@itamarblauer #brightonSEO Generating complex schema markup at scale with AI https://almanac.httparchive.org/en/2022/seo#structured-data (September 2022)
@itamarblauer #brightonSEO Generating complex schema markup at scale with AI https://blog.google/products/search/google-search-new-fact-checking-misinformation/ (March 2023)
1 2 3 What makes schema “complex” Useful B2B & B2C schema Generate, debug & scale with AI 4 Implement schema with GTM @itamarblauer #brightonSEO Generating complex schema markup at scale with AI
@itamarblauer #brightonSEO Generating complex schema markup at scale with AI Schema.org contains 803 Types and 1465 Properties https://schema.org/docs/schemas.html (As of September 2023)
@itamarblauer #brightonSEO Generating complex schema markup at scale with AI The schemas are a set of 'types', each associated with a set of properties https://schema.org/docs/schemas.html (As of September 2023)
@itamarblauer #brightonSEO Generating complex schema markup at scale with AI Have the values of the properties ready to fill out (like a shopping list)
@itamarblauer #brightonSEO Generating complex schema markup at scale with AI The “sameAs” property links well with “about” for referencing authoritative sites
GIGO garbage in, garbage out Low quality prompts generate low quality outputs @itamarblauer #brightonSEO Generating complex schema markup at scale with AI
🤖 Generating schema based on predetermined values Prompts relate to: Getting ideas for schema types and properties 🤖 @itamarblauer #brightonSEO Generating complex schema markup at scale with AI
Scaling and fixing incorrect code 🤖 🤖 Generating schema based on predetermined values Prompts relate to: Getting ideas for schema types and properties 🤖 @itamarblauer #brightonSEO Generating complex schema markup at scale with AI
GTM is the 🐐: Easy to update and you won’t break anything Free ✅ ✅ ✅ Doesn’t require CMS access to implement schema @itamarblauer #brightonSEO Generating complex schema markup at scale with AI