"Why?" is a word that's at the core of who we are as humans. We start asking it as soon as we can speak, but lose the wonder of it somewhere in our journey to adulthood.
"Why?" is a powerful question that can guide, inform, and enlighten us. We need to use it more often with our customers, our communities, and certainly ourselves.
From my keynote presentation at ISTA Conference 2015 in Sofia, Bulgaria.