Apps can be used from the phone or from the cloud • Cloud apps are instant and intent- based • Building the dynamic phone - what you need rather than what you installed • Apps become - discoverable by intent, instant and inherently shareable
several different advancements: • New HTML capabilities (e.g. video) • New Javascript APIs (e.g. geolocation) • New styling capabilities (aka CSS3) • Some vendor-specific additions (iOS touch icon meta tag)
iOS and Web, allowing for quicker delivery and responsiveness • We work iteratively, HTML5 helped us handle changes better • The right tool for the job