Introduction to Growth Marketing

In today’s super saturated landscape, startups need not only to differentiate themselves but employ creative and data driven techniques to both acquire customers and retain them. In this session, we’ll explore the fundamentals of growth hacking and how to deploy them for technology startups.

Transcript

1. Jacek Grebski building an effective engine for triple digit growth Growth hacking for startups:
2. Jacek Grebski the process sucks, objective is what matters hack·er /ˈhakər Jacek Grebski
3. Jacek Grebski innovative, creative, and intuitive marketing techniques to drive product growth growth hack·ing / grōTH ˈhakiNG
4. Jacek Grebski
5. Jacek Grebski the status quo doesn’t cut it.
6. Jacek Grebski day one is the start of your burn, and you need to minimize this asap. cost / ˈkɔst Jacek Grebski Jacek Grebski
7. Jacek Grebski is the most valuable resource we have. rapid product development + iteration. t = 0 time / tīm
8. Jacek Grebski what constitutes growth hacking?
9. Jacek Grebski USER EXPERIENCE
10. Jacek Grebski communicate value!
11. Jacek Grebski ALUE NTENT +
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15. Jacek Grebski most importantly, KEEP IT SIMPLE, STUPID.
16. Jacek Grebski DATA ANALYSIS
17. Jacek Grebski don’t shoot from the hip
18. Jacek Grebski collect data on everything
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20. Jacek Grebski CONVERSION OPTIMIZATION
21. Jacek Grebski unique visitors users customers advocates % % %
22. Jacek Grebski and identify what, works and what doesn’t.
23. Jacek Grebski USER ENGAGEMENT
24. Jacek Grebski Behavioral Analysis
25. Jacek Grebski engage your base by, talking to them.
26. Jacek Grebski engage your base by, involving them.
27. Jacek Grebski engage your base by, being interesting.
28. Jacek Grebski and then conduct deep, behavioral analysis.
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30. Jacek Grebski VIRAL STRATEGY
31. Jacek Grebski motivation - trigger - reward - action over and over and over and over and over Jacek Grebski
32. Jacek Grebski what gets you off, ______?
33. Jacek Grebski what gets you off, money?
34. Jacek Grebski what gets you off, power?
35. Jacek Grebski what gets you off, sex?
36. Jacek Grebski what gets you off, recognition?
37. Jacek Grebski what gets you off, wow factor?
38. Jacek Grebski Jacek Grebski
39. Jacek Grebski PUBLIC RELATIONS
40. Jacek Grebski is bullshit!
41. Jacek Grebski does not convert to customers.
42. Jacek Grebski
43. Jacek Grebski why would anyone give a shit?
44. Jacek Grebski SEO
45. Jacek Grebski hack SEO?
46. Jacek Grebski hack SEO? ask your base.
47. Jacek Grebski BENCHMARK Jacek Grebski
48. Jacek Grebski CREATIVITY
49. Jacek Grebski a lot to take in? no worries
50. Jacek Grebski because if you build it, they won’t come.
51. Jacek Grebski PRODUCT minimum viable
52. Jacek Grebski you need to define a strategy for growth from day one
53. Jacek Grebski PRODUCT minimum viable mature
54. Jacek Grebski TEST EVERYTHING.
55. Jacek Grebski shorten time to scale asap.
56. Jacek Grebski is the most valuable resource we have. time / tīm
57. Jacek Grebski daily users +1600%. conversion 2% - 13%. revenue +576%. 6 months in.
58. Jacek Grebski
59. Jacek Grebski jacek grebski @jgrebski http://jacekgrebski.com jgrebski@gmail.com