How To Improve Your WordPress Website SEO?

Tutorial to show you how to setup the Yoast SEO Plugin to improve your website SEO (onsite SEO).

For more WordPress tutorials, check out my blog at http://julienklepatch.com/blog

Transcript

1. How to Improve your WordPress website SEO? Julien KLEPATCH WordPress WEB-DEVELOPER @jklepatch / julienklepatch.com Taipei WordPress Meetup – Feb 2015
2.  Onsite & Offsite SEO  Overview of WordPress SEO Plugins  The Yoast SEO Plugin How to Improve your WordPress website SEO? Summary
3.  Onsite & Offsite SEO  Overview of WordPress SEO Plugins  The Yoast SEO Plugin How to Improve your WordPress website SEO? Summary
4. => Work outside your website => Mostly about incoming links How to Improve your WordPress website SEO? Onsite & Offsite SEO => Work on your website => Mostly about meta tags / html Onsite SEO Offsite SEO This presentation is about
6.  Onsite & Offsite SEO  Overview of WordPress SEO Plugins  The Yoast SEO Pugin How to Improve your WordPress website SEO? Summary
7. How to Improve your WordPress website SEO? Overview of WordPress SEO Plugins  Yoast SEO Plugin  All in One SEO Pack  SEO Ultimate
9.  Onsite & Offsite SEO  Overview of WordPress SEO Plugins  The Yoast SEO Plugin How to Improve your WordPress website SEO? Summary
10. How to Improve your WordPress website SEO? The Yoast SEO Plugin  2nd most downloaded SEO Plugin (~15M downloads)  Powerful SEO plugins with a lot of options  Can be a bit overwhelming for the first time
11. How to Improve your WordPress website SEO? Overview of the menu  New ‘SEO’ menu item
12. How to Improve your WordPress website SEO? Guided tour on dashboard  Click on next to take the tour (optional)
13. How to Improve your WordPress website SEO? Setup the robots.txt  robots.txt is important for search engines  The plugin recommends to reconfigure it  In the reading settings uncheck ‘Discourage search engine from indexing this site’
14. How to Improve your WordPress website SEO? Setup permalinks (1)  Pretty urls are more search-engine friendly  The plugin recommends to set them up  Click on ‘Fix it’ or go to Settings=>permalink
15. How to Improve your WordPress website SEO? Setup permalinks (2)
16. How to Improve your WordPress website SEO? Setup the meta tags  Go to your post/page editor  Below content box you will fill find new SEO options  Write the SEO Title and the meta description (these will show in google search results)
17. How to Improve your WordPress website SEO? Setup Social Networks (1)  Click on ‘Social’ menu  All these settings will help you to increase your ‘sharability’ and ‘findability’ on social networks
18. How to Improve your WordPress website SEO? Setup Social Networks (2)  For Facebook, click on ‘Add Open Graph meta data’  It will add html meta tags to help facebook understand your content
19. How to Improve your WordPress website SEO? Setup Social Networks (3)  Meta data can also be setup for Twitter and Google+ for increased ‘sharability’ in these social networks
20. How to Improve your WordPress website SEO? XML Sitemaps  Sitemaps help search engines understand your site  Click on ‘Check this box to enable xml sitemaps’  Make sure you don’t use another plugin to handle sitemaps separately
22.  There are 2 types of SEO: Onsite & Offsite SEO  The one we talked about was onsite SEO  There are 3 famous SEO plugins for WordPress, Yoast SEO is the most famous  With Yoast SEO, you can setup:  You robots.txt  Your permalinks  Your title and description meta tags  Your social networks meta data, to help you increase your sharability on these networks  Your XML sitemap, to help Google understand your site How to Improve your WordPress website SEO? Conclusion
23. Questions?