Inside Darwin Analytics

A small look into the development side of Darwin Analytics.

Notes: https://gist.github.com/jelmersnoeck/5005575

Transcript

1. MORE INSIGHTS, LESS METRICS.
   

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2. The tree has
   all the answers.
   

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3. data sources
   

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4. data sources
   magic
   

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5. data sources
   magic
   profit++
   

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6. Overview & insights
   Advice
   Future
   

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7. Overview & insights
   Advice
   Future
   

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8. Overview & insights
   Advice
   Future
   

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9. Answers to what?
   

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10. Which channel is most effective
    in reaching your marketing objectives?
    Effect
    

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11. Which channel is most cost-efficient
    in reaching your marketing objectives?
    Cost
    

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12. How am I evolving towards
    my marketing objectives?
    Evolution
    

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13. Answers for who?
    

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14. Mark Eaters
    

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16. Third party
    connections
    data sources
    

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17. Business logic layer
    magic
    

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18. Harvesters
    Business logic layer
    Processors
    

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19. Business logic layer
    Processors
    Harvesters
    

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20. Business logic layer
    Processors
    Harvesters
    

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21. Business logic layer
    Processors
    Harvesters
    

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22. Business logic layer
    Processors
    Harvesters
    

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23. Business logic layer
    Processors
    Harvesters
    

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24. Presentation layer
    profit
    

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25. Future: API layer
    

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26. “#TDD is the process of describing what code
    should do before writing it. Saying that you
    can’t do that is saying that you can’t think!”
    ~ @everzet
    

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27. Fail fast, succeed faster.
    130+ tests, 350+ assertions
    Still too low (no functional tests)
    

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28. “Ink is better than memory”
    phpDocumentor 2
    16k+ ncloc
    8k+ cloc
    

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29. Vagrant
    

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30. Vagrant
    dependencies
    

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31. Vagrant
    dependencies
    easy configuration
    

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32. Parallelization
    

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33. Parallelization
    Multiprocessing
    

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34. Parallelization
    Multiprocessing
    Streaming
    

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35. Parallelization
    Multiprocessing
    Streaming
    Message Queue
    

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36. Machine learning
    

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37. Build server
    

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38. Whoops, there’s my exit!
    @jelmersnoeck
    

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