2012 NCDevCon: Emotional Design for Mobile

Presentation on emotional design for mobile devices, given at NCDevCon in Raleigh, NC on September 30th, 2012

Transcript

1. Developing for Individuals Emotional Design in Mobile Jonathan LeBlanc Developer Evangelist (eBay) Twitter: @jcleblanc Github: github.com/jcleblanc
2. Manipulation of the emotional state of a known user to invoke a positive response What is Emotional Design?
3. Manipulation of the emotional state of a known user to invoke a positive response What is Emotional Design?
4. Building the base level emotional response using color theory Personality and baseline mining Emotional response actions and the design engine Components of Emotional Design
5. Building the base level emotional response using color theory Personality and baseline mining Emotional response actions and the design engine Components of Emotional Design
6. Color Theory and the Base Level Primary color Principal Emotion Filler Color Neutral glue Accent colors Secondary emotional response  
7. …Some Color Theory may be BS
8. Much is Based in Science Birds with brightly colored leg bands higher on the mating ranks.   Red clothing in competition sports lead to higher win rate.  
9. Culture Makes a Difference Australian Aboriginals: Land, earth Celtic: Death, afterlife China: Good luck, celebration Cherokees: Success, triumph Hebrew: Sacrifice, sin India: Purity South Africa: Color of mourning Eastern: Happiness and prosperity Western: Excitement, danger, love, passion
10. Choosing the Correct Hue Products with a feel-good message Happiness, energy, encouragement   Health care (but not food!) Relatable, calm, friendly, peace, security   Startups / innovative products Creativity, imagination   Auction sites (but not sales sites!) Passion, stimulation, excitement, power  
11. Red and the eBay Commerce Study
12. Light: Clarity, openness, perfection   Saturation Makes a Difference! Dark: Rage, anger, leadership, courage Dark: Moodiness, unease, frustration, power Light: Romance, feminine, innocence   Dark: Power, elegance, mystery   Light: Nostalgia, romance, softness  
13. Building the base level emotional response using color theory Personality and baseline mining Emotional response actions and the design engine Components of Emotional Design
14. Personality profile What a person knows What a person knows they don’t know What a person doesn’t know they don’t know What we need to mine What they’re interacting with How long they’re interacting with it for Understanding a Person in Context
15. Understanding the Path What is the path the user takes to  
16. What the User Cares About Measuring time on page to give insight into user topic interest  
17. Mining Page Data for Traits Step  1:  Obtain   Interac0on   Content  
18. Mining Page Data for Traits Step  2:  Mine   keywords  or  meta   data  
19. Mining Page Data for Traits Step  3:  Weight   derived  results  
20. Determining Commonality Overlap Person  A   Person  B  
21. Building the base level emotional response using color theory Personality and baseline mining Emotional response actions and the design engine Components of Emotional Design
22. The CSS Service Engine lesscss.org   sass-lang.com   learnboost.github.com/stylus  
23. Implementing Color Functions Lighten / Darken Saturate / Desaturate Adjust Hue Mix Colors
24. Managing Irrelevant Content Remove / hide content based on user profile and state
25. Traits of the Bored Distraction Repetition Tiredness Reasons for Boredom Lack of interest Readiness Acting on Disinterest / Boredom
26. Highlighting on Agitated Behavior Highlight relevant content to reduce agitated behavior
27. Choose your color palette to match your industry & users Know your users Act upon this knowledge The Takeaways
28. Psychology and history of color and emotion •  http://psychology.about.com/od/sensationandperception/a/ colorpsych.htm •  http://designshack.net/articles/graphics/the-science-behind- design-color-theory/ Colors and emotional response meanings •  http://www.color-wheel-pro.com/color-meaning.html •  http://tympanus.net/codrops/2012/04/03/color-and-emotion- what-does-each-hue-mean/ Art and Color History •  http://www.color-wheel-pro.com/color-meaning.html Links
29. Thank You! Any Questions? Jonathan LeBlanc Developer Evangelist (eBay) Twitter: @jcleblanc Github: github.com/jcleblanc http://bit.ly/ncdevcon_emotional_design