do differently? 102
103. 103 Audit beyond the SERPs
104. 104 Audit beyond the SERPs Track origins of answers
105. 105 Audit beyond the SERPs Invest more in offsite Track origins of answers
107. 107 The “AI answer placement” framework
108. 108 The “AI answer placement” framework 01 Start with real questions
109. 109 The “AI answer placement” framework 01 02 Analyse AI answers Start with real questions
110. 110 The “AI answer placement” framework Note recurring sources 01 02 03 Analyse AI answers Start with real questions
111. 111 The “AI answer placement” framework Note recurring sources 01 02 03 Analyse AI answers Start with real questions 04 Map visibility gaps
112. 112 The “AI answer placement” framework Note recurring sources 01 02 03 Analyse AI answers Start with real questions 04 05 Prioritise target sources to be in Map visibility gaps
113. 113 The “AI answer placement” framework Note recurring sources 01 02 03 Analyse AI answers Start with real questions Reach out and get featured 04 05 06 Prioritise target sources to be in Map visibility gaps
114. But what prompts do we use? 114
115. But shouldn’t this be automated? 115
117. 117 AI will keep accelerating
118. Visibility in the age of AI is not about ranking higher 118
119. It’s about being present where answers are formed 119
122. Need expert help growing AI-era visibility? Scan to continue the conversation 👉 Thank you!