Value of Backlinks for Startups

Slides from a short talk I gave to a group of tech entrepreneurs at the Birmingham Science Park in 2013 on the value of backlinks in search.

Transcript

1. The Value of Backlinks Majestic SEO What is SEO? Why is SEO important to start ups? What are backlinks? Links passing attributes. Competitor analysis through backlinks.
2. SEO Making your site more visible to search engines to better facilitate users or clients finding your site. • User Intent • On Page • Off Page
3. Why SEO matters for Start Ups • Lack name recognition • Still establishing client base • May lack budget for advertising • Need to capture existing market
4. Backlinks • Links act as a vote of confidence, sending search engines a signal that the target URL is something of value. Backlinks can pass along indications of trust, value or may pass on negative attrib- utes.
5. Measuring Link Value • Search Engines don't have transparent, publicly available algorithms • Trust Flow • Citation Flow
6. Good Link Profile
7. Bad Link Profile
8. Competitor Analysis • Gauge strength • Discover optimized keywords • Find their partners, clients, customers and biggest fans • Get insight into their marketing strategy