Employer Branding: How to Win the War for Digital Talent

If you want to hire the very best developers and designers, posting on LinkedIn and sponsoring events won't work. You need to embrace and contribute to digital communities, especially by creating interesting content. How to create an even better employer brand and attract the best talent? Adaptive content and community building!

Transcript

1. Adriatic Innovation Island: The Post-War For Digital Talent (And What You Can Do About It) ⚔ "
2. FYI • Ivan Brezak Brkan a.k.a. IBB • Founder and editor of Netokracija.com, “The Techcrunch of Croatia, Serbia and Slovenia”, have been writing about tech, startups and digital communities for 10 years. • Founder of Digitalna karijera initiative to promote non-ICT digital talent in Croaia • Employer branding and social media consultant for clients such as Raiffeisen bank, A1, mStart, etc.
3. ⚔ War on (Tech) Talent
5. I’ve been talking with students about tech employers and you know what they said…
6. ”Google benefits” are getting old…
7. Even “cool” tech companies are adapting…
8. You know what isn’t cool anymore? Even electric cars…
9. Sillicon Valley isn’t as sexy - and for you - that’s good
10. 1. Developers and designers hate work
11. 2. STEM education is helping, but not nearly enough…
12. 3. We’re not training non-ICT digital talent that we’ll need
13. 4. ‘Owned content’ isn’t going to cut it!
14. ! What can we do about it?
15. 1. Employer branding can be faked
16. 2. A matter of (algorithmic) reach
17. 3. Geeks trust geeks trust their community
18. How to Differentiate After the War for Talent (and Recruit)?
21. ! Leading By (Digital) Example
22. You cannot delegate influence (believe me, I tried)
25. The Post-War Strategy? Adoptive Content & Community Building
26. 1. Part of the community, not just the sponsor
27. 2. A Digital content model for your influencers (including executives)
28. 3. Marketing and HR with a geek powerup
29. 3.1 Marketing-HR-IT collaboration model
30. Strategic goal if you want to win! • Combine marketing, HR and well… geek for maximum results! • Focus on paid, shared and earned media, not just owned media • Be the champion of your digital community that nobody wants to be
31. Thanks, any questions? …also, you can: • Email me ivan@netokracija.com • Follow me at @ivanbrezakbrkan • Connect with me at linkedin.com/in/ivanbrezakbrkan