Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to Start Your Own Podcast

How to Start Your Own Podcast

You’ve probably heard it said, “Podcasting is the new blogging.”

But there are a lot of steps. Where do you begin?

This webinar will show you how to start your own podcast!
Joe Casabona, an expert podcaster in the WordPress space, will show you everything you need to do to start your own show:

Picking a topic
Grabbing the right gear
Recording your first episode
Tools for getting the show online
Where to submit
Tips for engaging with your audience


Joe Casabona

April 15, 2020


  1. How to Start a Podcast Joe Casabona shipyourpodcast.com/resources/

  2. What is podcasting?

  3. The practice of using the Internet to make digital recordings

    of broadcasts available for downloading to a computer or mobile device.
  4. None
  5. Src: https:/ /seths.blog/ 2018/10/podcasting-is-the- new-blogging-2/

  6. Podcasting is a way to get your message (or your

    client’s message) to thousands of people.
  7. Why Should You Podcast?

  8. • Build your audience • Establish your authority • Gain

    a loyal following • Podcast listeners are very loyal folks • Get your ideas out there • Help People
  9. Choosing the Topic

  10. Start With Why Why do YOU want to start a

    podcast? • Build an audience • Increase revenue streams • Repurpose old content • Help People
  11. Be Passionate • Pick a topic that you’re passionate about

    • Podcasting is a grind. You need to love your topic to keep doing it • It’s OK if someone else is talking about it • Make sure you use your own voice and your content is good
  12. Pick Your Name • Pick a name that communicates the

    show’s message • Do a search on iTunes to make sure it’s unique enough • Get the domain
  13. Show Formats

  14. Types of Podcasts • Solo • News / Headline •

    Host / Cohost • Interview Show • Heavily Produced
  15. The Right Gear

  16. What You Need • A Decent Mic • Pop Filter

    • Boom Arm (optional) • Headphones https://shipyourpodcast.com/resources/
  17. Mic: USB vs. XLR

  18. What you should get: ATR-2100

  19. Recording / Saving

  20. Improving Your Recordings • Good mic helps • Deflect and

    dampen sound • Wear headphones • Pop filter / Boom arm • Link: https:/ /casabona.org/recording/
  21. Capture Audio • Quicktime • Audacity • Garage Band •

    Windows Recorder
  22. Editing

  23. Tools of the Trade • Audacity • Garage Band •

    Logic Pro • Adobe Audition
  24. A Podcast Needs a Home

  25. A Podcast Needs a Home • Podcasts should have a

    website • They allow for a central place for content, RSS*, and Canonical Links** • Setting Up a good website for your podcast can help it grow *Really Simple Syndication - needed to get your podcast on Apple Podcasts, Spotify, and more **The one true source for your content.
  26. The 4 Things You Absolutely Need. • A Good Domain

    • Good Hosting • WordPress • A Podcast Plugin
  27. Why Separate Audio Hosting? • Specialization means faster downloads •

    If your site goes down, your podcast won’t • Advanced Analytics • Custom (or customizable) audio players
  28. The Good Audio Hosts • Libsyn • Bluburry • Castos

    (Killer WP integration) • Simplecast (All-in-One solution)
  29. Recommendation: Castos

  30. A Podcast Plugin

  31. Evaluating Podcast Plugins • Consider if your podcast host has

    a WordPress plugin • Make sure it has Apple Podcast compliant RSS feeds • Look at the features - how customizable is everything? • Does it play nice with other themes and plugins?
  32. Seriously Simple Podcasting

  33. Other Helpful Plugins • Smart Podcast Player • Simple Sponsorships

    • SearchWP • ThirstyAffiliates
  34. Recommended Themes • Astra • Monochrome Pro • Minimum Pro

  35. Submitting Your Podcast

  36. @jcasabona Submit your show to: • Apple Podcasts • Spotify

    • TuneIn • Stitcher • Google Podcasts
  37. Tips for Submitting • Have an Episode 0 so your

    launch day isn’t at the mercy of Apple. • Get onto Apple first - they are the biggest, and many smaller podcast apps just pull from their directory • A good audio host should help you, but if you’re using your website as your feed, you might be on your own • Each host’s submission process is slightly different
  38. Engaging with Your Audience

  39. How to Engage • Have a clear Call to Action

    where you’re building the community. • This can be email list, FB group, or something else. • Ask questions on the show encourage them to respond • As them to record their own messages and thoughts to play on the show. • Read their comments on the show.
  40. Wrapping Up!

  41. Steps to Start a Podcast • Choose a topic &

    name • Record a few episodes • Buy a domain & web hosting • Get audio hosting (Castos) • Install WordPress • Get a podcasting plugin (Seriously Simple Podcasting) • Publish & submit!
  42. Consultant & Educator I help tell your story. @jcasabona https://shipyourpodcast.com/resources/

    Joe Casabona
  43. Special Offer! Free Consulting Call and Workbook Visit https://shipyourpodcast.com/resources/ Grab

    at time on the calendar at the bottom. Mention this webinar when you sign up.