WordPress builders often will use a free or premium WordPress theme to make their website. With adding a bit of CSS, you can easily tweak the design a little bit.
With the release of WordPress 4.7, the customizer now includes support for custom CSS with a direct preview of the custom code. If you install Jetpack to your website, you will not only see a nice looking syntax, you're also able to activate a preprocessor and use Sass (syntactically awesome style sheets) from with the customizer.
In this workshop at CMS Africa 2017, I introduced Sass and together we did some exercises using the Twenty Seventeen theme, the customizer and Jetpack.