Content Marketing & Native Advertising for Events

Content Marketing & Native Advertising for Events

How is native advertising, which will make up 74% of all ad revenues by 2020, going to influence the promotion of events?

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Ivan Brezak Brkan

February 07, 2017
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Transcript

  1. presents Content Marketing 
 For Events in 2017.

  2. Ivan Brezak Brkan Email: ivan@netokracija.com Twitter: @ivanbrezakbrkan Snapchat: ivanbrezakbrkan Instagram:

    ivanbrezakbrkan
  3. presents

  4. Netokracija is the Techcrunch of Southeastern Europe TechCrunch, 2014, #1

    technology magazine in the world
  5. None
  6. Great Content Just Seems To Be Missing In Event Marketing

    for some v
  7. Helps Your SEO in 2017… 2018… 2019…

  8. Gives you content to post on your social media channels

  9. Enhances the authority 
 of your event brand

  10. CMI recently reported that 80% of business decision-makers prefer to

    get company information in a series of articles versus in an advertisement.
  11. If Content Is That Great, Why Isn’t PR Good Enough

    Then?
  12. 1. PR 2. Content Marketing 3. Native Advertising

  13. Traditional PR Isn’t Keeping Up With Social Media

  14. Media Partnerships Aren’t Enough For Media That Relies on Native

  15. 5 Content Marketing 
 To-Dos In 2017.

  16. 1. Insist on Quality, 
 Not Quantity

  17. 2. Invest in Creating (& Distributing) Content To Your Audience

  18. None
  19. 43% of event attendees feel that events marketed to them

    are not relevant to their job or industry
  20. 3. Invest in Professional 
 Native Advertising (Alongside Sponsors)

  21. 4. Get Email Addresses (Leads) From Content Marketing & Native

  22. 4. Get Email Addresses (Leads) From Content Marketing & Native

  23. Inbound marketing delivers 
 54% more leads into the marketing

    funnel than traditional outbound leads.
  24. 5. Use Content Upgrades As Content “Gifts”

  25. 6. Nurture Those Leads 
 With More Content

  26. 6. Nurture Those Leads 
 With More Content

  27. Thanks! Qs? Email: ivan@netokracija.com Twitter: @ivanbrezakbrkan Snapchat: ivanbrezakbrkan Instagram: ivanbrezakbrkan

  28. Read next? http://hubs.ly/H014X590