Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to approach UX design across different cultures

How to approach UX design across different cultures

Businesses know they need to localize their products before expanding into a new market. However, many businesses neglect the importance of cultural diversity and merely offer translations. In this talk, we will discuss examples from Jenny’s experience of designing for users in Europe, North- and South America, Asia, and Southeast Asia.

Topics will include:
• what does culture influence?
• common design patterns for different cultures
• do’s and dont’s for cross-cultural UX design

Jenny Shen

May 04, 2016
Tweet

More Decks by Jenny Shen

Other Decks in Design

Transcript

  1. @JennyShen The collective programming of the mind distinguishing the members

    of one group or category of people from others. Geert Hofstede, Gert Jan Hofstede, Michael Minkov, Cultures and Organizations: Software of the Mind. Revised and Expanded 3rd Edition. New York: McGraw-Hill USA, 2010 “ @JennyShen
  2. @JennyShen Geert Hofstede, Gert Jan Hofstede, Michael Minkov, Cultures and

    Organizations: Software of the Mind. Revised and Expanded 3rd Edition. New York: McGraw-Hill USA, 2010 Cultural Dimensions @JennyShen
  3. @JennyShen Culture affects Internet usage, e-commerce trust, information and communication

    technology adoption, Internet marketing, and website development. Website Design And Trust Across Cultures, Dianne Cyr, Simon Fraser University “
  4. @JennyShen It is no longer enough to simply offer a

    product translated in ten to twenty different languages. Users also want a product that acknowledges their unique cultural characteristics and business practices. Elisa del Galdo and Jakob Nielsen, International User Interfaces “
  5. @JennyShen furnished apartments serviced apartments corporate housing extended stays temporary

    housing apart hotels monthly rentals short-term rentals vacation rentals Housing for one month or longer
  6. @JennyShen Housing for one month or longer furnished apartments serviced

    apartments corporate housing extended stays temporary housing apart hotels monthly rentals short-term rentals vacation rentals sublets
  7. @JennyShen Perfect the UX in all languages, even if UI

    looks imperfect in some. Myself :) “
  8. @JennyShen makeFit Check if text fits. If it doesn’t, it

    makes the text smaller. @JennyShen https://github.com/aaronbarker/makefit
  9. @JennyShen Geert Hofstede, Gert Jan Hofstede, Michael Minkov, Cultures and

    Organizations: Software of the Mind. Revised and Expanded 3rd Edition. New York: McGraw-Hill USA, 2010 Pragmatic nature Encourage thrift and efforts in modern education as a way to prepare for the future Strong propensity to save and invest, thriftiness and perseverance in achieving results @JennyShen
  10. @JennyShen The systematic overview has to be given in order

    to proceed. This is also reflected by the law system. Details are equally important to create certainty that a certain topic or project is well-thought-out. Geert Hofstede, Gert Jan Hofstede, Michael Minkov, Cultures and Organizations: Software of the Mind. Revised and Expanded 3rd Edition. New York: McGraw-Hill USA, 2010 “ @JennyShen
  11. @JennyShen High drop off on homepage First clicks on help

    and website-related links @JennyShen
  12. @JennyShen Suggestions German customers in rooster Trust logos from trustshops.de

    Customer reviews Accepted payment methods Short description about company in footer @JennyShen
  13. @JennyShen Paragraph format is used almost twice as much in

    Germany as in the U.S. Localization of Web Design: An Empirical Comparison of German, Japanese, and U.S. Website Characteristics, Dianne Cyr and Haizley Trevor-Smith, Simon Fraser University “ @JennyShen
  14. @JennyShen Discover is the new Hamburger menu Chinese Mobile App

    UI Trends, Dan Grover @JennyShen Chinese Mobile App UI Trends, Dan Grover
  15. @JennyShen “ @JennyShen Typing Chinese takes a long time and

    finding the precise word isn’t easy. Search sucks, so optimize for browsing. — Bram Pitoyo Design strategist at Mozilla
  16. @JennyShen Resources Cultures and Organizations: Software of the Mind by

    Geert Hofsted, Gert Jan Hofsted, Michael Minkov Global UX: Design and Research in a Connected World by Whitney Quesenbery and Daniel Szuc geert-hofstede.com The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer
  17. @JennyShen Strength lies in differences, not in similarities. — Stephen

    R. Covey Educator and Author of “The 7 Habits of Highly Effective People" “
  18. @JennyShen #25-27: https://medium.com/lux-team/responsive-navigation-for-73-languages-83eec588db28 #55-56: dangrover.com/blog/2014/12/01/chinese-mobile-app-ui-trends.html #59-60: Bram Pitoyo, Cluttered, UX

    Malaysia #73-74: https://dribbble.com/shots/2182953-Business-Cards-for-in-Asia #76-77: https://dribbble.com/shots/2552705-Sling-Music-Sharing-App #83: http://deadline.com/2015/02/bruce-lee-biopic-shannon-lee-enter-the-dragon-1201382941 #90: https://myhealingtime.files.wordpress.com/2015/03/thank-you-in-any-language.jpg Credits