Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Red Guava: A Bootstrapped Melbourne Startup
Search
Joel Friedlaender
October 14, 2013
Technology
2
250
Red Guava: A Bootstrapped Melbourne Startup
A talk for the Tech Entrepreneurship class at Monash University - Caulfield.
Joel Friedlaender
October 14, 2013
Tweet
Share
More Decks by Joel Friedlaender
See All by Joel Friedlaender
Teams & Culture
jfriedlaender
0
57
Cyber safety of your clinical and business data
jfriedlaender
2
120
AMSN Treatment Notes Workshop 2017
jfriedlaender
2
98
Being internet savvy. Reducing risk.
jfriedlaender
2
74
How we work
jfriedlaender
2
64
Being internet savvy. Reducing risk.
jfriedlaender
2
69
Securing your patient information
jfriedlaender
1
85
VicUni 5th Year Osteo 2014
jfriedlaender
0
88
Cliniko + Xero
jfriedlaender
1
210
Other Decks in Technology
See All in Technology
United™️ Airlines®️ Customer®️ USA Contact Numbers: Complete 2025 Support Guide
flyunitedguide
0
790
AWS 怖い話 WAF編 @fillz_noh #AWSStartup #AWSStartup_Kansai
fillznoh
0
100
[ JAWS-UG千葉支部 x 彩の国埼玉支部 ]ムダ遣い卒業!FinOpsで始めるAWSコスト最適化の第一歩
sh_fk2
2
150
American airlines ®️ USA Contact Numbers: Complete 2025 Support Guide
airhelpsupport
0
390
Lufthansa ®️ USA Contact Numbers: Complete 2025 Support Guide
lufthanahelpsupport
0
250
Lakebaseを使ったAIエージェントを実装してみる
kameitomohiro
0
190
american aa airlines®️ USA Contact Numbers: Complete 2025 Support Guide
aaguide
0
500
OpenTelemetryセマンティック規約の恩恵とMackerel APMにおける活用例 / SRE NEXT 2025
mackerelio
3
1.9k
インフラ寄りSREの生存戦略
sansantech
PRO
9
3.5k
ロールが細分化された組織でSREは何をするか?
tgidgd
1
250
公開初日に Gemini CLI を試した話や FFmpeg と組み合わせてみた話など / Gemini CLI 初学者勉強会(#AI道場)
you
PRO
0
1.1k
対話型音声AIアプリケーションの信頼性向上の取り組み
ivry_presentationmaterials
3
770
Featured
See All Featured
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
mongodb
47
9.6k
Optimizing for Happiness
mojombo
379
70k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
29
9.6k
A designer walks into a library…
pauljervisheath
207
24k
Building Adaptive Systems
keathley
43
2.7k
How To Stay Up To Date on Web Technology
chriscoyier
790
250k
Art, The Web, and Tiny UX
lynnandtonic
299
21k
How STYLIGHT went responsive
nonsquared
100
5.6k
VelocityConf: Rendering Performance Case Studies
addyosmani
332
24k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
32
2.4k
The Straight Up "How To Draw Better" Workshop
denniskardys
235
140k
Code Review Best Practice
trishagee
69
19k
Transcript
A Bootstrapped Melbourne Startup
Joel Friedlaender @jfriedlaender
[email protected]
Ask questions any time.
None
None
None
Jun 2011 Nov 2011 Apr 2012 Sep 2012 Feb 2013
Jul 2013 Monthly Revenue
None
How it started
None
None
None
None
None
What did it mean to start a company?
Thing Cost Create Company $1000 + $500 yearly Bank Account
$20 Monthly Trademark $2,000 PO Box $25 + $100 yearly Logo $350 Business Cards $700 Domain Name $14 yearly Website $100 + lots of work Terms & Privacy Policies $3,500 Total $10,000 approx
Red Guava Plan Bespoke Development 60% Consulting 20% Cliniko 20%
Red Guava Cliniko 100%
Why Cliniko?
Scratching an itch. But not my own.
Building software and running a business if fun! The type
of software barely affects my day.
Planning is guessing.
Our Guesses • We have a runway of 1 year
• We need 100 customers to survive • Our customers will be people without so ware yet • The so ware needs just 2 key functions
Building Cliniko.
None
I still found time to relax.
None
The runway helped a lot.
Created a Pre-Launch Page After 2 months of developing Cliniko
None
$100 on Ads 150 Registrations
Who wants to Beta?
Who did the Beta?
The beta was very useful. 2 Customers was enough.
Launched the software after 7 months of development. Revenue to
date: $0
Launched with many critical items not yet built.
Still haven’t built many “critical items”.
Automation is king.
None
None
No discounts. No resellers. Everyone pays. Value your service.
Post Launch.
16 Free Trial Signups on Day 1. All due to
Pre-Launch page.
37 Free Trial Signups by end of June (first 3
days). Success!
These turned into 14 paying customers. $936 in first month
after launch.
After 6 months live. $15,000 p/month. Was still burning runway...
but slowly.
$2,000 p/month on advertising. Must be measurable.
Went on a holiday to Vietnam. Holidays had changed...
None
None
None
Growing the business.
None
None
Hiring • Hire Anywhere • Great job perks • Get
the best, it’s worth it • Test them on what they do • Advertise in the right places • Pay them what they want • Trust your instincts
Hired a developer. What to hire next?
Know your weaknesses. I hired a bookkeeper.
We needed more room!
None
None
None
None
None
None
None
None
1 Year post launch. 305 customers. $27,000 p/month revenue. Team
of 5 2 Founders, Programmer, Bookkeeper & Support
Growth Factors • Facebook Ads • Google Adwords • Word
of Mouth • Great Support • Focus on Quality • Continual Improvement
Today.
None
Loving our jobs!
No-one to answer to.
None
“I am working on my best idea right now. Like
if I were to sell that, I would have to work on my second best idea. Why would I want to do that? David Heinemeier Hansson.
Joel Friedlaender @jfriedlaender
[email protected]