Mobile app analytics

This presentation is about the important metrics to consider while doing analytics and how those apply to mobile apps. Why is it important to measure engagement instead of page views? How do we optimize user experience? Do we have any bottlenecks? Where are users leaving the app? What OS/features should we focus on? All this and more.

Transcript

1. Mobile App Analytics Jaideep Singh
2. “Mobile users will do anything and everything desktop users will do, provided it’s presented in a usable way” - Brad Frost
3. Why mobile analytics?
4. Why mobile analytics?
5. Mobile vs Web Analytics Seriously?
6. Actions
7. How does it work?
8. How does it work?
9. Google Analytics
10. Google Analytics
11. Google Analytics
12. Google Analytics
13. Google Analytics
14. Google Analytics
15. Google Analytics
16. Google Analytics
17. Google Analytics
18. Mixpanel Analytics
19. Mixpanel Analytics
20. Mixpanel Analytics
21. Mixpanel Analytics
22. Mixpanel Analytics
23. Making a choice • One Metric That Matters • Rate/Ratio • Comparative • Simple • Behavior
24. Making a choice • Transactional • Collaborative • SaaS • Games • Apps
25. Analytics Practice Start small
26. Analytics Practice Riskiest areas first
27. Analytics Practice Be agile
28. Analytics Practice Elevator Pitch
29. Round up
30. Thanks for joining!