Customer Loyalty In The Mobile Age - Adworkz, Inc.

Organizations are facing a major loyalty challenge with their customers. In a consumer-driven age, the customer experience and customer engagement strengthen customer loyalty. By responding directly to the new consumers' needs, mobile loyalty platforms transform the customer experience and customer engagement. Organizations must incorporate mobile loyalty as part of their strategic and tactical plans to remain competitive in the mobile age.

Transcript

1. CUSTOMER LOYALTY In The Mobile Age
2. PRESENTED BY: Technology Solutions
3. Organizations are facing a major loyalty challenge with their customers. Only 22% of consumers express being loyal to a particular brand. 78% 22% LOYAL LOYAL Nielsen NOT
4. Engaged consumers buy 90% more frequently, spend 60% more per transaction, and are 5 times more likely to purchase from the same brand. 90% 60% MORE MORE Rosetta BUY SPEND
5. With fewer loyal consumers, organizations need to rethink loyalty. Improving systems and adding offerings is not enough. Customers want convenience and instant value-added benefits. Vs. Us Them
6. CL CX CE Experience Engagement Customer Customer Loyalty Customer In a consumer-driven age, competitive prices and real-time accessibility to more options weaken customer loyalty. The customer experience and customer engagement strengthen it.
7. 3 WAYS TO INFLUENCE CUSTOMER LOYALTY In The Mobile Age 2 1 3 Engage Surprise Delight
8. ENGAGE Intimately connect with customers anytime and anywhere via an intuitive mobile application that delivers the ease, accessibility and functionality they are seeking for. 1 2 3
9. Convert customers into frequent mobile members when they experience the ease of use, convenience and instant benefits of your mobile application. 1 2 3
10. U.S. consumers hold 3.3 billion memberships in loyalty programs as of 2015, a 26% growth over 2013. U.S. households possess an average of 29 memberships, but are active in only 12 of them due to the programs’ lack of convenience and real-time value-added benefits. User- friendly mobile membership not only improves the program experience, but ultimately drives customer loyalty. Colloquy
11. SURPRISE Entice customers with real-time and handy mobile incentives that appeal to their emotional needs, transform their experience, and motivate them to come back for more. 1 2 3
12. Convenience and instant gratification drive repeat visits and sales. Mobile coupons and rewards enable customers to make satisfying purchasing decisions on the spot. 1 2 3
13. The global number of mobile coupon users is forecasted to double from the current 560 million to 1.05 billion by 2019. The U.S. mobile coupon audience is also projected to post double-digit growth rates annually through the same period. With redemption rates 10 times higher than traditional coupons, mobile coupons enhance the customer experience and expand brand loyalty. Juniper Research / eMarketer
14. DELIGHT Instantly give customers even more reasons to keep coming back. Unique and convenient mobile rewards lead to immediate customer satisfaction and additional purchases. 1 2 3
15. Give customers the custom gift cards they can simply use when they need them. Mobile gift cards better the customer experience since cool, user-friendly and unforgettable. 1 2 3
16. U.S. gift card sales are expected to reach $138 billion in 2015. That amount is equal to the entire GDP of New Zealand. They are also projected to climb to $149 billion by 2017. Mobile gift cards fuel sales growth as they significantly transform consumer buying behaviors. CEB Tower Group
17. Ready or not, mobile loyalty is here and is significantly changing the customer experience and ultimately customer engagement. The right mobile loyalty platform enables organizations to retain customers and acquire new ones. Adworkz’ mission is to empower organizations by delighting their customers. Adworkz crafts mobile loyalty solutions the new consumers want and competitive organizations need. MOBILE LOYALTY SOLUTIONS ARE WITHIN REACH.
18. Since 2008, Adworkz has been developing effective mobile applications, web applications and custom software solutions powering organizations across various competitive industries. From planning to implementation, we deliver complete technology solutions tailored to meet customer specific requirements and needs. Adworkz strives to see its clients equipped with the critical mobile and web capabilities necessary for business in the mobile age. Our team values commitment, innovation, efficiency and cost effectiveness to meet clients’ strategic goals and objectives. ABOUT ADWORKZ
19. www.adworkz.com I Technology Solutions I 1-877-ADWORKZ