Keynote talk at WebDB 2003. Highlights the false dichotomy between techniques for structured and unstructured data, based in part on analogies from Structuralist and Post-Structuralist philosophy and art. Argues that the main methodological distinction between IR and DB is not about the amount of structure, but about whether the structure is "found" or "engineered". Suggests that a healthy new direction is structured queries over new sources of "found" data, including sensor networks and the Internet's infrastructure.