Putting growth oriented design at the heart of your product strategy.

Growth oriented design sits at the crossroads of brand, strategy, user experience and marketing. Where every action is goal driven and brand reinforcing. This talk was given at Droidcon NYC Sept 21st 2014

Transcript

1. Putting growth oriented design at the ὑ of your product.
2. Jacek Michael Gre @jgrebski
3. what is growth oriented design?
4. it’s the crossroads of
5. goal
6. brand
7. name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.
9. vocal without being loud; sophisticated and stylized; clean, stylish, & modern with a dash of vintage.
10. young, playful and whimsical; sophisticated and stylized; connected & reinforcing of brand + product.
11. young playful connecting
12. brand is foundation
13. goals
14. we want to get our users
15. we want 20,000,000 users
16. we want 8% inc. in sales
17. we want intl. expansion
18. we want to flip this bitch
19. 1 thing
20. experience
25. omg that was amazing
26. omg that was horrible
27. did you hear about product?
28. 95% shared the :( source: marketingcharts
29. 87% shared the :) source: marketingcharts
30. but : bad respondents were 50% more likely to share experiences on social media than those who had good ones, and 54% who had a poor experience said they shared it more than 5 times. source: marketingcharts
31. experience DONT FUDGE IT UP!
32. define marketing
33. marketing + design?
34. shorten scale times
35. reinforce
36. don’t
37. collect data
39. apply it to product IA
40. apply it to marketing IA
41. design is constant
42. design is in content
43. design is on social
44. design is in your email
45. design automation
46. be creative
47. always reinforce
48. growth oriented design is
49. goal
50. goal
51. goal
52. goal
53. goal UP
54. thank you! http://swarmnyc.com @jgrebski || @swarmnyc