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Women Empowerment - Personal Branding

Women Empowerment - Personal Branding

Comment présenter ce que je suis et fais ?
Rendre sa valeur tangible !

by Julien Landuré & Lise Quesnel

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Julien Landuré

March 09, 2022
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Transcript

  1. Personal Branding & Self-Marketing

  2. Introduction @jlandure Julien Landuré GDG Organizer GDE Cloud CTO Zenika

    jlandure.dev twitter.com/jlandure linkedin.com/in/jlandure github.com/jlandure @QuesnelLise Lise Quesnel Dev Lead Dev Consultante Web Zenika twitter.com/QuesnelLise linkedin.com/in/lisequesnel github.com/lisequesnel
  3. #0 Why & What

  4. Gender stereotypes Lack of women representation Global Why

  5. What Intentional effort Influence public perception of oneself

  6. Gain recognition Elevate credibility Differentiate Increase circle of influence Advance

    career Create impacts Why
  7. #1 Create great content

  8. Medium Blogposts Vidéos Podcasts Talks Customer Projects OSS Contributions StackOverFlow

    ...
  9. Share Tech news Best practices Ideas Feedbacks Events

  10. None
  11. None
  12. #2 Become confident

  13. Rely on the content

  14. Strong conviction

  15. Community Recognition

  16. Excellence, Community, Growth, Balance, Integrity, Hope, Innovator, Builder https://medium.com/google-developer-experts/core-values-of-a-gde-782c13370346

  17. Community Help Zenika Domain community Women community City community

  18. None
  19. #3 Increase your visibility

  20. Virtual Get a “pretty” avatar Be kind Help others Bonus:

    Content in english
  21. GitHub

  22. Youtube

  23. Slides

  24. SEO

  25. None
  26. As a Speaker “ I’m working on a talk about

    Y. What do you think? “ I submitted to @voxxedsingapore “ I’ve been accepted! Thanks @voxxedsingapore “ I’ll be @voxxedsingapore tomorrow. Come to see me and discuss about Y “ It was a great event. Here is my slides and links to Y. Available to discuss” “ Thanks to the organizing team... “ My video @voxxedsingapore is out!
  27. None
  28. None
  29. #4 Be connected

  30. Connection Attend the events of your expertise domain Co-speaking /

    Mentoring
  31. Networking Zenika Communities Friends & Family

  32. Regularly

  33. Brand

  34. #5 Engage your network

  35. None
  36. Engage “Call-to-actions” Landing page / Portfolio Understand your followers

  37. None
  38. Ping Contact Culture Create Ambassadors

  39. En interne 😎

  40. Parler… de soi 😎

  41. None
  42. #6 Conclusion

  43. Cons Competition ? Celebrity ? Worklife balance ? Bashing ?

    Hard to promote oneself ?
  44. Pros # Do what you love! # Advance your career

    # Help your network # Have impact
  45. Start with ... What’s your objectives ? Talk with authenticity

    Get help What to do NOW : support someone else
  46. Victories

  47. Victories

  48. Victories

  49. To sum up

  50. Thanks Questions? Lise Quesnel @QuesnelLise Julien Landuré @jlandure