The Startup Guide to a Winning VC / Angel Pitch deck

As with any presentation, the most important thing is to know your audience and define clear objectives. Learn who you’re pitching to, ask people who know the audience, in this case Angels or VCs and what they respond to. You should know them, but not cater to them. Your unique brand, company, personality and knowledge of your sector are what will make the difference.

Transcript

1. INTRODUCTION This should embody your brand, what you do, what is unique about you and should engage the audience. http://swarmnyc.com
2. PRODUCT This is all about what you’re building, what your product is and a one line pitch. http://swarmnyc.com
3. PROBLEM hat problem are you trying to solve? Why does it matter? How big is it? Who cares? http://swarmnyc.com
4. SOLUTION How your product solves the problem. This is the perceived customer value of your product. http://swarmnyc.com
5. MARKET How big is the market opportunity, is it attractive, growing, what makes the segment you’re entering worthwhile? http://swarmnyc.com
6. CUSTOMERS If any, and or list your target customers. http://swarmnyc.com
7. REVENUE Are you making revenue, if so what’s your run rate? If not what’s your burn rate. http://swarmnyc.com
8. COMPETITION Who is your competition, how are they positioned, and how are you different from them? http://swarmnyc.com
9. HOW YOU WIN This is meant to communicate why you will win, and while some sectors have space for multiple players, there will usually be a market leader. How will you become that leader, or outright kill the competition. http://swarmnyc.com
10. WHY NOW What market indicators point to this being the right time to invest in and see your product grow? http://swarmnyc.com
11. MODEL How are you going to drive revenue and make money? In general, don’t say online advertising. http://swarmnyc.com
12. TEAM Take this to heart, people invest in people not ideas or products, which is why it’s imperative to communicate why your team is complimentary and cohesive. http://swarmnyc.com
13. ASK How much money are you looking for? And what are you going to use it for. You can typically split this out into two different slides if need be, but try to keep it concise. ! *this slide is optional http://swarmnyc.com
14. SUMMARY Sum up and add contact info. http://swarmnyc.com
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