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Transitioning to Lean at Infochimps

jimengland
January 20, 2012

Transitioning to Lean at Infochimps

jimengland

January 20, 2012
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  1. That’s not our market. That’s not a feature set we’ve

    ever built. Leverages stuff we know, but little of what we’ve built. Sends the company in a very different direction. PROBLEMS
  2. You’ve been experimenting and optimizing. 3 4 The experimenting and

    optimizing still has you short of your goals of creating a sustainable business.
  3. ERIC RIES STRATEGY Product roadmap Customer definition Partners & competitors

    Business model ASH MAURYA LEAN CANVAS Problem, solution & key metrics Customer segments & channels Value proposition, unfair competitive advantage Cost structure & revenue streams
  4. Lean is more straightforward if you start with it from

    the beginning. If you haven’t been lean, you must revisit the past.
  5. homepage data set page search results blog twitter signup howto

    guide code example api reference data set page search results active user
  6. We need to connect user activity on the website with

    user activity on our APIs. TECHNICAL PROBLEM
  7. There are a lot of other options • Cookie, JS-based

    data collection • No servers to maintain • APIs for reports •Without JS, client-side behavior is a mystery •Lots of work •Potentially awesome
  8. Google stores 3 cookies: VISITOR expires after 2 years SESSION

    expires after 30 minutes PAGE set on every pageview
  9. Username First seen at Segment Original traffic source Milestones •

    Signed up • Downloaded • Searched • Bought • Queried Visitor Variables Milestones • Signed up • Downloaded • Searched • Bought • Queried Session Variables Category Completeness Pricing Distribution Page Variables
  10. Visitor Variables c=201110;ms=dev;ds=1;sd=1;u=dhruv First seen in October, 2011 (c) Is

    a developer (ms) Has seen a dataset (ds) Has done a search (sd) Username is ‘dhruv’ (u)
  11. The web team’s goal is to increase the number of

    active API users. But we don’t have a traditional funnel for converting these users.