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How to Find a Great Technical Cofounder

How to Find a Great Technical Cofounder

My co-founder and I are business school graduates. We recently did an extensive worldwide search to find a Founding CTO and had over 85 people email us as interested. We interviewed 40 people and selected 1. In this presentation, I share how we got so much interest and how we narrowed down the candidates.

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jenniferturliuk

March 25, 2012
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  1. How  to  Find  a  Great     Technical  Co-­‐Founder  

    Jennifer  Turliuk,  CEO  of  Koru   @jenniferturliuk   www.getkoru.com  
  2. It’s  easy  to  think  it’s  impossible   Many  big  companies

      are  throwing  fisLuls   of  cash  at  developers  
  3. But  it  is  possible   •  Disclaimer:  I  don’t  claim

     to  be  an  expert  and  our   developer  is  fairly  new  to  our  team…however:     RESULTS  OF  OUR    EXTENSIVE  WORLDWIDE  SEARCH   •  85+  interested  developers     –  Backgrounds:  MIT,  Princeton  PhD,  computer  science   professors,  Google   •  ~30  highly  qualified  candidates   –  Brought  on  1  totally  amazing  technical  cofounder  
  4. Our  Process   1.  Lots  of  research   2.  Wrote

     posifon  descripfon  and  iterated  on  it   based  on  feedback   3.  Set  goals  and  tracked  progress   4.  2  weeks  full-­‐fme:  publicized  the  opportunity   5.  40  interviews  over  2  days   6.  12  people’s  code  reviewed   7.  Follow-­‐up  discussions  with  5  candidates   8.  Brought  on  1  
  5. 1.  Research:  Should  we  look  for  a   Technical  Cofounder?

      OPTIONS  FOR  NON-­‐TECHNICAL  FOUNDERS:   •  Hire  an  employee   •  Outsource   •  Learn  to  code   •  Start  a  non-­‐technical  business   •  Technical  co-­‐founder   –  Ability  to  aDract  stronger  talent   –  Ability  to  do  rapid  iterafon   –  Aligned  incenfves  à  equity,  honesty   –  No  remote  work  
  6. 1.  (Cont’d)  More  Research   •  What  does  a  technical

     cofounder  mean?   •  What  languages  do  we  want  to  use?   •  What  aDracts  a  good  developer?   •  Where  do  developers  find  out  about   opportunifes?   •  What  sort  of  compensafon  package  should   we  give  out?   •  Etc  etc  etc  
  7. 1.  Original  Posifon  Descripfon   Koru  Labs  Inc:  Founding  CTO

        Company  Profile:  We’re  helping  people  share  and  learn  skills  that  they  are  passionate  about.  Having  been  selected  for  the  Startup  Chile  program  (which   offers  equity-­‐free  seed  financing  and  six  months  in  Chile),  we  plan  to  use  the  next  few  months  to  build  a  new  online  marketplace.     Role:  This  is  an  opportunity  for  a  back-­‐end  developer  who  is  looking  to  help  build  a  business  from  the  ground  floor.  You  will  start  by  joining  us  in  Sanfago,   Chile  for  the  durafon  of  the  Startup  Chile  program.    The  role  is  to  assure  the  execufon  of  our  business  mission  through  the  development  and  deployment   of  a  web-­‐presence.       Major  Responsibili?es:  Manage  all  technical  aspects  of  the  business       Requirements:   Previous  experience  as  a  Lead  Developer   Passionate  about  company  vision   Bonus:  University  degree  in  the  field  of  computer  science,  engineering,  or  another  rigorous  discipline     Compensa?on:   Generous  equity  percentage  and  salary   Roundtrip  flight  to  and  from  Sanfago,  Chile   Travel  insurance   Accommodafons   Flexible  work  environment     The  Team:   We  met  at  Queen’s  University  while  complefng  business  degrees.  Together,  we  co-­‐chaired  Canada’s  largest  undergraduate  business  plan  compeffon  (The   Queen’s  Entrepreneurs’  Compeffon).  We  most  recently  ran  a  launchpad  program  called  Founder2Founder  in  Toronto  that  brought  together  some  of   Canada’s  top  CEOs  and  investors  with  10  young  entrepreneurs  selected  by  applicafon,  who  have  since  generated  significant  press  and  created  27  jobs  for   the  Canadian  economy.     Jennifer  Turliuk,  Founder  &  CEO:  One  of  the  top  6  finalists  in  compeffon  to  shadow  Dave  McClure,  spoke  on  stage  with  Peter  Thiel  (founder  of  Paypal),   invited  to  join  MaiTai  (exclusive  group  of  kite  boarding  entrepreneurs  and  investors  run  by  Bill  Tai  of  Charles  Rivers  Ventures),  DJ’d  for  Red  Bull  and  one  of   the  top  ten  black  fe  events  in  North  America,  2nd  in  biz  plan  compeffon  in  Brazil  for  MBA  students  while  in  undergrad,  featured  in  the  New  York  Times,   former  marketer  on  P&G’s  biggest  brand  with  $10  million  budget,  avid  salsa  dancer.     Jeremy  Einhorn,  Co-­‐Founder  &  COO:  Top  grossing  sales  associate  at  North  America's  largest  private  health  care  clinic  (Medcan)  for  14  consecufve  months,   jump-­‐started  a  public  relafons  pracfce  with  clients  such  as:  Ashley  Madison  &  Jayde  Nicole,  orchestrated  a  publicity  stunt  that  garnered  $4  million  in  media   coverage  in  under  24  hours,  assisted  in  quadrupling  daily  traffic  to  ZackTaylor.ca  (20  000  unique  views  per  day)  in  less  than  6  months,  aDended  A-­‐list  events   such  as  The  Oscars  &  The  Grammys  and  chaired  an  advisory  board  at  the  Safehaven  Project  for  Community  Living.     Please  submit  resume  and  cover  leDer  to  [email protected]  by  February  1st.   TOO  LONG  &  UNSPECIFIC  
  8. 3.  Set  goals   •  1000  page  views  by  Feb

     1   •  List  of  sites  we  wanted  to  target   •  Tracked  progress  constantly  via  bit.ly  
  9. 3.  Set  goals   What  fmes  of  day  had  

    the  most  visits,  and  what   did  we  do  during  those   fmes  to  achieve  that?   What  were  the  most   popular  referring  sites?   What  countries  were   visifng  the  site  most?  
  10. 4.  Publicized  the  opportunity   •  Asked  friends  to  apply

      •  Emailed  250+  personal  contacts  asking  “do  you  know  anyone?”   •  Direct  messages  to  people  found  on  Linkedin,  Github,  Facebook   groups  (emails  found  through  Google,  personal  websites,  etc)   •  University  job  boards   •  Startup  Chile  job  board   •  Techvibes  arfcle   •  Personal  blog   •  Facebook,  TwiDer   •  Hacker  news   •  Cofounder  finding  websites   •  Developer  job  posfng  websites   •  Relevant  groups  on  FB,  Linkedin,  Google  Groups   •  Groups  related  to  our  idea  and  internafonal  opportunifes   –  Couchsurfing,  Burning  Man,  kiteboarding   No  specific  site  a  clear   winner  à  candidates   came  from  everywhere  
  11. Relevant  Sites   •  Founder's  Hookup   •  cofound.org  

    •  techcofounder.com   •  findmycofounder.com   •  cofoundr.com   •  foundersearch.com   •  founder2be.com   •  github.com   •  hDp://stackoverflow.com/   •  Partner  Up   •  Techventure   •  Foundershookup   •  Start  Link-­‐Up   •  Techcofounder   •  Foundrs  -­‐  recruit  co-­‐founders   •  StartupLinkup  -­‐  recruit  co-­‐founders   •  Google  Doc  List  -­‐  secret  Google  doc  for  finding  a  co-­‐founder   •  CoFounder  Network  -­‐  another  by  invitafon  “you’re  not  good  enough  to  get  in”  network   •  PartnerUp-­‐  small  business  site  to  find  partners,  business  opportunifes,  real  estate,  etc.   •  Meetup  –  go  to  a  Meetup!   •  hQp://founder2be.com  Complete  a  profile  about  yourself,  select  criteria  for  your  co-­‐founder,  such  as  locafon,  skills,  and  availability.    You  can  post   ideas  or  browse  other  “founders  to  be”.   •  hQp://cofoundernetwork.com/  Closed  network  that  links  up  entrepreneurs  with  engineers  on  new  projects.    You  will  need  to  apply  to  get  in   •  hQp://cofound.org/  Immediately  search  for  the  desired  skillset  you  are  looking  for  and  contact   •  hQp://www.techcofounder.com/  Technical  guys  post  their  skills,  non-­‐technical  contact  them  or  create  an  ad  about  your  startup  so  others  can   contact  you   •  hQp://startuplinkup.com/  Wiki  where  people  post  up  ideas,  startup  jobs,  and  services   •  hQp://www.builditwith.me/  Created  to  link  up  designers  and  developers.    Create  a  profile  or  contact  others  with  ideas.   •  hQp://programmermeetdesigner.com/  Another  network  created  to  link  up  designers  and  developers.    Simply  post  up  ads  based  on  what  you’re   looking  for.   •  forrst  An  invite-­‐only  community  where  designers  and  developers  share  their  work.   •  hQp://www.weekendhacker.net/  A  place  where  developers  &  designers  help  each  other  out  on  small  projects.   •  hQp://www.mysocialventure.com/  Find  co-­‐founders,  and  also  any  other  aspect  of  creafng  the  beginning  of  a  start-­‐up.   •  hQp://matchfounders.com/  -­‐  Intended  to  help  match  founders  with  similar  interests.   •  Enternships   •  Other  exclusive  dev  websites   •  Systers   We  didn’t  pay  for  any  sites  -­‐   instead  we  looked  at  their   ‘featured  members’  and  found   their  email  addresses  on  Google  
  12. 5.  Interviews   •  From  85,  selected  40  people  with

     relevant  languages   •  Used  Google  appointment  slots  to  schedule  fme   •  Skype  (video)  –  all  over  the  world  in  2  days   •  Quesfons  based  on  observing  other  technical   interviews   –  Two-­‐way  interview:  mix  of  selling  them  on  us,  and  having   them  sell  us  on  them   –  Got  to  know  their  personalifes   –  Some  technical  quesfons   •  Filtered  out  people  who  didn’t  know  English,  didn’t  fit   the  skills  or  personality  we  were  looking  for,  or  couldn’t   relocate  quickly.   –  Narrowed  to  12  candidates  
  13. •  Thanks  for  reaching  out  to  us   •  We

     have  about  20  minutes  -­‐  we’d  like  to  start  by  asking  you  quesfons,  and  then  we’ll  give  you  the   chance  to  ask  us  quesfons   •  So  first  we’ll  tell  you  a  bit  about  us.  We  met  at  university  and  went  on  to  run  Canada’s  largest   business  plan  compeffon  together.  Then  Jeremy  went  on  and  started  his  own  PR  firm,  worked  at   IBM,  and  then  was  the  top  sales  associate  at  North  America’s  largest  private  health  clinic.  Myself,  I   started  my  own  DJing  company,  worked  in  markefng  for  Procter  &  Gamble’s  biggest  brand,  and   then  spent  the  past  few  months  doing  a  bit  of  a  self-­‐educafon  program  that  I  created  in  Silicon   Valley,  which  involved  meefng  with  folks  like  Dave  McClure  and  Peter  Thiel,  and  shadowing  at   some  startups  as  well.  Jeremy  and  I  got  talking  and  realized  that  we  were  both  very  passionate   about  fixing  the  fact  that  over  80%  of  the  workforce  is  dissafsfied  in  their  jobs,  and  helping  more   people  pursue  career  acfvifes  that  they  are  passionate  about,  for  the  last  few  months  we’ve  been   working  through  various  ideas  on  how  to  solve  that.  We  thought  that  the  best  way  would  be  to   create  a  marketplace  where  people  could  easily  find  others  to  exchange  skills  with,  applied  to  the   Startup  Chile  program,  and  here  we  are  in  Sanfago,  Chile.   •  Now  I’ve  read  a  bit  about  you,  but  I’d  love  for  you  to  tell  me  a  bit  about  yourself  and  the  thing   you’ve  built  that  you  are  most  proud  of  and  passionate  about   •  What  are  you  looking  for  next  in  your  professional  career?  Are  you  looking  for  a  longer  term  thing,   or  just  6  months?  [talk  about  how  we  value  those  things  too]   •  Going  to  name  a  few  concepts  to  see  how  familiar  you  are  with  them  -­‐  please  try  and  summarize   them  in  20secs  or  less  [named  a  few  technical  concepts  including  a  fake  one,  to  see  how  quickly/ accurately  they  responded]   •  How  movable  are  you?   •  What  kind  of  compensafon  would  you  be  looking  for?   •  OK,  we  have  ___  minutes  le€  -­‐  what  quesfons  do  you  have  for  us?   •  OK,  well  it  looks  like  our  fme  is  almost  up,  so  thanks  so  much  for  chaCng  with  us  and  we  will  be  in   touch  within  a  week  about  next  steps   Interview  Script  
  14. 6.  Code  Reviews   •  12  code  reviews  done  

    •  Done  last  because  we  had  to  have  friends  help   and  minimize  the  fme  we  asked  of  them   •  Reviewers:  people  we  knew  were  good  coders   –  Developers  from  Quora,  Google,  etc.   •  Filtered  in  ways  we  couldn’t  have,  e.g.  said  “I’m   sure  you  included  these  two  guys  as  a  joke  to  see   if  I  was  really  reading?”  about  candidates  we   previously  thought  were  amazing   •  Narrowed  to  5  top  candidates  
  15. 7.  Follow-­‐up  discussions  &  decision   •  More  in-­‐depth  

    •  How  do  you  like  to  work?   •  How  fast  can  you  do  xyz?   •  What  are  your  long-­‐term  goals?   •  Reference  checks   •  Potenfal  addifon  for  future:     – A  fme-­‐based  coding  challenge  
  16. Key  success  factors   •  Startup  Chile:  network,  reputafon,  validafon

      •  Cool  internafonal  opportunity   •  Focused  on  it  being  an  opportunity  for  a   partner/cofounder,  not  employee/job/hiring   •  Demonstrated  our  track  record   •  Hard-­‐ass  work   – More  leads  =  more  conversions  (sales  funnel)  
  17. Next  Steps   •  We  are  now  helping  25  of

     the  remaining   candidates  to  find  posifons  with  startups/ corporafons  in  return  for  commission  from   the  companies   •  So  far  one  of  our  candidates  has  already  been   hired  by  Amazon   •  If  you  or  your  company  are  interested  in   working  with  us,  please  email  us  at   [email protected]    
  18. Thanks  to  everyone  who     helped  us  on  our

     search   [email protected]   @jenniferturliuk   www.getkoru.com     Now  we  are  on  the  lookout   for  a  great  UX  designer!