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Amberflo - IT Press Tour #48 Jan. 2023

Amberflo - IT Press Tour #48 Jan. 2023

The IT Press Tour

January 27, 2023

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  1. We enable cloud businesses to track and charge on usage

    IT Press Tour Confidential Puneet Gupta, CEO & Founder [email protected] January 27, 2023
  2. 2 Transition the world to a more fair and transparent

    business model in the form of Usage-Based Pricing (UBP) Vision Confidential
  3. 3 Why is Usage-Based Pricing and Billing a hard problem

    to solve? It is a complex, data Infrastructure problem. Companies need… • Accurate • Real-time • Usage Metering …before they can bill like this Confidential
  4. 4 Why is Metering a heavy lift? Confidential Complex Data

    Infrastructure Needs to be 100% Accurate Decoupled, System of Record Metering is the backbone of Cloud Operations • Compute Instance Hours • Cloud Storage • API Calls, Payload, Duration • Lambda Functions Duration • Number of (any type) transactions • Any cloud, system or application resource, … To Meter Requires
  5. 5 With Metering de-coupled, we ingest all events worthy of

    tracking, enterprise wide Amberflo Solution Offering Metering as a platform, and Billing as our first Application Events Data Billions of events Amberflo Metering Cloud Real-Time Usage Metering Amberflo Billing Cloud Real-Time Usage-Based Billing Confidential
  6. Amberflo Platform Overview Full Featured Metering and Billing Platform 6

    Meter Collection Highly scalable & reliable meter ingestion service Processing & Aggregating Process, aggregate, index, and time slice System of Record Highly available, durable , and accurate Usage Metering Instrument usage using a standard metering API Metering Cloud Usage Analytics Real-time usage reports. Via Dashboards & API Product Catalog Define product feature line items Pricing & Rating Tiers, Volume, Unit, Block, Fixed, and more Pricing Plans Build and deploy plans with accurate usage data from metering Invoicing & Billing Real-time Invoicing and billing with audit trails Billing Cloud Revenue Analytics Real-time cost reports. Via Dashboards & API
  7. Innovation at the Infrastructure level 7 Others • Cost grows

    exponentially as you scale • Therefore, limited in use cases Amberflo • Unmatched Price-to-Performance ratio • Enables use cases that others cannot • Advantage compounds with scale Compared to others, our internal costs are: 1/10th to 1/100th to operate and scale Confidential We have bent the cost curve for Metering Data Infrastructure. This opens the canvas for wide scale, enterprise wide deployment. COGS
  8. 8 The shift will be industry wide and universal. Confidential

    The next wave of software is powered by Usage-Based Pricing.
  9. 10 Highly Differentiated Product and Deployment Model • Decoupled metering

    from billing • Best in class Price-to-performance • Delivered via PLG and UBP Use Case Enablement • Approach to enabling UBP • Price Modeling • Real-time analytics Team/Thought Leadership • Trust in our team and vision • Best practices from AWS • Domain Expertise 1 2 3 Why customers are choosing Amberflo over competition… Confidential
  10. 11 Full featured Stand alone Metering No Metering Full featured

    Usage-Based Billing Subscription Billing M3ter withOrb Metronome Chargebee Chargify Recurly Zuora Ordlabs … Confidential Why customers are choosing Amberflo over competition Wingback getOctane