Should you start a podcast?

Podcasts are certainly having a moment! in the 20 years sine podcast was word of the year in 2004 they are more popular than ever and now impacting culture like TV hit Only Murders in the Building. With 500 million world wide listeners it's no wonder your clients and boss are asking you, should we start a podcast? learn from my journey recording and releasing 21 episodes of MozPod. With an all star guest list, interview studio recorded talk show styling so you can decide whether or not to make a podcast.

Transcript

1. @jocameroo Should you start a podcast? Jo Cameron MOZ Speakerdeck.com/jocameroo @jocameroo @jocameroo
2. @jocameroo Podcast word of the year
3. @jocameroo Podcast word of the year In 2005
4. @jocameroo
5. @jocameroo
6. @jocameroo 500 million worldwide listeners
7. @jocameroo 23 million people in the UK tuning in to podcasts monthly.
8. @jocameroo 79% of people listen on their smartphones
9. @jocameroo Learn by listening Replace office chit chat Task stack
10. @jocameroo Should you start a podcast?
11. @jocameroo
12. @jocameroo
13. @jocameroo Why What How Who
14. @jocameroo Why What How Who
15. @jocameroo Tell interesting stories Reach a new audience Reintroduce Moz
16. @jocameroo Tell interesting stories
17. @jocameroo Productivity Fitness Sports Politics Health True crime Comedy Gaming Entertainment Marketing & SEO
18. @jocameroo
19. @jocameroo Reach a new audience
20. @jocameroo Reintroduce Moz
21. @jocameroo
22. @jocameroo Why What How Who
23. @jocameroo Look and sound Maximise reach Your core message
24. @jocameroo Video Audio Spotify YouTube
25. @jocameroo YouTube is the biggest podcast platform
26. @jocameroo Poor audio Too many ads Over 3 people Not well informed Content goes off topic Mouth noises Long intros No ‘take’ on the subject Overly promotional Reasons people stop listening
27. @jocameroo Look and sound
28. @jocameroo
29. @jocameroo
30. @jocameroo Maximise reach
31. @jocameroo
32. @jocameroo Your core message
33. @jocameroo
34. @jocameroo
35. @jocameroo Why What How Who
36. @jocameroo Recording space & equipment Your host(s) Your network of guests Plan your schedule
37. @jocameroo You can get started for under £100
38. @jocameroo Recording space & equipment
39. @jocameroo Audio engineer Videographer Producer Host Guest
40. @jocameroo Your host
41. @jocameroo Your network of guests
42. @jocameroo Plan your schedule In person Virtual
43. @jocameroo Recording space & equipment Your host(s) Your network of guests Plan your schedule
44. @jocameroo Why What How Who
45. @jocameroo Optimize your content Grow your audience
46. @jocameroo Increase views on platforms Drive traffic to your site
47. @jocameroo Platforms
48. @jocameroo
49. @jocameroo
50. @jocameroo Thumbnails Timestamps End Cards
51. @jocameroo
52. @jocameroo AI Overviews
53. @jocameroo Grow your audience
54. @jocameroo
55. @jocameroo
56. @jocameroo
57. @jocameroo
58. @jocameroo
59. @jocameroo
60. @jocameroo Should you start a podcast? Jo Cameron MOZ Speakerdeck.com/jocameroo @jocameroo @jocameroo