Blogs as Your Arsenal In Creating a Better Brand (Retired)

Using blogs as a primary promotional "weapon" in promoting a new brand / business, with emphasis on the 3 most important things to keep in mind: having an opinion, commiting to a blog and being a blogger first, brand second. Presented at the BlogOpen conference (October 15th)

Transcript

1. Blogs as your arsenal in creating a better brand
2. @ivanbrezakbrkan
3. @netokracija
4. www.netokracija.com
5. @acumenconnect
6. .Me, Microsoft, Vichy, Kolektiva, Bonbon...
7. So you have a business
8. ...but it’s not working out :(
9. You have few options
10. You can quit, but...
11. You start a blog
12. • Write about your product • Prepare tutorials • Blog often
13. Sales = 0
14. What can you do?
15. 1. You’re going to have an opinion
16. How many blogs do you follow daily?
17. Most personal blogs are sh*t
18. They don’t have an opinion
19. I didn’t have one. I had (holy) facts.
20. Objectivity?
21. Good bloggers have an opinion.
22. Companies/brands don’t?!
23. They have “egos”.
24. Customers = 100%?
25. Good ones have opinions.
26. Why?
27. People decide based on benefits, not features
28. iPhone vs. Android
29. Windows Phone 7?
30. They make you choose.
31. What can you do with an opinion, you ask?
32. 2. Know what you want and commit, damn it!
33. Personal bloggers blog because of...
34. Companies/brands want to make money/meaning.
35. I can haz sales?!
36. You haz to blog, mkay?!
37. Most bloggers don’t have take the time to blog
38. Do we have time?
39. What would Stephen King tell you?
40. Blog regularly! Blog more!
41. Blogging is a craft, not art.
42. Plan = Editorial calendar
43. Days, Weeks, Topics...
44. WordPress? WP Calendar.
45. So you publish... and nothing :(
46. Don’t click publish yet!
47. Remember? Time!
48. “Flirt” with your post
49. The post
50. The title
51. The title
52. The title
53. The tweet promotion
54. ...so what happens?
55. You get read :)
57. “Yeah, but I’m still a brand?”
58. Work or blog?
59. 3. Blogger first, brand second
60. You always have an opinion
61. Get a blogger, then.
62. Organisation is not the problem, seriously
63. You read novels, not FAQ
64. You are the media
65. Blogs create audiences
66. Audiences create customers
67. Old plan
68. • Write about your product • Prepare tutorials • Blog often
69. Your plan
70. • Write about your product (and more) • Prepare (not just) tutorials • Blog often twice, etc. • Have an opinion • Think more about the title • Re-read article before publishing
71. Welcome, Mr./Ms. CBO
72. Final Thoughts
73. If my doctor told me I had only six minutes to live, I wouldn't brood. I'd type a little faster. - Isaac Asimov
74. Thanks! Ivan Brezak Brkan @ivanbrezakbrkan www.netokracija.com