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WordPress.com: Make a website for your organisation

Job
May 26, 2016

WordPress.com: Make a website for your organisation

In May 2016, Hugh, Gareth and I (all working at Automattic) went to GROW! leadership academy to teach how to set up a WordPress.com website to support the projects that the students had been working on.

We talked about:
- Designing structure
- Setting up accounts
- Creating content
- Improving design
- Connecting on social media

Job

May 26, 2016
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Transcript

  1. Outline • Part 1: Goals • Part 2: Creation •

    Part 3: Content • Part 4: Design • Part 5: Social
  2. Goal of your website • Why do people have websites?

    - Table brainstorm - Group share • Why do you have/want a website? - Choose one - “On my website, I do/show/explain/…” - Share with your table
  3. Who’s your audience? • Know your visitor - Ask 3

    people for feedback - Survey your visitors • Target your audience - Describe your ideal visitor/customer - Which content does s/he prefer? - What do you want her/him to see/do? - What Call-to-Action would be in place?
  4. Design your homepage • Sketch Your Homepage • Share in

    group - 1 praise - 1 remark Consider: - Logo / Name - Menu - Sidebar / Widgets - Content - Slogan - Featured image - Call to action - …
  5. Communication Tips • People don’t slide • People don’t scroll

    • People don’t study • People don’t see • People don’t select — delete sliders — focus on top — write simple — use pointers — choose purpose
  6. WordPress • World’s most popular CMS 
 (Content Management System)

    - Easy creation of website - Easy designing - Easy sharing • WordPress.com vs WordPress.org
  7. • Go to: WordPress.com > Create website • Choose: 


    Education & Organisations > Non-profit • Choose: Skip for now • Enter a domain or keyword • Select keyword.wordpress.com (free option) • Choose Select Free Plan • Fill in details and select Create My Account
  8. Next steps • Click Preview • Select Try & Customize

    • Click Save & Activate • Select Visit site
  9. Create content • Create 5 pages (My Site > Pages

    > Add) - Names: Home, About, Contact, News, Events - Add featured image - Add content • Create 4 posts (My Site > Blog Posts > Add) - Lorem ipsum - Add featured image • Images: growwp.org/images • Lorem ipsum: growwp.org/news
  10. Premium options • Go to: 
 My Site > Plans

    > Premium > Upgrade Now • Select Have a coupon code? • Enter code and Apply
  11. • Go to: 
 My Site > Domains > Claim

    Free Domain • Choose name carefully, then select Add • Select No thanks, I don't need email or will use another provider. • Choose Add Privacy Protection • Select Complete your purchase • Go Back to site
  12. Customising your theme • Go to: My Site > Themes

    > Customize • Change: - Site Title, Tagline, and Logo - Colors & Backgrounds
  13. Homepage design • Go to: Static Front Page • Choose

    Front page displays “A static page” - Front page: Home - Posts page: News
  14. • Go to: Theme Options • Select: - Pages: Show

    breadcrumb navigation - Front Page: Show title • Choose: - Front Page: Featured Page One > About - Front Page: Featured Page Two > Contact - Front Page: Featured Page Three > Events
  15. • Go to: Widgets > Footer One > Add a

    widget • Choose Contact Info • Fill in details • Repeat for - Footer Two 
 (Follow Button and Custom Menu: Social) - Footer Three (Recent posts) • Select Save & Publish
  16. Custom menu • Go to: My Site > Menus •

    Select Primary Menu • Edit as wanted
  17. Sharing • Go to: My Site > Sharing > Connections

    • Connect to Facebook, Twitter, etc. • Go to: Sharing > Sharing Buttons • Edit as preferred
  18. Connect • Go to website of classmate - Comment on

    a post - Click Follow button • Afterwards, go to: My Site > Stats